Master these 4 creative optimization techniques for information flow ads to increase click-through rate by over 30%!

Therefore, in response to the pain points of many optimizers and marketers , today, Meishujun will talk about "how to optimize the creativity of information flow advertising" from the four dimensions of channels , crowds, scenarios and styles...

Social information flow channels , such as WeChat , Weibo, Momo , etc. On the one hand, the advertising creativity of such social platforms should conform to people's habits of obtaining information and be coordinated with the main content; on the other hand, it should be easier to help individuals create an exclusive social identity in order to arouse their interest and emotional resonance, and stimulate forwarding and sharing.

Video/ short video information flow channels , such as iQiyi , Youku, Douyin , Kuaishou , etc. Generally, users browse such platforms for entertainment, so the creativity must first be made into an advertising format that is consistent with the main body of the platform (video or short video format); secondly, the creative content (pictures, music, etc.) must be interesting and fun to attract audience clicks.

Other vertical information flow channels , such as Mayu , Dayima , Autohome , etc. This type of information flow platform has prominent vertical attributes and fixed content (such as cars ), and users use it to obtain useful information. Therefore, the creativity should try to be consistent with the main tone of the media, the demands of the crowd, etc., so as to make the advertising more tolerable and even make users accept it with pleasure.

In summary, before creating or optimizing information flow advertising creatives , optimizers and marketers must first clearly know which channel your information flow advertising will be placed on, and what the category, main tone, interface style, etc. of this channel are; and produce more native content that is perfectly integrated with the channel. In this way, we can improve advertising favorability and click-through rate without destroying the user experience !

For the text + multiple pictures display style, it is recommended to display pictures of different products (such as e-commerce promotion ) or different scenes (such as game promotion) separately to increase selling points and attractions. At the same time, the layout of all pictures should be coordinated, the color matching should be reasonable, and the overall integrity should be strong.

Text + video presentation style. For this style, the text should not be too long and should highlight the key points; the video should be interesting and eye-catching, making users want to click and watch.

The world is so busy that no one will waste even one second on your advertisement. Therefore, it is crucial to produce creative ideas that best suit his/her taste and attract his/her attention within a limited time!

If you don’t know how to create and optimize your information flow creative , you might as well determine these four questions first: