How to write good information flow copywriting ideas? 5 creative ideas to help you get inspiration quickly!

Due to the particularity of information flow advertising , users stay for a very short time, so our copy needs to have a "fatal blow" appeal. However, in actual practice, optimizers do not have much time to work on the details. Is there any way to quickly produce good copywriting ideas?

Here are 5 creative production methods , any one of which can help you get inspiration quickly. Just put your customer's products into it. Come and practice.

Feature: Features (selling points of products/services)

Benefit: Benefits (benefits that users can obtain )

Advantage: Advantage (competitive advantage of products/services)

When writing copy, we often focus on F and A and ignore B. In fact, users care more about what benefits a product/service can bring than how good it is.

For example, which of the following two texts makes you more excited?

① XX has been focusing on company registration for 15 years, with a simple one-step process

② XX has been focusing on company registration for 15 years, allowing you to complete the entire process without leaving home

Keyword association, in other words, is a wild and imaginative thought with direction.

Look for different directions and features of the product/service and randomly combine them to create ideas. To give a simple example, when writing copy for children's online education , we can make the following associations:

B1 combination, we can write:

Children's tutoring classes are too expensive. Do you know there is a way to save half the money?

With C2 combination, we can write:

My son has only attended online tutoring classes for 2 weeks, and he has made great progress in this exam.

Of course, in actual application, we can list more directions and characteristics, and the effect of their random combination will definitely surprise you.

This method can be very useful when we don’t know much about our product/service.

The so-called 5W1H stands for what, where, why, when, who and how.

Before you start writing the copy, first clearly state what the product/service is, where it is used, why users should use it, when it is generally used most frequently, and what effects it can achieve.

After thinking about these, you will have a definite idea about this product/service. Are you still worried about missing the key points?

For example, industrial fans are ventilation and cooling equipment used in large spaces such as workshops and warehouses for ventilation and cooling. Workers use them when they go to work or when they need them, hoping that they can achieve good ventilation and cooling effects.

In this way, we won’t be afraid of going off topic——

① For a large factory building of several hundred square meters, a few cooling fans are enough. Bosses, please take a look.

② Comparing 5 types of industrial fans on the market, which one has better ventilation and cooling effect?

1. Time Travel Method

1. Use the pursuit psychology

Join XX snack shop and quickly achieve wealth freedom

2. Use avoidance psychology

Join XX snack shop and no longer have to live on a fixed salary

3. Use fear

If you miss this opportunity to join a store, it will be more difficult to start a business next year

4. Take advantage of the psychology of loss

Open a snack shop with 0 franchise fee, this is the only chance this year

The above is all the content I shared with you today. Even if you don’t master them all, remember two or three and use them a few times and you will become proficient in them.

Source: Information Flow Intelligence Bureau