Mother’s Day Marketing Promotion Case Analysis!

A Boston company called Rehtom once posted a very demanding job posting. Its job requirements were as follows:

“You need to constantly use your ingenuity;

Work at least 135 hours per week;

You need to have knowledge of medicine, finance, cooking, etc.;

No vacations, overwork, and maybe even no time to sleep.

And this job doesn't pay. ”

After the job advertisement was released, only a few dozen people inquired and attended the interview. When they heard the detailed introduction of the position, they almost thought it was just a prank. However, when the interviewer told them the answer, everyone couldn't help but be moved.

Many people may have seen this advertisement. Yes, "Billions of people around the world are doing this job. They have another name - 'Mom'."

Mother's Day is a sacred and beautiful holiday. Today, let's take stock of those excellent Mother's Day marketing cases.

Warm Theme

Playing the sentimental card has always been a common marketing tactic for festivals with the theme of reunion, such as Mother's Day, Father's Day, Spring Festival, and Lantern Festival. In addition to the multi-tasking mother position mentioned at the beginning, Coca-Cola also designed a Mother's Day poster from the same perspective.

Coca-Cola - Mother's Day Job Notice

The demanding job requirements are exactly the same as Rehtom's. At the same time, Coca-Cola also gave the answer: Superman, doctor, commander, chef, painter, model, executive, even skating coach, football coach... these are all roles played by mothers.

From the moment we are born, our mother takes on the role, either actively or passively. Over the past decade or even decades, they have given so much.

Although they enjoy unprecedented technological advances in this era, they still spend very little time on themselves every day.

When children grow up, we will start to leave our mothers and start our own families, and the time we spend with our mothers will become less and less. Many children who study or work in other places have time to go home only during a few holidays every year.

Youdaoyun - How long will you stay with your mother?

"How long have you not been with your mother? How many times do you go home every year? Have you ever calculated how much time you have left with your parents?"

Youdao Cloud once used this issue as the theme and designed an innovative method to calculate the remaining time.

This is a family calculator that helps you calculate the time you can spend with your mother. Enter the number of times you go home each year and the length of time you stay at home each time, and it will automatically calculate the time you spend with your mom.

This is not a new idea, but it is one that is touching enough.

There have been survey statistics in the past that show that after we start working, only 34% of us can go home to accompany our parents for more than 30 days a year, 20% spend less than 30 days with them, 24% spend only 7 to 9 days with them, and 22% spend less than 7 days with them.

if,

You go home once a year.

15 days at home each time,

Subtract the time for sleeping, hanging out, and hanging out with friends.

The total time spent with parents is calculated as 120 hours.

In the next 30 years,

The time you actually spend with your parents,

At most, it’s only 3,600 hours ≈ 5 months.

When we were children, we did not understand the kindness of our parents. Only after we became parents ourselves could we appreciate the hard work our parents went through. However, the time we can spend with them is getting less and less. It is really a realistic and cruel truth that "a son wants to take care of his parents but they are no longer there".

JD.com - Do you still remember what your mother looked like when she was young?

I still remember Haruki Murakami once said: "I always thought that people grow old slowly, but in fact, people grow old in an instant."

Have you ever returned home one year and found that your parents had a lot more white hair? Do you still remember what your mother looked like when she was young?

JD.com launched a creative h5 on Mother’s Day one year - Do you still remember what your mother looked like when she was young?

The image of "mother" is portrayed from four scenes: "at birth", "at primary school", "after entering university", and "after work". After watching the entire h5, people can't help but think of their own growth process. Mother is always by our side, from the initial cute girl to the present full of traces of time.

Funny Theme

After reading these heart-touching cases above, let’s look at something lighter.

UnionPay QuickPass - "Listen to Mom"

Do you think this is warm and touching? No it is not.

I was eating watermelon. Because my mother said that food should not be wasted, I picked up the watermelon and took a few more bites. But my mother still thought it was not enough and continued to feed me the watermelon rind.

The air conditioner was on because my mother said that electricity should not be wasted at all, so I turned off the air conditioner and picked up the frozen fish. Well, it was also quite cool.

I was watering the flowers, because my mother said that water should not be wasted at all, so I put down the watering can, and my mother picked up the rag and poured the excess water on the flowers.

Did you laugh after reading this? Same world, same mom.

Wei Feng - "Catching a Fake Mother"

The plot is simple. On Mother's Day, Dad and Mom suddenly exchanged souls. The father who became the mother received all kinds of "inhuman" torture on this day. Looking at the father's expression of despair, I believe many viewers laughed.

It may seem like a simple and trivial daily matter, but when it is handed over to the father, it becomes a big and chaotic event, which also highlights the difficulties of mothers from the opposite side.

Mother's Day Set - Mommy Hit Me Again

"Mom, hit me again" is a set of four-frame cartoon pictures that became popular on the Internet a long time ago, showing a mother slapping her daughter and the conversation between mother and daughter.

Last year on Mother’s Day, #Mother’s Day Suit Mom Hit Me Again# became a hot topic.

Mother's Day set: belt, feather duster, broom, slippers, slap, wooden ruler, clothes hanger, fly swatter, anything at hand is a weapon. Which one have you learned from over the years?

The TBH home brand under The Beast has launched this "crazy" set. However, this set of "Family Portrait" costs as much as 569 yuan. I believe that if you buy it home, it may not be enough to play with it just once.

Finally, I wish all mothers a happy Mother's Day in advance~

Author: Maotu

Source: Maotu