What does information flow advertising mean? What is information flow advertising?

With the development of the Internet, the online behavior characteristics of your potential users have also changed, becoming more mobile, younger, and more information-based. Information reading has become the main online demand after social networking and search. Based on this, Baidu launched a product format that presents your advertisements when users browse information, namely information flow. So what does information flow advertising mean? What is information flow advertising? Let’s follow Feng Chao from Dongguan to find out more!

What does information flow advertising mean? What is information flow advertising?

Baidu information flow advertising definition:

With the development of the Internet, the online behavioral characteristics of Internet users have also changed, becoming more mobile, younger and more information-based overall. Information reading has become the main online demand after social networking and search. Based on this, Baidu launched a product format that presents your advertisements when users browse information, namely information flow.

Where are Baidu information flow ads displayed?

Baidu information flow ads are native ads that are displayed in the information flow of Baidu platforms such as Baidu homepage, Baidu Tieba, Baidu APP, etc. With coverage of hundreds of millions of user groups and massive amounts of high-quality content, Baidu can help you accurately push your ads to high-potential users with the help of technologies such as big data, user demand targeting and intelligent delivery. Baidu information flow cooperates with search promotion to comprehensively upgrade marketing and help you improve user reach!

How to place Baidu information flow ads:

Baidu currently has two types of information flow advertising products. One is a bidding product, which is purchased based on CPC and focuses on delivery results; the other is a contract product, which is purchased based on CPT packages or CPM guaranteed quantities and focuses more on brand exposure. Contract CPM products are available for sale on the Baidu mobile homepage and Baidu browser APP.

Baidu information flow advertising charging standards:

Information flow contract advertising does not require you to set bids in the background. Before placing an advertisement, you must first clarify the type of product you are purchasing, the launch date and other information, and make an inquiry. Baidu will quote you based on the existing pricing strategy, and if you accept the quote, a cooperation agreement will be reached. CPM products are placed on mobile Baidu and Baidu browsers, starting from 20,000 CPM. The placement period cannot exceed 7 days, and the minimum CPM is 1,000.

Targeting methods of contract CPM products:

CPM products are placed on the Baidu homepage and support targeting methods such as population interest targeting, region targeting, time period targeting, and network environment targeting. Baidu information flow can accurately find your target customer group through the intelligent data targeting of Baidu Brain.

Information flow contract advertising effect monitoring:

At present, the relevant data of Baidu's information flow contract advertising will be fed back to you after the advertising is completed. Subsequently, a third-party monitoring link will be connected to facilitate your monitoring of the advertising data.

Comparison of the effects of information flow contract advertising and search:

Search ads are bidding ads, purchased on a CPC basis, and focus more on results; while information flow contract ads are non-bidding ads, which enhance brand exposure, have more exclusive ad display locations, and can cover more people. Information flow contract advertising proactively displays your ads in front of target audiences in a personalized manner.

Compared with Toutiao, what is the difference between Baidu’s information flow?

Compared with Toutiao, Baidu's information flow is oriented to more users and its push notifications are more accurate. The user base of Baidu's several major media is far larger than that of Toutiao, with a user base of over 100 million, covering more than 95% of Internet users. The massive data accumulated by all Baidu products, such as search, browsing, location and purchasing behavior, will more accurately analyze the behavior and needs of your potential users, so as to accurately push your ads to your target users.