How to increase your conversion rate by 3-5 times?

Assuming that all other conditions remain unchanged, increasing the conversion rate by 1 times is equivalent to doubling the profit, right?

Many people try to find more accurate traffic, increase sales time, and refine sales techniques to try to improve conversions, but I want to tell you a practical problem...

Finding accurate traffic, increasing sales time, and refining sales scripts will not double your conversion rate. Why do I say that?

In the Fission Growth Lab 2.0, I shared a unique skill called "6+1 Sales Script". I taught this sales script to some of my students. They doubled their conversion rate within 1-3 days just by copying and pasting. It sounds incredible...

But it is true, and while improving conversion rates it can also cultivate more potential purchasing users, so how do you design the script specifically? How did I share this unique skill with them?

Can it allow you to double your conversion rate within 1-3 days simply by copying and pasting, and help you cultivate more potential purchasing users?

There are actually only 7 steps. The template I'll give you next is specially designed to help you copy and paste...

1. User expectations

In fact, there are two reasons why every time a product is sold, it fails to build up user expectations:

1. Not targeting user pain points

2. Not emphasizing the benefits that the product brings to users

Let's take a look at the template first (this script template comes from the actual operation of the lab's co-founder "Huang Xiaoyu"):

Secret Playbook 1: User Expectations

The main text raises pain points: "How to choose a major, what does the major do, how much is the income, and what are the prospects"

Benefits of giving comments: Showcase 200 professional books on "Choosing a major with a forward-looking perspective"

Illustration : Book cover + book catalog

It can be seen from the template that users expect benefits, so why should users be asked to click "like" to take action?

The reason is simple…

Ask potential customers to raise their hands

After reading the description of pain points and benefits, potential customers will confirm and raise their hands that "Choosing a Major with a Foresighted Vision" is what they want, and you have also determined who is looking forward to this book...

The user expectation script can be easily applied to any product sales by simply focusing on the following three questions:

1. Who are my customers?

2. What is his current problem?

3. What benefits can the product provide around the problem?

Give me two minutes for this frame...

Look, I took two minutes to write a user expectation script for my client based on this framework...

Text: Do you want to increase your traffic by 3,000-5,000 per day? The day before yesterday, I visited a company where each growth person could acquire 4,300 friends on average every day. I plan to make their gameplay into a course and share it with you. The initial name is "Traffic Creation xxx"...

Comment area: Directly revealing other companies' traffic plans to too many people may have a bad impact. Share in a small group of 100 people. Click "like" to determine your eligibility to participate in the study. Please click "like" immediately and wait for notification...

With this framework, does it become very simple? Can the conversion rate be doubled if users expect it?

Of course not! Why do you say that?

Next, I will show you how to double the number of customers who raise their hands by extending the script of user expectations through the second script of enhancing curiosity...

In other words, if you double the number of customers, your conversion rate will naturally double, right?

2. Enhance curiosity

When you write the first script that users look forward to, you are already 50% successful. The next step is to increase the number of people raising their hands by extending the first script. This is also the core premise for doubling your conversion rate, as "the number of people raising their hands determines the number of people who buy."

So what you need to do now is, how can you get more people to raise their hands by using a script that enhances curiosity?

Continue to look at the template...

Secret Script 2: Increase Curiosity

Main text : Emphasize pain points

Illustration : Prove the pain point

Of course, you can also write in other different ways. For example, if you perceive enough user pain points, you can add pain points that are not described in the first script in the main description. Each pain point will correspond to a group of people. The more pain points you have, the more customers will raise their hands...

However, you must remember that your script must have continuity. What is continuity?

Let me give you an example. The second script can also be written like this to highlight the continuity...

Text: Yesterday I posted a circle of friends, and more than 200 people sent me private messages. They described to me that "Choosing a Major with a Foresighted Vision" just solved their xxx, xxx, xxx problems. If you have the same problem, like this circle of friends, and I will try to help you solve these problems tomorrow...

