90% of the interactive language used by novices in live broadcast rooms is wrong!

There are many kinds of live streaming sales talk, such as the most common opening talk, interactive talk, order retention talk, payment talk, customer retention talk, etc.

Previously in the article "6 steps, even novices can write high-conversion Douyin live streaming sales scripts", we explained in detail how novices can prepare a complete live streaming sales script.

Today, I will share several general script templates for several very important live broadcast scripts, such as interactive scripts, product value shaping scripts, and quotation scripts. At the same time, I will analyze why we should say them this way and what is the underlying logic behind them.

Know why it is so.

This way you can draw inferences from one example and apply the speech template to your own live broadcast room.

0 1 Live broadcast interactive speech

The interaction rate is a very important weighted indicator that affects the live streaming flow.

That is to say, during the live broadcast, if you improve the interaction rate and it is better than the data of other live broadcast rooms on the same track in the same time period, then in the next 5 minutes, the system will give you a large wave of traffic.

This theory has been verified in our own live broadcast room, including the live broadcast room for guiding students.

However, many newcomers do not know how to interact with the audience when they start broadcasting, or the interactive scripts they wrote are completely ineffective and no one is willing to interact.

You can take the following interactive speech techniques and precautions and make slight modifications before using them directly.

First of all, you have to attract interaction. Either your product or its price must be very attractive to whet the appetite of the audience. Only then will the fans in the live broadcast room listen to your instructions and interact at your pace.

So what if the product or price isn’t attractive enough? On the one hand, the live broadcast script must be well written to find the core selling point of your product and shape the sense of value (the script for shaping the sense of value will be discussed in detail below); on the other hand, you can use the AB chain gameplay, which is also very helpful in whetting users' appetite and attracting interaction.

It is not convenient to talk too much about the gameplay of AB chain in public. If you are interested, you can directly follow the official account and chat privately for consultation.

In addition, when asking for any interaction from fans in the live broadcast room, be sure to give fans enough reasons to interact.

If you just say "Come on, if you want this benefit, give the host 1 deduction" when you interact, then out of 100 people online in the live broadcast room, there may be less than 5 people who give you 1 deduction.

Many people are unwilling to pay attention to you because you don't give them enough reasons.

If you put it another way, the effect will be different.

Come, this bag is also sold in offline stores. The daily offline price is 899 yuan. Today in my live broadcast room, I will give you a wave of benefits for the price of a pair of socks. If you want this bag benefit, just press the small 1 button in full screen. Because today's welfare is really too explosive, it's really a loss of rice; if one explodes, it will lose 200 meters;

There are 100 people in the live broadcast room now, and we can only give you 10 benefits; press the small 1 button on the full screen;

Operations, please count the first 10 people who registered with a 1-point deduction, and give me their IDs so that I can get the benefits first.

Then the operator said: OK

See? This is a slightly more complete way to attract interaction.

On the one hand, your interaction and sense of value are actually mixed together. While interacting, the expensiveness and goodness of this thing are reshaped again.

On the other hand, you should also explain clearly and logically why you need them to interact with you.

At this time, there will definitely be more people willing to interact than when you don’t explain the reason for the interaction. If you don’t believe it, you can try it.

In addition, let’s talk about some common mistakes that many novices make when trying to attract interactions:

1. Use negative pain points to attract engagement

For example: "Are there any girls with thick legs, thick waist, big butt and a lot of fat on their belly? Please give the anchor 1"

No one wants to publicly admit that they have thick legs, a thick waist, and a big butt, so your use of such interactive rhetoric is doomed to fail, and no one will interact with you.

But you can say it another way to express the same idea.

For example, "Are there any sisters who want to look thinner in legs and waist, or look slimmer? If you are, give the anchor 1."

Only with such interactive words will people be willing to interact with you.

You can talk about pain points like thick legs, thick waist, and big buttocks, but don’t talk about them when you are interacting with others.

2. The interactive speech is too simple, and it is the same from beginning to end

For example: Do you have a baby you want? If you want one, give the host a 3; or give the host a "want";

Especially when the live broadcast room is forcing orders, it requires a lot of interaction to attract popularity, and it takes a certain amount of time, 5 minutes to gather popularity.

During such a long period of time, you always let people deduct 1 from you. He deducts 1 for the first time, the second time, and the third time, if you ask him to deduct 1 again, he will definitely not do it, and may even just walk away!

The inner OS is "Are you crazy? You've already deducted so many 1s, but you still won't release the order. I won't wait any longer. I'll go to other live broadcast rooms to grab the benefits."

Therefore, we need diversity to attract interactions, and only use one interactive language once in a period of time.

Prepare several sets of interactive scripts for use in cycles.

For example:

“Does anyone want this model? If you want it, please click “I want” three times. If many people click this button, the host will give you a gift at the factory price.”

"Come on, there are 300 people online in our live broadcast room. Are there any newcomers? If you are, please click "newcomer" to let the host see how many newcomers there are. The host will give the newcomers a special wave of big benefits in a moment."

"Where are our old fans? Most of our old fans have bought our chicken feet. Old fans who have eaten it and found it delicious will give the anchor a "delicious"

"Here, for this product today, the host is really giving away the sample at a loss. At this price, you can't even buy a small sample bottle in the supermarket. Today in my live broadcast room, I will send you four large bottles directly, just to increase the number of fans and promote our brand and our products. If you find it useful after receiving it, can you give the host a five-star praise, recommend the host to your relatives and friends, and give me a "yes"?"

If your host is a unique or pretty person, you can also use yourself as a topic for interaction.

