Douyin City Store Visiting Number 0-1-10-0 Complete Thoughts Review

Douyin local store exploration account complete idea review paid article,

Course location: a1-133

I have been engaged in chain investment promotion for chain brands, regional agent investment promotion on Internet platforms, and micro-business operations for more than 10 years. I have been involved in many projects, none of which are high-end industries, but they are still profitable. In the past three years, we have started to get involved in the field of short videos (mainly Douyin). Today, I would like to share with you some of our team’s ideas in building the Douyin local store exploration account matrix from scratch.

Course Catalog

1. Why do we create a local store exploration account?

2. How do we start from 0?

3. Team management, business realization and development bottlenecks of Tandianhao

Robin King Friend

Wang's friend's report: Douyin's local store search number O-1-10-0 complete idea review

Hello everyone, I’m a new member. My name is Wang Pengyou. I’m based in Wuhan and have been starting a business. I am very happy to join Shengcai. I have spent two months digesting all the excellent posts and benefited a lot. I would like to express my gratitude to all the seniors here.

I have been engaged in chain investment promotion for chain brands, regional agent investment promotion on Internet platforms, and micro-business operations for more than 10 years. I have been involved in many projects, none of which are high-end industries, but they are still profitable. In the past three years, we have started to get involved in the field of short videos (mainly Douyin). Today, I would like to share with you some of our team’s ideas in building a Douyin local store exploration account matrix from scratch.

Douyin City Store Visiting Number 0-1-10-0 Complete Thoughts Review

Our team started experimenting with store exploration accounts at the end of 2018. We spent one month testing the model, began monetization in the second month, and started building a matrix in the third month. In four months, four accounts had over 500,000 followers, and the monthly store exploration broadcast volume ranked first in Wuhan. If you search for Wuhan food exploration videos with more than 900,000 likes, most of them were made by our team. Then a year and a half later, the account was sold and the team was disbanded.

I have shared my rough ideas on my Douyin account. Today I will post the complete trading experience on Shengcai, hoping that it will be of some reference value to everyone.

Course Catalog

1. Why do we create a local store exploration account?

2. How do we start from 0?

3. Team management, business realization and development bottlenecks of Tandianhao

1. Why do we create a local store exploration account?

1. To test the traffic cost of Douyin

I started out as an investment promotion person. When I was doing that, the company had a special team that tested traffic pools everywhere. When TikTok appeared, our team found that TikTok could integrate short, fragmented information and entertaining video content, and with the support of mobile phone 4G traffic, it was very suitable for obtaining information on the mobile Internet. Coupled with Toutiao's mature recommendation engine as the backend, the powerful combination is likely to create extremely high-value low-cost (free) traffic in the future. We only need to shoot a few videos and we can get hundreds of millions of views. It seems that Tik Tok is a new trend.

2. The TikTok system is very friendly to new accounts

In the Douyin recommendation system, there is a natural traffic bias towards all new accounts. This is also to increase the confidence of new anchors and encourage innovation.

3. Traditional public accounts have less transformation

At the beginning, we researched all the traditional local public accounts on the market and found that very few of them had transformed into Douyin. There are two main reasons: First, they think that TikTok is a new thing, and rushing into it will involve relatively high transformation costs. Because they only worked with pictures and texts before, if they switch to video, they may find it troublesome and have to wait and see because they don’t have the ready-made equipment and people. Second, some people only try it briefly, and once they encounter a bottleneck - such as unsatisfactory early data, lack of recognition from previous customers of the official account, etc. - they easily choose to give up. Newcomers like us are just the opposite. We have never run a local public account. Instead, we are more suitable to overtake others through the emerging channel of Douyin.

4. Advertising is content, making it easier to monetize

At that time, I was thinking that if I wanted to test the traffic of Douyin, I had to set up an account first. There are two main aspects to consider for a successful account: traffic and good monetization. The best accounts to generate traffic are entertainment accounts - for example, posting funny jokes, but all the fans gained are general fans. For general fans to monetize, it involves a long industrial chain. Since the fans are not vertical enough, the most they can do is to promote products or do some display advertising. And without a large enough fan base, you won’t be able to accept advertising. Therefore, although it is easy to collect data from entertainment accounts, there are problems with monetization.

A high-quality account model should be one that publishes both advertisements and high-quality content. Because it is easy to create content and easy to monetize. In addition to local accounts, such accounts also include gaming accounts, food accounts, unboxing reviews, mobile phone reviews, car reviews, and knowledge accounts.

For example, for an account that teaches how to organize, customers think the content is quite technical and ask you to come to their home to help with storage; for an account that teaches how to attract investment, customers think you are very good at it and ask you to help them with investment; for an account that teaches how to edit videos, customers ask you to teach them how to make short videos... This is exactly the case where knowledge is advertising and advertising is content. Whether we are knowledge anchors, entrepreneurial anchors, or local accounts, the important criterion for judging whether a Douyin account is good or not is that the content is valuable and the advertisements are also valuable. If this standard is met, it will be easy for the account to make the data look good and generate profits.

5. Why choose food exploration?

There are many categories of store exploration accounts, such as beauty, foot massage and bathing, travel, food, etc. The easiest thing to get shooting material for is food. For example, if I want to create a tourist account, the tourist attractions are all very remote, and it takes my employees two or three hours to get there by bus from Wuhan, which is time-consuming and laborious. Some other services, such as bathing services, seem to have gimmicks, but we have done a lot of competitive research and found that there are very few WeChat public accounts that write about this type of service. Even if there are, they are nationwide store visits, and there is a risk of stepping on landmines.

Because the size of a city cannot support continuous renewal, and it is not realistic for us to conduct nationwide store exploration. In addition, our expertise does not lie in real estate accounts, matchmaking accounts, and recruitment accounts. Their monetization cycles are relatively long, and we do not have ready-made products. Therefore, the most direct and simple approach is to accept advertising.

The way we accept advertising is to directly accept merchant advertising through the same city number, without any other derivative processes. Because there are many traditional public accounts in Wuhan, they have some long-term advertisers, and these advertisers have business resources. We can realize cash directly by cooperating with local public accounts. We don’t need to negotiate one by one or actively look for merchants, which can save a lot of sales costs invisibly. You can choose to monetize through business cooperation, and you can engage in long-term cooperation by giving the other party 20%-30% commission for each video. If the amount of advertising is large, you can also negotiate a monthly subscription - rebates will be given based on the total number of orders per month reaching a certain amount.