Chen Pan, "Yamaha: Why can a century-old company maintain its endless innovative vitality? 》

Chen Pan's "Yamaha: How can a century-old company maintain its continuous innovative vitality?" Resource introduction:

According to Fortune magazine, 62% of American companies have a lifespan of no more than 5 years, the average lifespan of small and medium-sized enterprises is less than 7 years, the average lifespan of general multinational corporations is 10-12 years, the lifespan of the Fortune 500 is about 40 years, and less than 2% of companies survive for more than 50 years. The survival strategies of those century-old enterprises have always been a mystery that people have been fond of discussing.

Yamaha is a company that has been in business for 133 years. It has not only spanned several historical cycles of Japan from the Meiji era to the low-desire society, but has also continued to innovate products "off the mark" for more than a hundred years. It can be said to be the originator of cross-border innovation and is known as the "Da Vinci of the business world." From studying woodworking to making machinery, from various musical instruments to audio equipment to the virtual idol Hatsune Miku, from making pianos to motorcycle engines, from yachts to swimming pools to bathtubs to drones and helicopters... Yamaha's road to innovation has never stopped.

Reasons to recommend you to take this course

The secret to a company's long-term success lies in the ability of its innovation engine to continuously grow. As Peter Senge said in The Fifth Discipline: "The key to an organization's long-term competitiveness lies in proactive learning and autonomous evolution faster and better than its competitors."

How can Yamaha create so many seemingly unrelated products? How can a century-old company continue to innovate?

If you want to know the secrets behind these questions and the story behind Yamaha, then come and join the course "Yamaha: Why can a century-old company maintain a continuous stream of innovative vitality?"

Course Catalog

1. Import .mp4

2. From laying the foundation to expanding the scale.mp4

2020-10-29Shen Panppt.pdf

2020-10-29 Shen Pan "Yamaha: How can a century-old company maintain its continuous innovative vitality?".doc

3. The underlying logic of product innovation.mp4

4. Activate the mechanism of continuous innovation in the organization.mp4

5.Case Summary.mp4