How to sell “range hood” through Baidu bidding? Find a bidding hosting company!

The range hood is a large home appliance that focuses on both online and offline sales . E-commerce platforms, offline channels, and Baidu bidding promotion have become the main ways to acquire customers. Some of the leading brand range hood manufacturers will have dedicated online e-commerce operations and offline channel promotions. Many consumers go directly to e-commerce platforms or stores to buy range hoods based on the brand. This is very unfavorable for some small and medium-sized range hood brands, which do not have sufficient popularity and weak marketing through offline dealer channels. Baidu's bidding promotion makes good use of the information gap and can accurately acquire range hood customers and sell range hoods well.

Compared with traditional enterprises, establishing an independent online bidding promotion team will undoubtedly increase a large part of the labor cost. More importantly, for paid promotions such as Baidu bidding, it is still a very expensive promotion method. If you encounter unprofessional personnel and teams, you will take many detours. So today we are sharing a case of a boss who is engaged in the promotion of range hood brands. He chose Baidu bidding promotion hosting and operation and achieved a sales of over 5 million in 3 months. Let's see how range hood companies can do Baidu bidding promotion well.

How to sell “range hood” through Baidu bidding? Find a bidding hosting company!

1. Why do you need Baidu bidding hosting?

As an expert who has been engaged in the environmental protection industry for many years, Mr. Chen came into contact with industrial waste gas and the catering industry in the first few years of his work. He witnessed the serious pollution caused by the emission of oil fume. He resolutely chose to start a business to develop and produce oil fume purifiers. Through years of unremitting efforts, he successfully created his own brand of oil fume purification products.

How to promote his products became a headache for him, because he made TV commercials and distributed flyers within 2 months, but received very few orders. Later, on the recommendation of an old friend in the same industry, I did Baidu promotion. The results in the first two months were not satisfactory. I even spent 20,000 yuan to build a new official website, but the effect was not significantly improved.

How to sell “range hood” through Baidu bidding? Find a bidding hosting company!

When he was in distress, Mr. Chen found us through Baidu search and talked to us about his needs and promotion expectations. So we spent a whole day preparing a detailed account diagnosis report for him. Mr. Chen is a decisive person and immediately signed a 3-month Baidu bidding agency operation cooperation. Of course, we did not disappoint Mr. Chen and achieved satisfactory results.

Take a look at the following comparison of our optimization before and after:

2. How to optimize Baidu bidding promotion to make money?

So, how did we help Mr. Chen achieve the effect?

1. Rationalizing account structure is the first step to successful customer acquisition

When we initially diagnosed the account, we found that Mr. Chen was selling all-in-one fume purifiers, but the original keywords of the account were mostly parts words, which was the biggest reason for the unsatisfactory consultation. So we overturned the old plan and built a new architecture:

2. Creative selling point planning to highlight brand identity

According to demand analysis, since range hoods are high-priced products, brand influences consumers’ decisions to a certain extent. By creatively adding brand words, we can deepen users’ understanding and improve the brand word’s ability to attract traffic. The creative copy that Mr. Chen had previously set was little different from that of his peers and had a low click-through rate, but after adding brand words, the creative click-through rate increased significantly.

3. Communication tool optimization + online customer service training

In the early days of Mr. Chen's company, there was no dedicated person to receive online consultations. One person was responsible for receiving online and telephone consultations. Sometimes he was so busy that he had no time to receive online consultations. In response to this situation, we optimized the business bridge style and added a phone number to the automatic answering system to remind netizens that they can call for consultation at any time to avoid customer loss.

In addition, it was suggested that Mr. Chen arrange for a dedicated customer service representative to handle online consultations. Before customer service staff took up their posts, we provided them with professional training, teaching them how to start a conversation, how to answer customer questions, how to ask for contact information, etc.

How to sell “range hood” through Baidu bidding? Find a bidding hosting company!

After three months of meticulous optimization, regular weekly communication to adjust the direction, and monthly summarization and review, the results of the optimization are clearly visible: the consulting cost before hosting was 121 yuan, and the consulting cost after optimization was 57 yuan; the number of consultations was 46 per month, and by the third month there were 114 consultations, doubling the effect. Mr. Chen looked at the increasing orders (about 5 million) and was very satisfied with our hosting services. He signed an annual cooperation agreement.