Information flow advertising played an indispensable role in the 4 billion box office of "Wolf Warrior 2"!

Among these, do we also need to give their information flow ads a high priority?

Next, the author will analyze the success of "Wolf Warrior 2" from the following three perspectives:

Public opinion analysis of the entire network: the film’s dissemination trend, popularity, followers, follower portraits, and overall word-of-mouth overview.

Weibo communication analysis: Based on the analysis of the powerful influence and dissemination of a certain Weibo post about the movie, we can understand the dissemination pattern of the Weibo post, the portrait of interactive fans, and the identification of Internet trolls.

Text analysis: By analyzing the text data of the Douban movie reviews of the movie, a word cloud portrait is drawn for the protagonist "Leng Feng".

1. The overall online communication trend of “Wolf Warrior 2”

(1) Trends in online communication

Through the trend of hot words in the past month of Micro Index, we can see that the popularity of Wolf Warrior 2 has been soaring in an explosive straight line trend since July 27, the release date of "Wolf Warrior 2". After a sharp rise since its release, there has been a slight downward trend, but it has become an upward trend again. The popularity value has reached 342k, and according to the trend of the graph, it is still rising.

(1) Overview of the popularity of the entire network over the past 72 hours

(2) 72-hour popularity trend of the entire network

Through the trend of popularity of Weibo micro-public opinion within 72 hours, we can see that the highest trend position of hot words is from 15:00 to 23:00 every day, and the highest trend position on weekends is from 11:00 to 23:00, which means that most people go to the movies during this period. The trend of hot words follows the movie schedule and the number of customers watching movies and the number of showtimes.

Judging from the index change trend within 72 hours, the popularity of "Wolf Warrior 2" reached a peak of 96.8 (out of 100) at 16:00 on August 4.

"After watching "Wolf Warrior 2", I realized that having a Chinese passport is the proudest thing"

"Wolf Warriors 2" directed by Liu Zhenwei and Wu Jing is a big hit

"Wolf Warrior 2" A Chinese passport may not take you anywhere in the world

1.3 Sources of Internet popularity

(1) Sources of popular media on the entire network

From the above chart, we can see that, apart from Weibo, the main information about the movie comes from forums, followed by websites and WeChat. Forums, as a pan-entertainment community, have a lot of discussions about the movie. Forums are the birthplace of "fan culture" and "find an organization to post on the forum ". Its publicity and promotion capabilities have boosted people's attention to the movie.

From the perspective of geographical distribution, information related to "Wolf Warrior 2" mainly comes from Guangzhou, Jiangsu and Beijing. It’s a bit surprising that the number one ranking is not Beijing or Shanghai, but Guangdong. Then the author went to find out why Guangzhou has the largest amount of information?

1.4 Friendliness Index

(1) Top 10 media-friendly websites

(2) Friendliness Index

1.5 Keywords of all network information

(1) Keyword cloud of all network information

In addition to the title of the drama "Wolf Warrior 2", there are also some iconic keywords that reflect the characteristics of the movie.

● Evaluation keywords: high energy, explosive, comedy, war, blockbuster

● Keywords: Motherland, Chinese, heroism, Chinese soldiers, military spirit

● Creative team keywords: Wu Jing, Zhang Han, Liu Zhenwei, dad, filming, director

(2) Analysis of related words in the whole network information

I have to say, when talking about "Wolf Warrior 2", I have to talk about the easter egg at the end of the movie.

(1) Gender ratio

Analyze the influence, dissemination nodes, etc. of a single influential Weibo post.

The Sina Weibo account for "3D Wolf Warrior 2 Official Weibo" is as follows:

2.2 Forwarding Level Analysis

Tipping point:

2.4 Opinion Leaders’ Influence Ranking

2.5 Analysis of interactive fan portraits

(1) Regional analysis

(3) Interest tags

2.6 Forwarding Comments

(1) Hot words in comments

(2) Forwarding Overview

Fans range:

3. Text Analysis

1. Word cloud portrait

After the analysis, it is found that the information flow advertising, public praise, and big V Weibo communication power of "Wolf Warrior 2" have played a huge role in the success of "Wolf Warrior 2". Of course, the fundamental reason for the public's praise is that the production of "Wolf Warrior 2" resonated with the group leaders, and the plot aroused the people's hearts with "the power of the motherland".

When you encounter a bottleneck in your promotion, don’t give up! Please remember that there are countless information flow advertising platforms behind you!

The author of this article @艾奇 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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