Product News | 360Dianjing APP is officially launched!

360 resources are online and offline, and product changes are reported. Let's take a look at what updates are available in June~

Resource Changes | Selling Price Adjustments

▌Search promotion <brand title> June 20

2019 Q3 Brand Sponsorship Intention Advertiser Notice

The sales period of brand sponsorship resources is 11 days (10 days before the festival, 1 day on the festival - including floating layer), PC and mobile package sales, fixed word package. If there are multiple potential customers for the same holiday resources, a bidding method will be used to determine the final selling customer.

【Qixi Festival】

Release time: 2019.7.28-2019.8.7

Publication price (card + floating layer): 289,000 yuan;

The deadline for feedback is July 15;

Estimated daily PV 55,000;

The estimated daily average PV is 605,000;

Estimated PV on the festival day: 140,000;

【Teacher's Day】

Release time: 2019.8.31-2019.9.10

Publication price (card + floating layer): 180,000 yuan;

The deadline for feedback is August 19;

Estimated daily PV 30,000;

The estimated daily average PV is 330,000;

Estimated PV on the festival day: 100,000;

【Mid-Autumn Festival】

Release time 2019.9.3-2019.9.13

Publication price (card + floating layer): 245,000 yuan;

The deadline for feedback is August 19;

Estimated daily PV 48500;

The estimated daily average PV is 533,500;

Estimated PV on the festival day: 133,000;

For details on specific word packages, please consult the corresponding industry sales.

Resource diagram:

Brand festival title-PC resource diagram

Brand festival title-MO end resource diagram

Product optimization | New features launched

▌Practical tools <Promotion client> June 24

360 Eyes Android V1.0.0 is now available

In order to meet the needs of more customers to operate Dianjing accounts on mobile devices, the mobile client, namely "360 Dianjing", is officially launched.

Download address: Reply 360 in the backend of the official account to obtain the mobile promotion client and operation manual

【Main functions】

Cross-account management: supports three types of accounts: Dianjing ordinary account, super account and CRM account. Dianjing ordinary accounts and super accounts have two login methods: account password and mobile phone verification code; CRM accounts use account password to log in. One-click quick switching, unified management, and easy operation.

One-click activation, real-time data checking: real-time control of the latest account data, switch delivery device type to view real-time click consumption. Data graphics provide a clearer and more intuitive understanding of delivery trends.

Quick and convenient, the delivery can be adjusted at any time: delivery management is combined with effect data to adjust the promotion plan, keyword and multi-dimensional materials according to the delivery effect. Supports promotion plans, top keyword sorting, screening and query. Batch adjust promotion plans and top keywords, and modify account budgets.

Timely notifications, no missing messages: Set up to receive message reminders, and receive real-time push notifications about insufficient account balance and budget limit. With your phone in hand, you will not miss any messages.

Note: Currently only QR code scanning and downloading are supported, and it will be available in major application markets later.

Product optimization | Functional upgrade

▌Utility Tools <DMP> June 20

DMP upgraded to version 4.4.2, product library connected to blacklist review system & usage optimized

At the end of March 2019, the product library launched a blacklist system, added a review mechanism, and optimized product content. In order to avoid greater risks, relevant categories in the product library will be blocked. The blocked categories mainly involve sensitive content such as medical, adult products, and health products. Products that trigger the blocked categories cannot be placed on the market. The relevant content is as follows:

When a new product is put into storage, if the first, second, third, or fourth level categories trigger the blocked categories, the product cannot be put into storage, and a prompt is displayed: "Blacklist hit: XX";

Existing products and products in the first, second, third and fourth level categories that trigger blocked categories will be deleted after going online and cannot be used for delivery.

Products that are manually uploaded and have passed review will not be affected.

▌Utility Tools <DMP> June 25

New groups of people are online in the data market

【PC-E-commerce】

Crowd name: Second category of e-commerce shopping intention crowd

Definition: People who pay attention to and are interested in second-class e-commerce activities; Scale: 22 million

Crowd name: 618 intended shopping crowd-2019

Definition: People who actively participated in e-commerce promotions during the 618 shopping festival in 2019; 18 million people

Crowd name: Double 11 shopping intention crowd-2018

Definition: The number of people who actively participated in e-commerce promotions during the 2018 Double Eleven period; Scale: 11 million

【Mobile-E-commerce】

Crowd name: 618 shopping crowd-2019

Definition: The number of people who shop online during the 618 shopping event in 2019; size: 2 million

【Mobile-Education】

Group name: Parents of K12 students

Definition: Parents of K12 students identified through strategic mining based on 360 big data; Scale: 114W

【Mobile-Finance】

Crowd name: People who pay auto insurance

Definition: Based on 360 big data, the strategy is used to mine the population that pays for auto insurance; Scale: 1.51W

【Mobile-Game】

Crowd name: Senior game enthusiasts

Definition: People who love playing mobile games; Size: 750,000

【Mobile-All industries】

Crowd name: Car owners

Definition: Based on 360 big data, the car owners are identified through strategic mining; Scale: 288W

How to operate: Enter the DMP backend - Data Market - select different populations according to customer needs, click the [Favorites] button to select the population, and you can see the favorited population in the population manager of the delivery group.

Note: The above population is updated regularly, and the frequency of update varies depending on the data collection method.

Product Optimization | Feature Decommissioning

▌Search promotion <PC search> June 6

PC call back service suspended

The service number currently in use for call back (95175163) has received malicious complaints from netizens. The operator has now shut down the calling service for this number. At the same time, the product side will also evaluate new solutions for the call back service.

Therefore, the callback service will be suspended from June 6. Backend submission will not be affected, but the component will be blocked on the front-end display. We will send another email notification after the new plan is confirmed. Please be advised.

▌Search promotion <PC & mobile search> June 5

The automatic search recommendation function of Fengwu is offline

【Entrance offline】

Dianjing Platform: Close relevant function entrances and options, including [Search Promotion-Publication Management-Fengwu Advanced Creative-Customize Fengwu Creative] [Search Promotion-Publication Management-Promotion Plan-Add Promotion Plan] [Search Promotion-Publication Management-Promotion Plan List Page-Fengwu Status] [Search Promotion-Publication Management-Promotion Plan-Batch Edit-Set Fengwu Switch];

Dianjing Client: Close related function options and display fields, including [Search Promotion-Delivery Management-Promotion Plan-Add] [Search Promotion-Delivery Management-Promotion Plan List Page-Fengwu Status/Custom List-Fengwu Status/Automatically Recommend Fengwu Creative at the Bottom];

【Material offline】

When the entrance is offline, the front desk will not display automatically recommended Fengwu materials.

1.360 application market promotion mobile display style!

2.360 application market promotion PC advertising display style!

3.360 application market promotion product advantages and ranking methods!

4.360 search display advertising promotion process, product advantages introduction, and concept explanation!

5. Introduction to the advantages of 360 search promotion display advertising system!

Author: 360 Marketing Academy

Source: 360 Marketing Academy