How to do free (low cost) promotion online (Part 2)

The previous article "How to do free (low-cost) online promotion and publicity" briefly introduced the free or low-cost online promotion and publicity methods that can be used on the Internet today and some simple examples (those who have not read it can check out the previous article). Today we will mainly focus on some effective methods to deepen the understanding of online promotion and publicity, which is useful for both individuals or businesses. There are also many resources on the Internet, so you can integrate them yourself and use them when you have time.

background

The current Internet era is developing rapidly. Many people with lofty ideals or media companies have joined the Internet army. In the era of big data, Internet+ connects everyone and conducts different information exchanges. The Internet industry has risen, and network services are extending in all directions. The cost of investment has also increased with the increase in competitive pressure. Choosing a good online marketing method is like this for social e-commerce . The cost will always be a thorn in the heart of the operator . How to solve the root problem can only be solved after the market environment changes and self-adjustment to know what to do.

Without going into too much introduction here, let’s get into the main text:

1. Platform selection

This has been mentioned before, and I will repeat it here. With the diversification of platforms, the needs of netizens and customers will change with the environment, and they will search online according to their own needs. Searching on the Internet is better to refer to the suggestions of search engines. People in the field naturally understand this. The mainstream search engines now are Baidu search engine, 360 search, Sogou search (there are some others, but we only talk about the mainstream ones here). Most of the traffic is still on Baidu. This may be the reason why most companies or self-media people choose Baidu. With the birth of new media , various network forms have gradually unfolded. Today's platform takes Baidu as an example:

Don't pay too much attention to the above picture. If you have the capital, you can choose Baidu bidding. You can try it yourself to see how it works. Nowadays, online marketing can be roughly divided into two categories: one is to spend money, without worrying too much, and without spending too much effort; the other is not to spend money, but it takes time, energy, and effort. Choose according to your own conditions.

Second, the method

Here, we take Baidu platform as an example to list some free (low-cost) methods. Baidu has many products. Here are a few with better results, including Baidu Encyclopedia, Baidu Knows, Baidu Video, Baidu Experience, Baidu Tieba, Baidu Wenku, Baidu Baike, etc. Next, I will introduce them one by one.

Baidu Encyclopedia

Natural ranking is better. There are enterprise encyclopedia and Baidu Encyclopedia. If you want to do it yourself, choose Baidu Encyclopedia. The method is very simple. Register a Baidu account and search for the entry you want to create first. If you can't find it, create it yourself. Here comes the difficulty. The review of Baidu Encyclopedia is getting stricter and stricter. The reference materials here are more difficult, but there are countermeasures for every policy. You can get the Baidu Encyclopedia news source yourself. I won't introduce the specific method here, otherwise it will be like advertising.

Baidu Knows

Now more and more people choose to search online in the form of questions, hoping to get more effective answers, so you know, but don't put too much publicity, the system is not vegetarian, netizens or customers are not stupid, if you want to do it, practice more, practice writing

Baidu Video

More and more people enjoy life, entertainment, and has formed a large group. Rich media, streaming media, video, movie, or promotional film will directly stimulate the viewers. Baidu video is no exception. Various video resources on the Internet meet the search needs of netizens. More people here prefer vivid and interesting video formats when introducing new information, rather than long-winded and one-stop text. If you want to do this for promotion, video is a good choice. Since you want to do it, you must have your own video material, which can be made by yourself, shot by yourself, or recorded by yourself. There are many ways. Once you have the material, you must let others see it. Remember that the video should be original. The original is unique and more attractive.

If you have a video, you can upload it to major video websites. You can also upload it to several mainstream video media websites, such as Youku, Tencent, Sohu, iQiyi, Tudou, etc. The rest of the details are not repeated here, you can find out by Baidu

Baidu Experience

This is very effective, but you need to be patient. It is best to have unique experience content that is different from others. If you want to do it, it is only for promotion, not for advertising. You must remember that words similar to advertisements are not allowed in the text. Here is a little trick for everyone. Do you know the picture matching? Choose the content of the picture yourself, don’t go too far, and you know the rest.

Baidu Post Bar

You may all be aware of the medical Tieba incident some time ago. I will not make any comments here. Baidu Tieba is the largest Chinese community with extremely rich resources. Those who are interested can try it, but you should know that after applying to create a Tieba, it is like this now. Even if you created it, you are not the owner of the forum. The application for the owner of the forum needs to be reviewed by the system. You should also be careful when posting on the Tieba. If there are too many advertising contents, the system will delete the post. So pay attention when posting and practice more.

Baidu Library

People who like to write copywriting and have planned articles can show their talents here. As long as you have a topic and it does not violate the requirements, you can upload it to Baidu Library. In addition to this, I will give you a little trick. When uploading, you can also upload a copy to Docin. Don’t ask why, you will know it later.

Baidu Baike

Similar to most self-media, if you have professional knowledge, if you have wonderful writing skills, if you have very good ideas, then you can try it here. Apply first, and then publish the article after it is approved. All major self-media platforms have it. If you are interested, you can try this

III. Methods

The method has been mentioned before, and I will introduce it again here. No matter which method you choose, you must learn to operate and manage it yourself. If you don’t understand anything, you can check the relevant insights on personal media operations.

IV. Summary

This article provides a detailed introduction to a part of the previous article, hoping to provide some inspiration and help to those who understand the method but don’t know where to start.