Bidding skills and advantages of Toutiao oCPM advertising!

Many advertisers may have heard about oCPM bidding from their friends/advertising sales consultants, and may have many questions about it. The editor has compiled some common questions about oCPM into an article. Advertisers in need can take a look. If you find it helpful, you can also share it with your friends~

1. How to set oCPM bid?

oCPM is consistent with other bidding methods such as oCPC and CPA. You only need to bid according to the actual cost requirements of the advertisement.

2. Why choose oCPM bidding? Why choose oCPM bidding method when placing Toutiao ads?

1. oCPM’s newly upgraded model. It can achieve more accurate estimated click-through rate/conversion rate and display ads to users with needs.

2. oCPM bidding can help advertisers effectively control promotion costs while quickly acquiring high-quality traffic;

3. oCPM supports richer conversion goals and is also compatible with various advertising creative styles and interactions under Toutiao.

3. How does oCPM achieve cost control ?

oCPM can be used for more accurate model estimation and cost control strategies, which can effectively reduce the risk of over-cost.

4. Which industries are suitable for Toutiao advertising oCPM bidding?

Toutiao's oCPM bidding is applicable to the entire industry. When advertisers have advertising plans that require optimized conversions, they can use oCPM bidding.

5. What materials does Toutiao’s oCPM bidding support?

Toutiao's oCPM bidding supports advertising with graphics, text, and video materials. When creating or editing creatives for oCPM ads, it can support large images, small images, photo sets, animated images, creative carousels, and other styles.

Note: When the advertiser's promotion goals are different, the supported styles will also change, and we need to make a selection when creating an advertising plan!

6. Is there any budget limit for oCPM bidding of Toutiao ads?

Under Toutiao’s current oCPM bidding plan, advertisers’ promotion budgets need to be set at more than 300 yuan.

7. oCPM can help us control costs and increase advertising conversion rates, but will it lead to a lack of sales?

1. This situation will not occur when we set a reasonable bid for the ad;

2. When we make oCPM bidding, we can set the oCPM bid to the actual conversion price. For example, the conversion cost obtained when using CPC or oCPC delivery can be used as the bid for oCPM.

What are the advantages of Toutiao’s oCPM bidding?

1. Toutiao oCPM bidding can help advertisers control costs more effectively while quickly acquiring more high-quality traffic;

2. When placing Toutiao ads in an operating account, using oCPM bidding can provide more accurate ad click-through rate/conversion rate estimates based on the APP split model, and display ads to users who are most likely to convert;

3. Toutiao's oCPM bidding can support richer conversion goals, be compatible with various creative styles and interactions, and adapt to shorter conversion paths.

When we place Toutiao ads, oCPM test ads have a higher success rate, are quicker to scale, are more scalable, and can better meet advertisers’ demand for materials!

What goals can advertisers achieve when using oCPM bidding?

1. The oCPM plan can support advertisers’ diverse conversion goals and better adapt to the trend of fan marketing. Take TikTok for example, it can achieve multiple conversion goals for advertisers such as attention, sharing, and likes.

2. The oCPM plan can support different conversion type combinations, improve advertisers’ conversion effects, and better help implement billing logic. For example, Toutiao can help advertisers achieve multiple different conversion goals and improve advertising marketing effectiveness.

3. The oCPM plan will support more interactive styles and can effectively adapt to the complex click behaviors of advertising creatives.

4. The oCPM plan supports automatic jump to the advertiser's landing page after video playback, which can effectively help reduce user churn.

Related reading:

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2. With today’s headlines advertising, how to plan creative advertising for the wedding industry?

3. The process of setting up a Toutiao information flow advertising account!

4. Get the operation guide of Toutiao game advertising quickly!

5. Comprehensive inventory of Toutiao products and practical sharing of strategy optimization!

6. Creative material styles for Toutiao’s high-conversion information flow ads!