520 Valentine's Day topic marketing!

Long time no see, everyone. In this episode of 5 Minutes to Learn Topic Marketing, we will talk to you about how to do topic marketing on 520. We will deconstruct it from three aspects.

• Topic copywriting
• Socialization of products
• Experience Marketing Activities

1. Confession, love

Related words include: sweet talk, like, promise, and getting a marriage certificate.

The topic copy can be said as follows:

• The road close to your heart is the most reliable road
• "I've eaten all over the world, but I still can't resist your beauty"
• "If I Can't Get Rid of You, I'll Take You with Me"
• What you want is a house, what I want to give you is a home
• "When I think about how I liked you yesterday, I feel jealous today"
• Before you, I had no worries
• "It's not that easy to confess, every 0 has his own temper" (this is a line of lyrics)
• "What you dare not express with your mouth, will be revealed in your eyes" (Some people are shy, but their eyes will betray you)

In this direction, our social products are also easier to implement. There will definitely be a lot of people going to get their marriage certificates on 520th. Merchants can produce commemorative 520 hot-stamped red books for 2020. We have 35 types from the 3rd to the 40th wedding anniversary. Scan the QR code to receive them. Limited gifts.

There is also a popular social experience activity.

We can place a whole row of fire extinguishers in our offline stores, including shopping malls or the lobby of restaurants and cafes.

Just like a fire drill, there are words like this on each fire extinguisher: 520, love is like fire, hot and spicy. The more the better. Young people will take photos with the fire extinguisher, and it will be easy for them to spread the information secondaryally.

Similarly, we can launch the "520 Kiss" H5 interactive game online, customize exclusive lip prints for ourselves and the people we like, and then make an appointment for 3D printing.

Brands can also flirt with each other. Durex has already demonstrated this to us. Its one-time confession to various brands has become a classic social marketing case. We can expand the topic within our industry, we can confess to our competitors, confess to our friendly brands.

In addition, we have a small activity where we can give exclusive souvenirs to customers who have 520 on their marriage certificates.

2. Single, break up

Related words include: loneliness, heartbreak, loving oneself, and inability to love.

Topic copy:

• The distance between you and me is just right for drinking here
• I'm not single, I just lost a dog
• "The call records are all about the delivery guy"
• "Life is not just about the present, but also about the invitations from your ex."
• "I don't know if you brought an umbrella on a rainy day. If not, I hope it will rain knives today."
• "I'm going to get my driver's license today, so you better be careful when crossing the road next time."

The last two sentences are harsher, they are about breaking up with the florist.

Social products can help our marketing activities. We can have postcards like "Ex's Ticket" and send them to our ex, who can scan the QR code to receive them themselves.

You can also fill out the "Bill to Ex" online on H5: When did I do your laundry? When did I pick up the express for you? When did I ever buy you facial cleanser or beer? When did I accompany you to where, etc.... send it to the other party.

At the same time, you can also collect what you want to say to your ex through H5 "To the Ex" online, similar to a museum of broken relationships, and post it on the wall or the ground as an exhibition board. Some text props signs, peripheral product operations, small gifts, etc., just like a breakup flower shop, only open for one or three days.

3. Home, companionship

Associated words include: gratitude, warmth, and taking care of housework.

The topic copywriting includes:

• "Love is Everyday, It's Extraordinary"
• The warmth you give me surpasses all my love
• 《I only want to do 4 things with you every day, three meals a day》
• "What's sweeter than 520 is, come home with me" (this one is more touching)
• "I can't put down my phone because I can't put down you"
• "Leaves Return to Roots, I Return to You"
• "Giving her a home is better than thousands of 520s"
• "I hope one day I'm cooking and you're messing around"

Related activities can be uploading photos of our parents and generating wedding photos to celebrate for them. Their love is also very beautiful.

4. Be brave and break through

Related words include: together, conflict of ideas, and elopement.

The text can be:

• Age Difference Does Not Equal Love Difference
• Who says love means being together forever? I want to be together now
• I don't want a world for two, I want the whole world
• "The 520 routines that cannot defeat the post-90s generation are all doomed" (this one is more cruel)
• "Those who can boldly express their feelings may not necessarily be true love, in fact, true love is always cautious" (I think this one is more detailed, insightful, and more realistic)

5. Three-line poem

Related words include: secret love, confession, regret, willingness, and miss.

