Vocational education industry promotion methods and delivery platforms

With the increase of competitive pressure, education has gradually emphasized the deep integration with the industry. It can be said that the vocational education industry has become an important part of my country's education cause, because the vocational education industry can enable young people who lack work experience to integrate into the industry more quickly through training and work more easily. You know, there is always a threshold between theory and practice. No matter how high your theoretical knowledge is, if you want to gain real working ability, you still need to slowly explore and understand it in the workplace. Therefore, more and more vocational education industries are developing rapidly.

However, in order to stand out in the highly competitive Internet environment, how does the vocational education industry need to promote itself, and what are some good promotion platforms? Just take a look below and you will find out.

1. How to promote the vocational education industry?

There are many ways to promote the vocational education industry, such as using search engine promotion, search bidding promotion, information flow promotion, etc. All of them are possible. The key lies in how advertisers choose.

1. Search engine promotion

Search engine promotion, or SEO, is the process of optimizing keywords in the vocational education industry to rank high, gain attention and clicks from friends, and achieve conversions. Therefore, it is necessary to optimize the website layout, optimize the article content, and provide high-quality internal and external links as support to achieve better promotion results.

2. Search bidding promotion

Search engine marketing, or SEM, is a method of promoting vocational education websites to a certain location through bidding. This method is relatively expensive, but it still requires continuous optimization of website content to achieve better promotion results.

3. Information flow promotion

Information flow promotion can be accurately delivered in a variety of forms, such as pictures, texts, videos, etc., by mining and analyzing users' behavioral characteristics. It is also closer to original advertising and easier for users to accept.

2. What are some good promotion platforms?

In order to achieve better promotion effects in the vocational education industry, it is crucial to use a powerful promotion platform. For example, vertical platforms are more popular than other platforms, and iReader is one of the best platforms. Let’s take a look at its advantages below:

1. Has hundreds of millions of users

The iReader platform has more than 700 million registered users and 20 million daily active users. It is a huge traffic platform and is very suitable for the promotion of the vocational education industry. You know, if a platform does not have enough traffic to support it, then what awaits it is gradual elimination.

2. Accurate promotion is possible

Vocational education not only covers traditional college and technical secondary education, but also covers undergraduate education, skills education, academic education, etc., so it faces a variety of consumer groups.

3. Potential consumer groups

If a platform only has traffic but cannot achieve conversions, it will gradually be eliminated. The iReader platform not only has hundreds of millions of users, but most of them have an income of more than 5,000 yuan and have potential consumption capacity, so they can achieve better conversions.

In addition, Toutiao, Douyin, and Baidu also have great advantages and are very suitable for promoting vocational education :

Toutiao: It has more than 700 million users, with at least 175 million users per month and at least 78 million users per day. Each person opens it an average of 9 times a day, and each person uses it for an average of 76 minutes a day. It is a platform with a high opening frequency, and promoting vocational education can gain huge exposure.

Douyin: It has hundreds of millions of users, most of whom are born in the 1990s. Faced with a fiercely competitive workplace, they need more vocational education.

Baidu: Baidu has more than hundreds of millions of users, and countless users are active on the platform every day. Therefore, as long as effective methods are used to promote vocational education on Baidu, good exposure will definitely be achieved.

To sum up, the above content is about the advantages of promotion on each platform. How can the effect be bad if you promote on these advantageous platforms?

Author: Guangzhou Xingya

Source: Zhihu