"Welcome new sisters to the live broadcast room. I am today's anchor Xiaoli. Do you think Xiaoli is pretty? If you think Xiaoli is pretty, please give me a thumbs-up. If you think there is something wrong with Xiaoli, please point it out to me. No matter what you say, Xiaoli will gladly accept it. Do you understand?"

That means you need to prepare at least 6 to 10 lines of speech to attract interaction. There was one interaction per minute, and it took six minutes to finish these six sets of lines.

If you repeat the same thing again at this time, the people in the live broadcast room will basically have changed, and no one will feel that you are repeating yourself.

0 2 Shaping product value

If you don’t know how to create a sense of product value, no matter what method you use to create an account, your account will not be able to stand out.

Even if you have some fancy moves, it will not be stable in the short term.

If you don’t believe it, just look at the top ten live streaming rooms selling goods every day, whether they are selling clothing and shoes or beauty and skin care products. All these live streaming rooms that sell well have one thing in common, which is that they are particularly good at shaping the sense of product value.

Many people seek Feng Ge’s help in diagnosing their accounts. The main reason why most accounts fail is that they don’t know how to create a sense of product value.

For example, if a piece of clothing is sold for 39 yuan, but the sense of value is not well established, consumers will think that this piece of clothing is originally worth 20 or 30 yuan, and now you are selling it to them for 39 yuan, so they will not be very interested in buying it.

If you want to sell a product at 39 yuan, you must at least build its value to more than 100 yuan.

At this time, the user swipes into your live broadcast room and listens to your value shaping for a while. He is really brainwashed by you and believes that this thing is worth more than 100 yuan. He will think that today I can buy a thing worth more than 100 yuan for 39 yuan. This opportunity is not to be missed and will never come back. So he places an order on impulse.

This is the most common ordering logic in the live broadcast room.

The sense of value you create for the product must be much higher than your selling price, only then can you sell it and sell it well.

If the sense of value is not well shaped, you won’t be able to sell the product even if you offer it for 9.9 yuan with free shipping, unless the value of the product does not need you to shape it, and everyone can understand it at a glance.

For example: iPhone.

Except for this kind of product, other products need to be shaped into a sense of value.

How to shape the sense of value of products in the live broadcast room? Remember one key point:

A product should not have too many selling points!

For example, if you are selling shoes, shoes are divided into soles, uppers, linings, insoles, laces, shoes, workmanship and other selling points. You don't need to emphasize every point.

If all you focus on is the key points, then there is no key point.

You only need to pick out one or two points, and shape them professionally, then the value of the whole pair of shoes will be increased.

For example, if you sell shoes, you can create a sense of product value like this:

Reference for words:

Do you have friends whose feet smell or sweat a lot? Do you know why your feet smell? The reason lies in your insoles. When your insoles are not breathable and do not absorb sweat, your sweat cannot be discharged from your shoes. The sweat will easily ferment and cause foot odor.

This pair of shoes we made has a one-centimeter-thick double layer of pearl leather, with nano-sweat-absorbing silicone in the middle. Because it is real pig leather, it has pores on it, which can drain moisture and absorb sweat. The nano-silicone in the middle can lock and decompose the sweat firmly, so that the sweat will not ferment and will not smell.

Moreover, our insole is ergonomically designed. It is thickened and raised at three fulcrum points on the heel and forefoot to protect the soles of the feet and ligaments, so that your feet will not be sore or tired when you walk.

Come, look at a pair of shoes with two layers of pearl leather on the top and bottom. Two insoles require four pieces of pig skin. To be honest, a pig can't make many pairs of insoles. Add the nano-silicone in the middle. The cost of this pair of insoles alone is 68 million. I am not exaggerating at all. There are many fans in my live broadcast room who understand shoes and have worked in shoe factories. They know the insoles I am talking about. They are the ceiling among insoles and the cost is very high...

Did you see it? This is the principle. For a pair of shoes, the main thing to hold is the insole.

Shape the insole in a way that makes consumers believe that the insole alone is really worth 68 yuan. Then your pair of shoes will sell better even if you sell them for 99 yuan or 139 yuan.

Creating a selling point is like writing a short essay, where you have to put forward your point of view.

At the same time, we must explain this point of view clearly and demonstrate its value while doing so. This is value creation, just like this insole.

The key to the art of speech is that the person does not stinks, so he must speak in detail, use reason and evidence to prove his point, and make it consistent. This is a complete closed loop for shaping a sense of value.

0 3 Quotation script?

Many live broadcast rooms run away as soon as the quoter comes.

Why?

Since I don’t know the techniques of quotation talk, I will share with you two quotation talk techniques that even a novice can understand at a glance.

1. Anchored Contrast

Reference for words:

The price of this ## physical store is 1580, and the price on Tmall Double 11 is 899. Recently, a tens of millions-level anchor sold it for 699, but today in my live broadcast room it only costs 599, and I will also give you ##, ##, ## gifts. . . .

The purpose is to create a huge price difference and use the anchoring effect to promote transactions.

2. Cost decomposition method

If it is a product with a very high unit price and the price difference is not big, then we can use the layer-by-layer cost splitting method. For example, if this is a price quote for a fur coat, you can say:

A real fur collar costs 500 yuan, the goose down costs 200 yuan, and the other labor costs and fabric costs add up to 200 yuan, so the total cost price is 900 yuan. Today in my live broadcast room, I’m only selling it for 299 yuan. Will you buy it? Buy it and you earn it

Although this routine is simple, it is versatile.

In addition, I have compiled some live streaming sales skills and reference templates, including sales talk, retention talk, guidance and adding fan groups talk, and adding attention talk. (Follow the official account to receive it)

Author: Doushang Media

Source: DouShang Media