The text can be:

• "A person will meet 29 million people in his life, but the probability of two people falling in love is only 0.000049. Meeting you has used up all my energy."
• "You just crossed the zebra crossing with me, but in a flash I even thought of a name for the child" (this is exaggerated, full of plot)
• There are two kinds of sin in the world, one is when you laugh, the other is when you don’t laugh
• Guess where my heart is, on the left, wrong, on your side

For related experiential marketing, we can organize an interactive activity of three-line love poem "Confessing for You" through H5 or offline, and everyone can leave their address; choose a three-line love poem, and we will send it to the person you have a crush on or like. For example: "If you don't confess your love to her, she will move away", "If you don't confess your love to her, he will graduate", "If you don't confess your love to her, he will change jobs".

6. Say the opposite, say harsh words

Related words include: people like you, it's hard for you.

For example, the text is as follows:

• "There's nothing to talk about with you except love"
• "Wait a minute, the sky will turn cold on 520, and it will rain again in many people's world" (because the confession failed that day, I was depressed, and the sky was suddenly covered with dark clouds)
• "It's really hard for you. In order to like me, you grow up to be the way I like."
• "I'll give you a small fan, so you can know the temperature by yourself from now on"
• "I thought you would be happy after breaking up, but I didn't expect that I would be happier"
• "The highlight of your life is actually being with me. Don't be sad for the rest of your life."
• "There will be thunder and lightning on 520, because there are too many people swearing" (the cruelest line)

For example, for the experiential activity "Rainy Day on 520", we can place many umbrellas in the middle hall of our own offline shopping malls, restaurants, or cafes, with labels saying "520, if the confession fails, it will rain heavily in my heart."

If the quality is good and everything is laid out, it will be very touching, because on 520 some people will be happy, but there will also be many people who will be unhappy.

7. Let go and love yourself

Related words include: no confession, let go of love, Buddhist girl, Girlfriends' Day.

The text can be:

• "The Most Cruel Revenge Is to Act As If Nothing Happened"
• "If you like someone, confess. If you don't like someone, block them"
• "I'm single, but that doesn't mean I'm always available" (This is the slogan of 7-ELEVEN)

Socialized products: To target singles, we can have hotpot, K-bars, cinemas, alcohol, a single-person travel itinerary, and a small property for one person; however, don’t put a big doll opposite a single person’s hotpot table like Haidilao did.

Some netizens have expressed that they feel it is very awkward. They are already in a bad mood eating hotpot alone, and then putting a doll opposite them tells everyone clearly that they are alone.

In addition, if you don’t have friends of the opposite sex, you may have best friends or brothers. We can organize some offline experience activities such as girlfriends gatherings and brothers’ parties. For friends of the same sex, this day is an excuse for them to have lively gatherings and celebrate a festival, right?

8. Numbers focus on: 520, 521, 522, 525, 527, 51

The title of the article can be:

• 《525 I love myself, but I have no one to confess to》
• "522, I love love, stuttering, excited"
• "520000, how many times are you going to confess your love?" 》
• "You all have dated for 520, why am I still working at home for 51?"
• "I just realized that the most useful number in the world is 0, otherwise who would go with you 52?"
• "Two fools 250, confessed their love to each other 520, and then stuck together 502"
• "527, forget about it, I love to eat"
• 《I sent her 520, and she replied 110/120》

Among the social products, "Give the Ex 250, 251": make spicy noodles, drinks, and biscuits for the ex, and eat them all if you are unhappy.

9. Life; Encounter; World

Related words include: fate, chance encounter/affair, pick-up, and zodiac sign.

The text can be:

• "If I confess on Valentine's Day, I'm afraid she won't listen. If I confess on April Fool's Day, I'm afraid she won't believe. If I confess on Qingming Festival, I'm afraid she won't dare to respond."
• Meeting you is the greatest luck in my life
• "I said I love you, and you smiled, that's love; you were confused, that's youth"
• Send me a location, I'm looking for my heart

We can do an activity like "Meet Shanghai on 520" and prepare wooden boards in the lobby or corridor with national and international key cities on them, and each city has a long nail; two people who confess their love on 520 can tie Shanghai and their hometown respectively with the colored thread next to them, and take a photo together. There are only 520 threads (with a message strip next to it).

For example, I am from Urumqi, you are from Guangzhou, and we are in Shanghai; you are from London, I am from Urumqi, and we are in Shanghai; you are from Xi'an, I am from Beijing, and we are in Shanghai.

