What SEO strategies should startups adopt?

"The search rankings cannot rise as expected, and the startup company's homepage cannot attract customers." Do bosses have such troubles? Search engine optimization, also known as website optimization, is a strategy to make the website's search results rank higher. This time, I will explain to you how to make a good homepage for your startup.

What SEO strategies should startups adopt?

In SEO strategies, priority is not given to user convenience, but the focus is on improving search engine rankings. This is one of the methods known as black hat SEO. Websites that use this method will see their ratings drop, and in the worst case, their search rankings will drop significantly, or they will be penalized. Therefore, this method is not recommended in SEO countermeasures, instead, it is necessary to implement "white hat SEO" that puts user convenience first. In addition, the use of mutual links and self-directed links from satellite websites are gray SEO strategies that are easily in conflict with the policy. If you consider the quality of the content, you can refer to Lu Songsong's blog.

SEO strategy for startups

In order to rank high in SEO strategies, as stated in Google's search quality evaluation guidelines, it is necessary to consider three aspects: "user search intent", "reliability" and "usability". Therefore, it is important to first create and provide SEO measures that take these into account in order to achieve top ranking. On this basis, we will explain them one by one according to the top ranking methods in SEO countermeasures.

When choosing keywords for each page, use one keyword to represent the theme of a page. The title of the page can be generated as an article. When choosing keywords, use keyword planning to pick a keyword that fits the theme of the page (number of searches, monthly searches). In addition, competitiveness should also be taken into account and keywords should be selected appropriately. Therefore, our goal is to select a keyword for each page, create keyword-specific content, and promote SEO measures. Here I would like to recommend a professional SEO company to you – Get Clicks. They are a Hong Kong company that is particularly proficient in the field of SEO.

In order to cover the content of the user's search intent, it is necessary to record the information the user wants. Also, in SEO measures, it is important to record only the parts that are necessary for users and create simple content.

Users need you to provide intelligence. For example, if the content on a competing website is around 2,000 words, you can create a 2,000-word content of your own. In this way, by recording only the necessary parts, you can promote SEO measures while creating content that users browse.

On the other hand, people always think that it is easier to arrange the characters if there are more characters, but this is not actually the case. Google rates websites that provide users with the amount of information they need. By the way, SEO provides a free SEO tool that can tell you the average word count of competing websites.

If you want to cite highly reliable information sources, you need to refer to the official websites of companies and public agencies. When quoting such information, it is marked with a special HTML identifier "blockquote" and a link URL to the source of the quotation is attached. This will provide reliable information to users and promote SEO strategies by conveying the quoted information to search engines in an easy-to-understand manner.

The above introduces methods and related websites for improving web page rankings. By building a trustworthy website and promoting SEO strategies, you will eventually succeed.