The most comprehensive guide to Weibo Fanstong advertising

Weibo's "Fanstong" is a marketing product that accurately delivers corporate advertisements to fans and potential fans based on user attributes and social relationships. It has seven information flow advertising display formats.

As the commercialization of Fanstong matures, it has gradually become a must-invest channel for most advertisers.

Therefore, today we will explain it from three aspects: its channel characteristics, targeting methods and construction practices.

Advertising platform : Weibo;

User characteristics : The group is active, tends to be young, and the quality of women is high;

Advantages : You can specify the user group that interacts with blog posts and daily life. At the same time, the proportion of daily active users on mobile terminals reaches 91%. It can be flexibly used in various forms such as blog posts, applications, accounts, videos, pictures and texts, and nine-square grids, and native communication can be achieved through mobile social networking.

Disadvantages : high cost, uncontrollable traffic, and requires secondary conversion;

Advertising suggestions : Lifestyle products (e.g. food, clothing, etc.), regional products (e.g. photography, etc.), games, apps, etc., follow up on hot spots;

Orientation :

01. Data Market (optimal): System-selected high-quality industries, media, historical self-selected and other crowd packages based on big data

02. Specified group: specify the group of people with similar followers to the specified Weibo account

03. User behavior: Target advertising audiences based on user precise behaviors (including daily life behaviors, social behaviors, and installation behaviors)

04. Interest categories and interest keywords (preferred)

Account setup :

The above is all the content about Weibo Fans Advertising in this issue.

Author: Houchang College

Source: Houchang College