A complete list of APP promotion methods in 2019, take it and don’t thank me!

This article mainly makes a comprehensive knowledge summary of APP promotion methods . Each promotion method will not be written too long here, mainly to let everyone quickly understand each promotion method.

1. App Store Listing

Apple Store, App Store, Baidu Mobile Assistant, Alibaba App Store, 360 App Store, Xiaomi Store, Huawei App Market, Samsung App Store, Lenovo Music Store, HTC Market, OPPO, Meizu Market, etc. We need to put the APP on these app stores, which is the most basic step in APP promotion . When putting your product on the shelves, if conditions permit, you can apply for app store debut. After the launch is completed, you can proceed to other promotion methods below.

2. ASO

What is ASO

ASO stands for App Store Opitimization. It means improving ranking and coverage by optimizing keywords, so that the APP can be downloaded by more users.

Key factors of ASO

App name, app keywords, app icon, app description, app pictures, user reviews, app installation volume, number of active users, active user ratio, etc.

Daily work of ASO

1. Keyword mining coverage; 2. Comments; 3. Competitor analysis; 4. Ranking; 5. Version iteration; 6. Data analysis

3. Buy Volume

What is Buy Volume

Spending money to "buy" traffic from advertising channels is called buying traffic, and traffic refers to users.

The core of buying volume

Find the right advertising channel to buy more volume with the least money.

The buying volume market is a huge market with many channels, and we need to learn how to distinguish them. The principle is to invest more in good channels and buy less or not at all in bad channels.

Pay-per-view method

CPM (Cost Per Thousand Impressions)

CPM is a type of pay-per-view advertising. The advertiser pays for each display of the advertiser's ad content. The effect of this type of advertising is not very good, but it can bring stable income to websites and blogs with a certain amount of traffic.

CPT (Cost Per Time)

CPT is a type of advertising that is charged based on time. Many domestic websites charge based on time, with payment made on a daily, weekly, or monthly basis. This advertising cooperation model is simple and the results cannot be guaranteed. Customers need to evaluate the quality of the channel themselves.

Another name for CPT is Cost Per Try, which is mainly a payment standard for mobile application channel marketing platforms, which uses trial play or trial as the payment standard. This method charges according to the user's usage time, and is also an effective marketing method to eliminate traffic brushing and activation cheating.

CPC (Cost Per Click)

CPC is a pay-per-click advertising, where you are charged based on the number of times your ad is clicked. For example, keyword advertising generally adopts this pricing model, and Baidu bidding advertising is this model.

CPA (Cost Per Action)

CPA is a type of advertising that charges based on the actual effectiveness of advertising, such as registration, adding to shopping carts, transactions, etc.

CPS (Cost Per Sales)

CPS is a type of advertising that calculates advertising fees based on the actual number of products sold. This type of advertising is more suitable for shopping, shopping guides, games, etc., and requires accurate traffic to bring about conversions.

CPL (Cost per lead)

In fact, it is an advertising model that charges by collecting a list of potential users, and charges are based on the number of customers who click on the advertisements to guide users to the service provider's designated web page. This is a common advertising model in which payment is made each time a user successfully registers through a specific link.

4. Exchange

To put it simply, the exchange of volume means that you sell radishes and I sell cabbages. Now you help me sell cabbages and I help you sell radishes. You can exchange traffic through application markets or other apps, and find appropriate resources to exchange traffic based on your own development stage. In APP promotion, exchanging traffic is a relatively affordable and effective promotion method, because the benefit of this method is obvious - saving money.

There are many forms of exchanging traffic, such as: content cooperation, opening screen, pop-up windows, focus pictures, and in-app recommendations.

5. APP promotion

APP promotion is an offline promotion behavior. You don't have to stick to a fixed model. As long as it can effectively bring in users, it is a good way of ground promotion. In addition to letting employees do ground promotion, you can also find part-time promoters, third-party ground promotion companies, and cooperate with some offline stores and institutions.

Before the ground promotion activities begin, we should first plan the ground promotion plan and prepare all the hardware and software facilities, such as the APP introduction manual, roll-up banner, QR code download page, etc. At the same time, we must do a good job of data statistics.

