How does the catering industry make money from short videos?

I recently saw a video where a small noodle shop sold 1,500 bowls of noodles every day and had a constant stream of customers.

As a catering account, others are making a lot of money through short video platforms, but the videos we worked so hard to shoot are still promoted by old customers who added us as friends and got cash back for takeout, and they did not attract new customers.

What should the catering industry do if it wants to make money on short video platforms?

Today, I will take you to disassemble several catering industry accounts and analyze how the catering industry can make a name for itself on short video platforms!

If you want to build a good account, you must have exciting and interesting video content to attract customers.

In this fragmented era, if you fail to attract users, it will be difficult to get them to finish watching your video, let alone consume it.

1. Food Photography

When doing catering, you must let users see what the food itself looks like, and rely on delicious food to attract customers.

For example, take a video of the food alone so that users can see the food clearly.

Of course, in addition to looking appetizing, users care more about how it tastes and whether it is worth tasting. Then we can interview the customers with their permission and ask for their comments.

The photography of this type of food can not only attract users with delicious food, but also gain their trust.

2. Daily life of employees

The employees’ daily work content, such as the food preparation process, preparations for opening the store, cleaning the store, etc.

Too many unscrupulous workshops by unscrupulous merchants will inevitably cause users to feel resentful, and the appearance of such videos will make users feel good about the stores and increase their trust.

Moreover, due to curiosity, people will also be interested in the production process and preparation work.

3. Melodrama

Stores can also shoot some situational dramas to promote their stores, making it easier for the stores to "go viral" and become "Internet celebrity stores."

A hot pot restaurant shoots mainly funny sitcoms

Many people are resistant to a store’s self-promotion, but they are not so resistant to sitcoms. As long as users don't resist, we will have more opportunities to promote.

A hot pot chicken mainly shoots positive energy sitcoms

Note: No matter how exciting the video is, don’t forget to promote the food and the store itself. Our goal is to attract more users to the store, not to make someone an Internet celebrity.

Now that we understand how video content is shot, we come to the issue that we care about most - how to monetize it.

1. Offline monetization

Foodies want to see delicacies from all over the world, but due to their studies (work), they really don’t have time to come to our store to taste them.

so! Ultimately, our catering industry still needs to play the same game in the same city and divert traffic to offline stores.

We need to carry out Blue V certification, which can not only ensure that the account can be accurately found, but also display the store location and official phone number on the homepage. At the same time, we can leave our WeChat ID in the introduction at the center of the homepage to attract traffic.

The most common sentence in the introduction of a restaurant account is: " Fans can enjoy discounts when they consume in the store ." We can also use this method to attract users' attention or to consume in the store.

We need to connect various platforms and guide private domain users to add accounts on short video platforms, increase fans and improve exposure. Guide fans of the short video platform to the private domain, increase user stickiness, and let fans know about store dynamics at all times.

2. Online monetization

Online monetization mainly involves the sale of goods.

Put the mailable food sold in our store in the product display window for sale, and put the product link in the video to guide fans to buy it. Personal accounts can also be monetized in this way.

In addition to product display windows , you can also conduct live broadcasts for sales.

Note:

It is necessary to open the same city promotion so that more users who are close to the store can see it, thereby attracting users to shop in the store.

Each video must have a location added to it. If you see a video in the recommendation list, you may mistakenly think it is from another store and give up trying it out. Or you may just be a little tempted and not bother to look at where it is and give up trying it out.

Knowing that the store is very close to you, a slight impulse is likely to turn into action.

Author: Short Video Operation Diary

Source: Short Video Operation Diary (gh_a49c091205cb)