Picture: Find a screenshot of the user chatting with you

Do you have a feeling? When you finish writing this script, you immediately get a bunch of new likes, and more and more people raise their hands. At the same time, you face a new problem...

Even though many people raise their hands, how can you smoothly switch to the sales scenario?

Don't worry, let's continue reading...

3. Interactive Gift Giving

The script is still continuing. Before officially starting sales, your top priority is not how to smoothly switch to the sales scenario, but how to make the users who raise their hands believe you before switching to the sales scenario?

The third and fourth scripts are to help you solve the problem of how to make users who raise their hands believe in your magic weapon. In fact...

It's very simple!

Let's look at the template first:

Secret Script 3: Interactive Gift Giving

Main Text : Show Gifts

Illustration : Gift visualization

Do you know how to make it easier for customers to refuse your sales pitch?

Should we lower the product price or sell to friends around us?

Neither. The correct answer is reciprocity.

Reciprocity is a very good way to increase user trust, and giving gifts is one of the points of reciprocity, but...

The gifts you give to customers should be related to the products you sell. The stronger the correlation, the higher your conversion rate will be when the final transaction is completed!

Through gifts, you can let customers continue to respond, get more needs and generate more interactive participation. Do you know that just through the skill of reciprocal gift giving, it has helped many company salesmen increase the conversion rate by more than twice...

Do you start selling products right after giving the gifts?

Of course not. If you want to continue the script, you have to keep describing what happened so that users can continue to see the progress of the event. The next step is to show your customers how you give the gift to your customers? What was their state after receiving the gift?

4. Proof Feedback

You start sending gifts to the customers you interact with. During the gift sending process, you will have a few words of communication...

Yes, you just need to record these processes and show them. The purpose of doing so is to maintain your style of consistency between words and deeds. If you say you will give something away, you really will give it away...

Imagine that you made a promise to others, and this promise was made to everyone, but you could not fulfill your promise. What kind of person would they think you are?

A person whose words and actions are inconsistent?

Someone who is not trustworthy?

Both are possible. In short, customers are unwilling to trust someone who makes inconsistent promises.

Continue to look at the template:

Secret Script 4: Proof Feedback

Body : Display the status of gift giving

Illustration : Visualizing the Proof

What will users who did not receive the gift think when they see this script?

It will drive them to come directly to private messages to ask for it, and once again increase the number of new customers who raise their hands, right?

I have used the same way of giving gifts many times, and the type of gift given each time determines what kind of hand-raising customers are attracted.

I remember one time when I was planning a project for a friend, I also used the gift-giving method. I gave out 4 gifts, attracted 200 people to receive the gifts, and eventually converted 72 customers. The average order value of the product was as high as 7,000 yuan!

Isn’t it incredible, but it is true!

Why can't some people send anything? If you still can’t convert it, then you should look at the next template carefully…

5. Stimulate Desire

In fact, at this point in the script, your customer needs, expectations, curiosity, and trust have basically been cultivated by you, but there is only one step left before they place an order...

You need to continue to stimulate users' desires and encourage all customers who have raised their hands to send you private messages asking: I want to buy, how do you sell it?

Let the customer tell you what they want to buy. At this point, you can naturally throw out the specific time you start selling, so that customers will rush to buy at this time...

Not only that, you also have to provide more inflammatory statements. How do you write inflammatory statements?

Let's look at the template first:

Secret Script 5: Stimulate Desire

Main text : Shaping value

Picture : Display product/pre-sale payment code

I saw the pre-sale payment code here, and many classmates asked me?

Is it officially on sale now?

In fact, you can start selling directly at this stage, but...

One thing needs to be emphasized. If you announce the sales information at this moment, you should send the information to all the customers who raised their hands, and emphasize that the pre-sale quantity is limited. If you miss it, you will have to wait a long time, or you will lose something after missing it...

Remember how to use provocative phrases to increase conversion rates?

Look at the formula:

Incitement = Method + Emphasis on Value

Take the sale of this book as an example. You already know the needs of your user group, which are how to choose a good major and find good job opportunities. How do you write inspiring content around these two needs?

