How do internet celebrities monetize their traffic?

There are many ways for internet celebrities to monetize their traffic. With the rapid development of the Internet, we have now entered a period of battle for monetization of internet celebrities’ traffic. For internet celebrities, the size of their traffic itself means the size of their earning power. There are also some examples of people earning millions or tens of millions a year on many live streaming platforms. In the eyes of this type of people, traffic means money, and the ability of internet celebrities to monetize traffic is actually the ability to "make money." So what are the ways for influencers to monetize their traffic? Below, Feng Chao, a technician from Jimifeng Technology, will give you a detailed answer.

How do internet celebrities make money through traffic?

Many of my friends may not know much about how internet celebrities monetize their traffic. Even traffic has nothing to do with money. Let’s take a very simple example from everyday life. For the same product, one merchant does not organize any activities and just opens its doors to welcome customers; another merchant organizes performances, attracting countless customers to stop and watch, and also inserts its own promotional products in the middle. Therefore, it is also obvious from the transaction probability of these two commodities.

When an internet celebrity has countless fans, he or she will passively monetize the internet celebrity traffic. During live broadcasts, countless fans will join in. At this time, encouraged by Internet celebrities, many fans may send virtual gifts. Monetizing in the form of virtual gifts is the direct approach adopted by most internet celebrities.

In addition to virtual gifts, a common way for internet celebrities to monetize their traffic is to "direct traffic." Generally speaking, the specific method of introduction is through an online store. When broadcasting live or shooting short videos, influencers insert store advertisements. Direct part of your own traffic to your online store, thus increasing the probability of sales of your own online store products.

The above is how Internet celebrities make money through traffic? The specific content is that Jimifeng Technology is a short video operation company dedicated to Douyin operation, Douyin promotion, and live streaming. It realizes new media communication and digital marketing for customers through brand content, short video operation to accumulate users, live streaming by internet celebrities, Douyin sales and other means.