Focusing on channel social networking, the function upgrade goal of Super Fans Pass is brand marketing

The development of mobile terminals has driven brands to continuously expand channels and upgrade products for social media and social distribution, driven by big data , and relying on the original accumulation of the platform in a targeted and quantitative manner. Weibo, as an outlet for platform + resources, has always been the focus of attention and controversy, but it has always maintained vertical progress in industry research and brand operations . The innovation from 0 to 1 has brought a popular foundation for brand marketing .

Weibo promotion is not as simple as posting a Weibo, writing a blog, or buying an information flow window. Last month, the Weibo Fans Pass product was fully upgraded to Super Fans Pass , adding a new model to the intelligent guidance of brand marketing .

Nine major functional upgrades of Super Fan Pass

1. Increase marketing goals: exposure and reach, conversion and sales

2. Social Relationships: Not targeting my own fans

3. Behavior orientation: including life behavior, social behavior, and installation behavior

4. Life status: studying, marriage, childbearing, raising children, etc.

5. Users who interact with a specific topic

6. Users who interact with a specific blog post

7. Only promote to fans of users who have interacted with the current promotional blog post

8. Network targeting includes: wifi, 2G, 3G G

9. New OCPM billing mode, smarter bidding

Native content cuts into various detailed scenarios and creates marketing actions with brand value by capturing user behavior . Don’t say that the “two microblogs” are useless. The real strong ones have already taken the lead with multi-dimensional layout. Only products that can withstand the evaluation of time and the test of users are good channels.