I seldom mention my love life in my articles. First, I spent too much time on work. Second, my career has been quite turbulent and I have been displaced everywhere. Third, I really don’t have any complex, rich, or epic love life. I had some hotpot in the evening. The following text is purely inspired by my feelings. I combined user operation work with love. If anyone thinks it is wrong, just take it as a way to create an atmosphere. Let’s first talk about the common points between the two 1 It is a protracted battle, and only a steady flow can make it more mellow. User operation has always been a long-term and patience-testing job, because it requires dealing with various complex users and handling various complex and trivial details. If you are a person who is too KPI-oriented, in fact, there are ways to cheat on any KPI. Just as you set the KPI of dating to get married or have sex, then you can completely find someone you don’t like at all. You don’t have to set any requirements for the other person and you can get married quickly. But we all know that love or marriage that comes from this kind of thing often does not last. The reason why user operation work is often difficult is that you have to start from scratch, and no one will even pay attention to you in the beginning. You have to start one user at a time, manage each core user carefully, and accumulate them little by little, more and more, until you have a lot of valuable and high-quality users that you can manage, then you can get twice the result with half the effort. Isn't it the same when it comes to love? Finding someone you like is a long process in itself. When two people are together, they need to slowly adapt to each other, tolerate each other, and carefully manage every detail and every moment of their time together. When you bid farewell to the tenderness of the honeymoon period and return to reality and things become dull, you still cannot be cold to each other and must give each other little surprises from time to time... Only with a steady stream of love can the relationship between two people last and be mellow. Therefore, user operation is a long-term battle . Many companies fail to do this job well because they often ignore the process and are eager to get results, but they don’t realize that haste makes waste. 2. Quality, not quantity, is important When it comes to love, the most common phrases we hear are, “The people I like don’t like me, and I don’t like the people who like me,” “It’s better to be alone than to be with the wrong person,” and so on. To put it bluntly, we all have expectations and requirements for our significant other. The same is true when we do user operations work. Don’t just pursue data and KPIs. False prosperity is meaningless. It is better to maintain one high-quality user than to maintain 100 users of poor quality. It takes ten years to be able to cross the river on the same boat, and a hundred years to be able to sleep on the same pillow. Even if you search for him among the crowd for hundreds of times, finding one person is enough. Even if you fail in the end, at least you have no regrets. 3. You must learn to think from the other person’s perspective and consider their feelings. When we talk about empathy, we mean putting ourselves in other people’s shoes. When doing user work, you need to put yourself in the user's shoes and consider their feelings. If for a certain user behavior , such as doing an activity, if you imagine yourself as an ordinary user and you yourself are unwilling to participate, then you shouldn't do this activity at all. People who are too self-centered often find it difficult to do a good job in user work. The same is true when you are in a relationship. You need to show concern for the other person from time to time and make the other person happy. If you always say things that the other person doesn't want to hear and poke at her pain points, she will definitely hate you more and more. Many experienced lovers know how to cater to their partners and find their weaknesses in order to win their hearts. If you want to do a good job in user operations, it is best to buy some psychology books. 4. Whatever the source, it needs to be carefully considered When we are doing user operations, there are only two sources of users: those who come to us on their own initiative and those who find them themselves. The same goes for dating. It’s nothing more than someone pursuing you, or coming to you for a blind date, or you actively pursuing the other person. In any case, you have to screen carefully to find the best answer. If you accept everyone who comes, you will never get the best users. If you don’t carefully screen your users, the users will definitely not be the best. If you do this when you are in a relationship, then there is something wrong with your character. Besides, China only allows monogamy. 5. Don’t hang yourself on a tree It is very normal to be rejected by users. We have all done the work of attracting users. When I was working on the real-person section, I attracted people everywhere, but the highest success rate was only about 30%. I remember that when I went to a certain BBS to poach people, the success rate was 0. We cannot give up on ourselves just because we are rejected by users. To put it bluntly, we need to have the right mindset. The same is true in love. If someone doesn’t like you, no matter how hard you try, she will never belong to you. I once pursued a girl for more than 6 years. When I was at the peak of my career, I thought I was persistent enough, but she only felt grateful to me and never had any feelings for me. As the saying goes, fallen flowers want to follow flowing water, but flowing water has no intention of lingering on fallen flowers. Of course I have to thank her. Without her, I wouldn't be who I am today. All my efforts back then were just to be qualified to be with her. Whether it is work or relationship, the ultimate goal is to achieve the results you expect. Let go when it's time to let go. Let's talk about the differences between the two 1. The complexity of the target objects is different When we are users, we talk about "three people", namely human nature, human heart, and human feelings, because we need to deal with all kinds of people every day. Some people make you so angry that you want to beat them up, but you still have to help them handle the problem calmly and deal with this user. However, the weird users we encounter are after all very few. Generally speaking, the demands of users to us basically have rules to follow, methods to solve, and cases to learn from. Although both are about attacking the heart, falling in love is different. For example, girls are really the most complicated in the world, otherwise there wouldn’t be the saying “Don’t try to guess what a girl is thinking”. If I am honest with myself, I am a very picky person. All the girls I have liked are very outstanding. I think falling in love is much more difficult than being a user. As users, we can be well prepared, but when we are in a relationship, it is really difficult if the other person changes every moment. 2. Operations focus on making the most of a little, while love matters regardless of cost. I believe that it is the duty of every operator to achieve great results with little effort. If your achievements are gained through money, I don’t have to admire you. As long as you put your heart into any work, you can always find the most cost-effective way. It is not the same when it comes to dating. If you care too much about the cost, you will be stingy and harsh. The other person will definitely not like it and will definitely feel unhappy. If you are in a relationship and still keep accounts, you are basically a weirdo. 3. Operations should establish authority among users. Dating is not A good user operation staff must be someone who is recognized by users and is considered reliable. If you have bad character and poor ability, then the users you bring in will definitely not be any good. You need to establish authority in the minds of users. The so-called authority is not tyranny. Users are attracted by your personal charm and users are influenced by your status or are intimidated by you. These are two completely different extremes. It is not like that when it comes to dating. The reason why love lasts for a long time is that it is more about mutual support and trust between each other. Both parties are relatively equal and independent, rather than managing and being managed. If you manage love like you manage users, you will most likely go your separate ways. 4. Getting along with users is a state of mind, love needs a certain space When working in user operations, it is extremely difficult to get along well with users. My leader used this sentence to evaluate me back then, and I felt it was a great recognition of me. I have been adhering to this principle for the past ten years in my community work, trying every possible way to make users recognize and accept me, and treat me as a friend, rather than a pure manager or being managed. When we are in love, we pay attention to being close yet distant. We spend every day together and whisper in each other's ears. Of course, you can say that this is a kind of sentiment and romance, but conflicts will also continue. I have a friend who never talks about anything when they are in a good relationship, but when they break up, it’s as easy as having a meal, and they still break up in the end. I also have friends who don’t see each other for several months. The so-called boyfriend and girlfriend have long been in name only and have finally broken up. Love is a long-term bond. Giving each other some space will make them feel more relaxed. Summarize Many people compare user operations to dating. Of course, there are many similarities. I have only listed 5 points, and I can continue to list 10 points. There are many differences, so I won’t go into details here. To some extent, analogies can help us explain principles and logic in a simple and easy-to-understand way. Today, let’s use them to help set the tone for everyone. In fact, I have always preferred to compare user operation work with managing a company. You can think about many of the work details and see if there are more similarities? Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @类类 compiled and published by (Qinggua Media). 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