How to promote on Momo?

Momo is a mobile social application based on location. According to statistics, it currently has more than 300 million users and 81.1 million monthly active users. Momo mainly has male users accounting for 65% and female users accounting for 35%. Momo's charging standards include CPM and CPC. The price of CPM starts at about 6 yuan, and the CPC base price is 0.5 yuan. Let's take a look at how to promote on Momo.

1. Suitable industry

The biggest feature of Momo’s information flow advertising is that its audience tends to be young, willing to try new things, and likes new and popular things.

Its users are like Momo’s classic brand advertisement: “Don’t talk to strangers, don’t do new things, continue to live your normal life, stay in familiar places, meet the same people, don’t try everything, just live like this.”

If your APP targets this group of people, then Momo’s platform should indeed be tried in depth.

1. Marriage and love industry

Since Momo is a social platform, its targets are very precise. It is very suitable for the wedding dress industry and the dating industry to place advertisements on Momo.

2. Gaming Apps

Most of Momo's user base is between 20 and 39 years old, with 86% of male users. They are mainly distributed in relatively developed coastal areas such as Beijing, Shanghai and Guangzhou, which is also suitable for the promotion of game applications.

3. Cosmetic surgery industry

70% of Momo users are high-spending people, who have a high demand for beauty and weight loss. If such industries place advertisements on Momo, the effect will be obvious.

4. Financial Industry

Small loan and credit card products are highly matched with Momo user attributes. Currently, there are many such products on Momo. Kaniu Loan, Rong360 and China Merchants Bank are all long-term major customers.

5. Offline physical stores

"Nearby" is a high-frequency demand of users. When new stores open, month-end promotions and other activities are held, Momo marketing can be used to let nearby users know about this information. This model is very suitable for the promotion of physical stores.

6. E-commerce industry

Given that Momo users love beauty, performance, and have a strong desire to consume, e-commerce, especially beauty and apparel e-commerce, is more suitable for advertising on Momo.

2. Momo Advertising Format

Information flow ads are basically in the form of pictures, texts and videos. The same is true for Momo, which mainly has three types of ads.

1. Icon Ads

It can be used in "People Nearby" and has a native information flow display environment. Advertisements are naturally integrated into the usage context, conveying product information in a good reading experience.

2. Image Ads

Image ads support two different display modes: high-definition large images and three images, which perfectly highlight product features and efficiently convey product information. They are suitable for "Nearby News" and "Follow-Follow".

3. Video Ads

It brings a rich immersive experience. Videos can be watched while being downloaded, showing product information in a more comprehensive and three-dimensional way. This can be achieved in "Nearby News" and "Follow-Follow".

3. Momo Platform Advantages

1. Large user base and high activity

We all know that Momo focuses on stranger social networking and started relatively early (launched in August 2011). In this regard, it has a traffic advantage that other stranger social networking platforms do not have. Judging from the current social media environment, stranger social networking still has great development prospects in the future. As of now, the total number of Momo users has exceeded 300 million, and the monthly active users of the main APP have exceeded 100 million. Especially now with the addition of Momo Live, the user activity of Momo has been improved to a certain extent, and will continue to bring vitality to Momo in the future. The huge user base and monthly active users bring huge exposure for advertisers, allowing businesses to obtain a larger number of potential users.

2. LBS system, precise positioning

Momo's advertising effect in the field of LBS marketing is very significant. Its store access product is deeply loved by advertisers of physical stores. Through information flow ads of nearby people, nearby dynamics and friends' dynamics, it has brought a large number of customers to physical stores. LBS is a location-based service that uses various types of positioning technologies to obtain and locate the current location of a device. LBS services integrate multiple information technologies such as mobile communications, the Internet, spatial positioning, location information, big data, etc. Momo is a typical example of the application of LBS technology.

Based on LBS technology, Momo's advertising positioning is very accurate, and it can accurately detect surrounding users in units of 5 meters. For example: A fast food restaurant in Futian District, Shenzhen, wants to place an advertisement. If it chooses other advertising platforms, the smallest location it can target is the city. However, people who work in Baoan District cannot go to Futian to eat fast food. No matter where the fast food restaurant is, the target of the fast food restaurant is the same, which is the nearby target population, that is, people within a few kilometers around the restaurant. At this time, the fast food restaurant can choose to place Momo ads to accurately target the surrounding people, thereby increasing the conversion rate of the ads.

3. Diversify marketing models to meet the promotion needs of different users

Due to Momo’s stranger mobile social attributes, Momo advertising has a variety of marketing scenarios and can meet the different promotion needs of different advertisers. In order to allow brands to present new interactive marketing opportunities, Momo launched a one-stop solution for pan-social and pan-entertainment marketing - Momo Cube in March this year, using standardized solutions to solve the interactive marketing of personalized and innovative gameplay in brand promotion. While innovating in form, Momo is also constantly updating its content, supporting the development of Momo live broadcasts and short videos, and launching "Momo Stars". By leveraging the fan effect of celebrities on the platform, brand advertising can achieve both product quality and effect. In addition, there is the LBS we mentioned, which meets the location targeting needs of advertisers, as well as the multiple tags for precise reach that we will talk about below.

4. Multi-dimensional targeting, more accurate reach

Momo Advertising has a variety of targeting methods to meet advertisers' different promotion needs. Crowd targeting: targeting users’ age, gender, education level, occupation, device, region, user interests, etc. Behavior targeting: targeting user behaviors, such as live broadcasts, short videos, O2O interest activities, etc. Interest targeting: segment the crowd through interest tags such as shopping, travel, entertainment, cars, education, real estate, etc. to capture people who are interested. Through multi-dimensional targeted screening, each advertising display can be more effective.

4. How to promote on Momo

1. Consult online customer service, and the customer service will arrange business personnel to determine whether the product can be launched, the launch time, and the cooperation amount;

2. Open a Momo advertising account and recharge the advertising fee in the account;

3. Build an advertising plan, launch advertising ideas, and start advertising;

4. Summarize advertising data reports and optimize different advertising creatives.

For Momo advertising , please contact Qinggua Media