10. Epidemic, masks

Associated words are: distance, safety, isolation.

The text can be:

• You Protect the World, I Protect You
• 《During the epidemic, you need to keep your distance from the world》
• "I have a green code, according to the regulations, there is no distance between you and me"
• "If you ask me what my biggest wish is in 2020, I want to be the mask you wear"
• "When I met you, my code could no longer be scanned in green" (because my heartbeat accelerated and I had a fever)

Some social products can be made here. The "520 Love Confession Mask" buy-one-get-one-free event is definitely the simplest social product, because personalized masks are already on sale.

We can also create an installation art for the confession day called "The World's/Nation's Largest Mask Flower". In the commercial indoor lobby, we can use masks (consider recycling and disinfected masks) to form a 5-meter-high mask flower. Copywriting: "Besides the mask, I am also the one who keeps you safe every day."

11. Date, baby

Related words include: date, blind date, how to spend, wait, bestie.

The text can be:

• Someone asked me how I would spend Valentine's Day this year. I said: let it go, feel sad, laugh it off, muddle through, make amends, reflect on my mistakes behind closed doors.
• "Do you know what kind of quilt you should cover yourself with in summer? Air conditioning quilt? Wrong, it’s my baby.”
• What is it like to have a boyfriend? I can’t even open a bottle of mineral water.
• My favorite drink is to take care of you

12. Story, we

Related words include: those years, later, the way you looked, and missed a lifetime.

Many of us deconstruct the confessions of 520 from song lyrics, movies, TV dramas, and some famous quotes and poems.

• "Later, everything was there, except us"
• "We promised to be together for life, but ended up making things difficult for each other"
• Love is the present tense + present continuous tense + future continuous tense
• Fortunately, my thoughts are silent, but I am afraid that they will deafen you.
• How long will it take before I can stay by your side until the day comes when the weather clears up? -"sunny"
• Meeting you in this moment of my life has used up all my luck. —Eason Chan
• Believe that loving for one day is worth eternity, and time is frozen at this moment. —Jiangnan
• I wish to win the heart of one person and be with him till we are old. —Zhuo Wenjun, "Song of White Hair"
• It's a lifetime. One year, one month, one day or one hour less would not be considered a lifetime. —Farewell My Concubine
• I will support you. —The King of Comedy
• I love you not because of who you are, but because of who I am when I am with you. — Edward Scissorhands
• I cannot participate in your past, but I will accompany you to the end in your future. —Yu Qiuyu
• When I think of you, a smile breaks out on my ugly face. —Wang Xiaobo
• I have walked across countless bridges, seen countless clouds, and drunk countless types of wine, but I have only loved one person at the best age. —Shen Congwen
• Every time I think of you, a grain of sand falls from the sky, and the Sahara is formed.
• Every time I think of you, a drop of water falls from the sky and forms the Pacific Ocean. — Sanmao
• I will use the most beautiful picture frame to capture what you will look like in twenty years. —Yao Thirteen

13. Holidays, very busy

Related words include: work overtime, ask for leave, excuse, and forget.

The text can be:

• "I think you must be very busy, so just read the first three words."
• "Leave, epidemic prevention leave, menstrual leave, mask leave, fear of burning leave"
• The keyboard on my desk is very familiar with your name
• "Can you help me check my phone? I have a problem. Your number is not in it."
• "Is your boyfriend afraid that you will be short of oxygen, so he sends you air every holiday?"
• "520 Secret: If you set the courier's phone number to "Dear", you will be happy many times a week"

Finally, I would like to share with you a small business that you see a lot on the Internet. If you transfer 600 to me, I will send you a red envelope of 520. If you transfer 6000, I will send you a red envelope of 5200, making you very proud in your circle of friends.

We can learn from our mini program mall, where consumers can get a shopping red envelope of 520 yuan for paying 200 yuan, and a house purchase red envelope of 5,200 yuan for paying 2,000 yuan. Wouldn't this also make him look good in the circle of friends?

In a word, "Love words are learned, but my love for you is real." Remember to confess your love to your customers or the person you love on 520 and add this sentence.

This issue’s topic marketing about 520 will be explained here. You can leave a message in the comment section and tell us whether you have decided to remain single on 520, or are you ready to confess your love?

Author: Creative Call

Source: Creative Calls