How to take advantage of the Qixi Festival and what are the directions?

Chinese Valentine's Day is coming, how do we celebrate it in China?

To be honest, everyone celebrates holidays differently, and each brand has its own set of marketing tactics.

As usual, let’s first sort out the points that can be spread during the Qixi Festival!

1. Speaking of the Chinese Valentine's Day, people's first reaction is the meeting of the Cowherd and the Weaver Girl on the Magpie Bridge, and they equate the Chinese Valentine's Day with the Chinese Valentine's Day.

In fact, the legend of the Cowherd and the Weaver Girl originated from people's awe and worship of the stars, which was then transformed into a festival symbolizing love.

Key points: Chinese Valentine's Day, the Cowherd and the Weaver Girl, meeting on the Magpie Bridge, and the starry sky.

2. Chinese Valentine's Day is also a festival about love, romance, flowers, chocolates and greeting cards. Men and women give each other gifts on this day to express their love or friendship.

Key points: gifts, confessions, blessings.

3. Qixi Festival can also be used to spread all things about the relationship between men and women.

For example, sex, love, rules of getting along, etc. Key points: Insight into users and contextualization.

Based on the above key points (if you have other ideas, please leave a message in the comment section), you can find intersections that can be combined with the brand.

Below, the editor lists several ways to leverage the momentum for your reference.

Part 1: Interactive

1. Interaction H5a.

Simple and rough type: Today's users are more pragmatic. If your content can’t even impress yourself, I advise you to be rough and go straight to the promotion. This Tmall H5 does not have any complicated process or plot. Just by clicking on it, you can intuitively get the theme it wants to express: issuing brand coupons. The moment you open H5, you can achieve the most effective communication and handover with users.

b. The magical brainwashing type. This H5 of Douyin is the type that is really good at picking up girls. Check out the brand’s large-scale confession scene: the magical painting style and brainwashing divine song, you will definitely get the incredible confession skills after watching it.

c. Heartwarming story type: This type is more difficult, but if you want to make your creativity come out, you must first impress yourself. Only when you are excited inside can you get excited outside! Think about the most touching moments between lovers , think about the regretful moments of classic CPs... It can achieve emotional resonance and have novel ideas, which will definitely touch the hearts of users.

Others: H5 extensions of ancient classic CP stories, H5 reports on sex life data , H5 on the amount of male users' spending across the country on Chinese Valentine's Day, and national condom sales rankings...

2. Interactive activities a. Collection type: Insight into users: What moment do you think is the most charming about them? (Combing your hair, cooking for you...) Hot topic: If you were the director of "Story of Yanxi Palace", who would you make the couple? (Fu Heng and Ying Luo, Ying Luo and the Queen...)

b. Promotional category: discounts for couples...c. Cross-border category: cross-border communication of brands in the ecosystem. HEYTEA x Durex | Qixi special cup set:

Maimai x Okamoto | Save your "no sex life":

Part 2: The main form of topic dissemination is posters, and some wealthy brands can make videos. Mainly divided into the following categories: a. Warm story type @ Baidu Waimai

@Jingdong Fresh

b. Brand confession type @ Ctrip.com

@Mengniu yogurt

c. Brand crossover

@Meituan , let’s spend Chinese Valentine’s Day together. Meituan has everything.

@Laiyifen100litiaoyi

d. Brand support type

@Mengniu teaches you how to confess to your beloved

e. Data type @Meiyou What warm things did your boyfriend do for you?

f. Promotional @ McDonald's

@Shenzhou Special Car