The number of users needs to have a statistical data.

6. APP invitation

APP sharing invitation is a common and practical promotion method. Even if you don’t make invitations with prizes, you still need to provide a sharing invitation page to facilitate users to spread the word. Rewarded invitations can motivate users to become promoters of the APP, thereby achieving rolling user development.

How to implement the reward invitation

The first method: manually fill in the invitation code

The invitation relationship is bound by the new user manually filling in the invitation code of the inviter.

The second method: installation without filling in invitation code

The invitation relationship can be bound by not filling in the invitation code (the invitation relationship can be bound through openinstall).

Invitation rewards: points, coupons, red envelopes, gifts, medals

7. Points Wall

What is Offer Wall?

Points wall, everyone should be more familiar with the wall covered with various small advertisements, and the "wall" here is a form of online advertising, which refers to a page within the application used to display points tasks, such as downloading and installation, registration, filling out forms and other tasks. Users can get points after completing the specified tasks.

The value of offer wall

1. ASO: By using a points wall to encourage users to download and install the APP by searching for keywords, the ranking of keyword search results can be improved.

2. Ranking: As the number of downloads of the APP increases, its ranking in the list will increase.

Billing method

The offer wall is charged based on CPA (Cost Per Action). As long as users complete the offer wall tasks (download and install recommended high-quality applications, register, fill out forms, etc.), developers can get a share of the profits.

8. Participate in activities

There are many industry conferences in the Internet world. If you have the conditions, you can host the conference yourself, or you can cooperate with the organizer to carry out keynote speeches, booth publicity and other promotional methods. What to do if there is no cooperation? Then take your business card and go out to learn relevant industry knowledge, meet more people, understand more channel resources, and look for cooperation opportunities.

IX. Cross-industry cooperation

Cross-industry cooperation refers to cooperation between different industries. Such cooperation is relatively easier to negotiate because there is no direct competition and everyone is more likely to be honest with each other. Although they are in different industries, our user groups often overlap greatly, so both parties can cooperate and share user resources. The specific plan is not limited in form and can be fully explored in actual circumstances.

10. Social Promotion

Social marketing is a brand promotion method that uses SNS website platforms to conduct advertising, promotion, and public relations.

SNS stands for Social Network Service: translated into Chinese as social network service or socialized network service, and literally translated as social network service.

Social networks have a natural advantage in communication, and we must learn to make good use of this advantage to carry out promotional work. For example, we can embed brand content into text, pictures, and videos, and spread it on major social platforms.

11. New Media Promotion

1. Content planning: Analyze user preferences and provide creative content to impress users.

2. Brand-based promotion:

Encyclopedia: Create brand entries in Baidu Encyclopedia, and other encyclopedias can also be created at the same time;

Q&A: Create Q&A on Baidu Knows, Soso Q&A, Sina iAsk, Baidu Experience, etc.

Vertical communities: Create relevant brand promotion content on social networks such as Zhihu, Douban, and Weibo.

3. Forum and post bar promotion: Find relevant industry forums, pay attention to sensitive words when posting, and conduct regular maintenance after posting to promptly respond to questions raised by users.

4. Weibo promotion: Try to stick to original content and catch the latest hot spots in a timely manner. When talking about the product, don’t be too blunt. It’s best to present it to users in a storytelling way.

5. WeChat promotion: Promote on WeChat official accounts, for example, find official accounts similar to your APP. User traffic will increase naturally and the conversion rate will be higher.

6. PR communication: A teacher once said: "If there is only $1 left for marketing, it should be spent on PR." A good brand story can bring a lot of traffic to the APP. We must make good use of existing media platforms, such as official accounts, Weibo, 36kr, major portals, etc. to spread good stories about the product, thereby guiding the market voice in a positive direction.

12. Data Analysis

importance

Data analysis is the cornerstone of promotion operations. We must learn to find problems in the data and improve promotion plans and perfect products through data analysis.

Dimensions

APP user source data analysis, APP user behavior data analysis, APP user retention rate analysis.

Author: Douli_3d4e

Source: Jianshu