No traffic from bidding promotion? You can do this!

A. Broad match: No matching mode can bring more traffic than broad match. The power of traffic generation is unstoppable. As long as you want, the flow can't be stopped.

B. High budget: The bolder the people, the more productive the land. That’s right, advertising needs to be supported by money, and all SEM promotions are based on money.

C. Full-time promotion: A few days ago, Asan often complained to me, why my display volume is lower than others. I have a lot of budget and strong optimization ability. Then I asked, what time period do you promote? Ah San said calmly: "Nine to six"! I said that the company you mentioned is promoting 24 hours a day...

D. Expanding territory (region): Companies with regional operations should fight local wars well. If you really want to conquer the whole country one day, you must learn how to promote on a large scale. This requires hardware, you know.

E. Add keywords: As an American soldier, he is not proud of the fat on his body, but the bullets in his hand. Fighting a war depends not on guns, but on bullets. In the SEM war, what matters is not accounts but keywords. More budget! The time period is wider! Without keywords, it is useless, so we need to add words.

I guess many readers will complain about the above: there is huge consumption behind all this traffic!

That’s true, but think about it from another perspective. If the traffic is high and accurate, and the order volume increases, will the revenue brought to the company also increase? Spending money is not scary, what is scary is spending money without any effect.

What is a good housewife? Not only can I cook, but I can also cook deliciously. What are Top SEMers? Not only will it attract traffic, but it will also help you choose better traffic. Don’t stop… start…

A. Negative keywords: Taking Baidu SEM as an example, the 5 commonly used keyword matching modes, except for exact matching, can bring irrelevant traffic, broad or even nothing. For example: There are good people and bad people coming into the room, so how can we make sure that the room is filled with only good people? It's simple: push the bad guys out.

Recommended personal summary method: Golden partner = matching mode + search term report + negative keywords

B. Optimize keywords: Secondary control of the relevance of keywords within the account. Most SEMers have not changed their keywords since the day they created their accounts, which is inappropriate. It is necessary to use promotion data to eliminate keywords with low conversion rates, poor relevance, low search volumes, and many ambiguous displays within the account. This is both a temporary solution and a fundamental solution.

C. Reasonable use of account auxiliary functions: The search intent positioning function, advanced precise matching function, and exact matching expansion (regional word expansion) function should be used reasonably. Do not use them blindly. You need to make choices and be "active" as a SEMer.

D. Relevance control: Creativity plays a very strong role in guiding clicks, so the relevance between creativity and search terms is crucial. Otherwise, it will obviously mislead netizens to click, causing a decline in traffic quality, and it will be difficult to troubleshoot.

I often meet many friends who don’t know what to do next after creating an account. It’s not because of low level. After all, many of them have created good accounts, but they are still confused. In fact, just intersperse your own knowledge points. If you have a more comprehensive grasp of SEM and your logical thinking is smoother, you will reach a higher level.

Hope it helps you.

Source: Aichi SEM