Shaoyang SEO training: Improving the keyword ranking of website column pages is a necessary condition for achieving traffic conversion

We will find that most of the traffic comes through long-tail keywords rather than main keywords. Therefore, it is particularly important to study the ranking of keywords in website content. In fact, if the method is correct, it is not difficult, or relatively simple, to rank keywords in internal pages.

Shaoyang SEO training: Improving the keyword ranking of website column pages is a necessary condition for achieving traffic conversion

1. Content Quality

In order to have a good ranking on the inner page, article quality is the first step. The purpose of search engines is to show the best articles to readers. Therefore, article quality is the first step, so users like it, stay longer, the weight is getting higher and higher, and the ranking is getting better and better.

If the readability is poor and readers cannot be attracted, such an article will not have a good ranking. Even if it has a good ranking, it will only be temporary. Therefore, the quality of the article must be high and the article must be professional in order to attract readers, satisfy readers, and solve readers' problems.

2. Source of the title

The content keyword ranking is the same as the homepage keyword ranking. The title cannot be too long and there cannot be too many keywords. If too many words dilute the weight of the article, keyword ranking will not be easy, unless your website has a high weight. This is possible, but it is not advisable. Of course, one article is not two articles. It is better to write one article as two articles separately.

3. Internal and external links

The inner page keyword ranking is the same as the home page keyword ranking. Search engines judge whether an article is good or bad. One popular metric is to look at the number of external links. The same is true for keyword rankings on inner pages. External links to internal pages can increase the weight of the internal pages and help rank the keywords of the internal pages.

Of course, internal anchor links are also necessary. Proper anchor links are very useful for keyword ranking. That is, internal links are used to increase the weight of internal pages. This is a good approach. This must also be done.

4. Website authority

Of course, the higher the weight of the website, the better the content ranking will be. Now we randomly search for a keyword, the keyword ranking of the portal website is very good, and the ranking of some portal websites is better than the keyword ranking of the corporate website. This is the reason, that is, the impact of website weight on website keyword ranking.

5. Other Impacts

For example, the issue of time, the longer the time, the better the keyword ranking, the weight of popular articles will gradually increase, the improvement of weight is also a process, and the ranking of home keywords is also a reason.

I believe many SEOs are frustrated when they see the title, but is it good to set keywords in the tags? In fact, I heard that keyword optimization is the same idea, but later found out that keyword optimization is not just set on the website tag. Keyword optimization is the most important step in the early stages of SEO. When we build our website, we need to make a good keyword, which is understood by many people. The operation and promotion of the website is to expand the company's brand awareness and enhance users' trust in the company. The way users can now find users has little impact except for word of mouth. It can only improve the optimization effect of Baidu keywords, so that users have more opportunities to click on the website when using Baidu, so that the well-planned website can reflect its role.

Keyword Optimization

So today I will discuss with you which factors will affect the optimization effect of website keywords during the optimization and promotion process. In actual operation, how to reduce and avoid the influence of these factors to achieve the purpose of promotion? Below is the editor’s brief opinion on this issue.

Webmasters can not only optimize content but also ignore keywords. There are many details involved in mastering words. We need to analyze users' search habits to decide on keyword selection. When we create content around keywords, we need to reasonably layout the density and position of keywords so that their performance is natural and does not affect the user's perception and reading, and can also condense the best weight to help. Drive and maintain ranking results.

Keyword Position Layout

On the website, keyword-optimize the layout of images or animations as little as possible. Simplicity allows users to clearly understand the structure of the website and the location of keywords. The functional layout is also conducive to user access and use, providing a better user experience. In terms of form, try to optimize the code structure, simplify the redundant design of the page, make the page load faster, and make the functions complete and simple to provide users with a better experience.

By grasping these factors, we can solve the problem of poor software and hardware performance during website operation, improve the defects of various parts of the website, such as framework structure, content quality, link layout and other factors, thereby improving the effect of keyword optimization and developing the website into a B-level website. Better operating efficiency helps companies succeed.