Next, I will refer to the formula to write out the specific incitement content:

12 sets of professional core tools (each set of tools is worth 200 yuan)

4 Essential Conditions for Determining Employment Salary (7,000 People Have Verified Their Effectiveness)

Are they all written using methods and emphasizing values?

If we add these two inflammatory contents, let’s see what the script will become?

[Pre-sale starts] We have selected 23 majors that are in line with the new changes in the era of artificial intelligence, interviewed 24 professionals with 1-5 years of experience in international education, and compiled this book, "Choosing a Major with a Foresighted Vision". In addition, it also includes:

12 sets of professional core tools (each set of tools is worth 200 yuan)

4 Essential Conditions for Determining Employment Salary (7,000 People Have Verified Their Effectiveness)

What you buy is not a book, but the wisdom we integrate for you.

Of course, the book may not include these contents. You should write inflammatory content based on the specific advantages of your product, but be sure not to make up stories and deceive customers!

You look at your WeChat wallet and see orders coming in one after another, but is that the end?

Can more people place orders?

In fact, collecting payments is the real beginning of the script, so you have to adjust your status. Let’s continue to look at the next script. How to get more people to place orders?

6. Create a best-selling

You have come here through 5 scripts, why do you say that collecting payment is just the beginning of the script?

In other words, all your preparations are for the moment of collecting payment, so when you start selling, it is more important than at any other time. If you want to keep your customers buying, you must make your customers nervous, and you have to create this tense atmosphere...

Remember what I said before, show the process to your customers?

You are doing it now!

You let them see you giving gifts, you let them see you collecting money, you let them see many people coming to buy…

Why does the atmosphere make people continue to buy more?

There are many psychological factors behind this. Let’s look at the template first, and I’ll explain the specific reasons to you later:

Secret Script 6: Create the Atmosphere

Main content : Best-selling, scarce, urgent

Illustration : Prove the above

The atmosphere you need to reflect the three core factors of best-selling, scarcity and urgency

Best-selling proves that many people buy it, and behind this is the psychological herd effect. Scarcity and urgency are meant to make customers make decisions immediately, which is why they buy now rather than tomorrow or the day after tomorrow.

Whether you limit the quantity of your product or the time you sell it, it’s a great way to create scarcity and urgency when…

Your conversion numbers will reach the peak of your entire script at that moment, and may even be wiped out.

What if they don’t sell out all at once?

You need to add a few more scripts to create the atmosphere, such as countdown...

Finally, you have to have a good beginning and a good ending!

VII. Achievements Display

You need to inform all customers who raised their hands that your product has been sold out. If they didn’t get one, it would be a pity. How would you compensate them? If they got one, you need to tell them how to use the product better.

If the customer who raises his hand is your arm, then the customer who makes a deal is your heart. So you must not only satisfy the buyer, but also ensure that the people who don’t buy are satisfied. This is also the core point of your next script to create wealth.

Secret Script 7: Results Display

Of course, this script does not meet the requirements of delivering information to people who buy or do not buy, but you can do so through private messages, and the function of the script is to have a beginning and an end, and there is something that must be sold until it is sold out.

The display of results will ultimately increase trust and lay a good foundation for your next script.

I believe that what I have written here has brought you great enlightenment and inspiration. As long as you practice it with your heart, you will definitely get unexpected results.

Of course, the 6+1 scenario in the article is just the tip of the iceberg of sales models. There are many sales models. Seed sales allow you to create your own products through seed sales without any products and earn a certain amount of money.

Internal sales are more suitable for partners who have fans but poor conversion capabilities. It can help you increase your conversion rate by more than 10-20 times, because one of my partners, Tamron, achieved the highest conversion rate of 70% through internal sales.

There are also joint offerings, corporate offerings, group offerings, leveraged offerings, WeChat group offerings, circular offerings...

Author: Wang Liuliu

Source: Wang Liuliu said (wx45147936)