Alibaba App Marketing Brand Cooperation Application Process!

1. Introduction to brand cooperation

Different from privileged activities, brand cooperation is led by PP Assistant’s powerful marketing team, focusing on brand planning and exposure. Taking the topics widely discussed by netizens such as society, life, holidays, etc. as the starting point, we deeply cooperate with the cooperating CP to carry out creative theme planning, cleverly use H5, event marketing, video, comics and other rich and creative interactive and display forms, and use the rich and powerful promotion resources inside and outside the Alibaba Group to bring huge brand exposure and reputation to high-quality developers, while driving application downloads.

II. Relevant Time

1. Application period

The official WeChat and system email notifications shall prevail. The general recruitment period is 5-7 days.

2. Activity time

The official WeChat and system email notifications shall prevail.

3. Results Announcement

Generally, within 1-2 days after the event application ends, developers whose applications are approved will receive an email indicating the application is approved. The email will guide the subsequent process steps. For those who do not receive an email notification, it is assumed that their application is rejected .

III. Application Method

Apply via email. The application format and content shall be subject to the official WeChat and system email notification.

Advertising promotion process

1. Register an account on the Inovance advertising platform and initiate a promotion application

To place advertisements and promote them, you must first register an advertiser account on the Huichuan Advertising Platform and initiate an advertising promotion application on the advertising platform.

Huichuan Advertising Platform adopts an agency system. After completing the registration of the advertising platform account, you need to contact any of the following agents for consultation and review of the advertising plan. If you do not connect with the agent, you will not be able to place ads:

For details, please contact Qinggua Media.

2. Register or log in to Alibaba App Distribution Open Platform

3. Submit advertising applications on the open platform

1. iOS app submission

If you want to place ads for iOS applications (software and games) on the Huichuan Advertising Platform, you do not need to submit the iOS advertising package on the PP Assistant Mobile Open Platform. You can directly fill in the application Apple ID when submitting the advertising application on the Huichuan Advertising Platform.

2. Android software submission

For the software submission process, please refer to "Application Submission Process". This step can be skipped if you have already submitted an application for promotion.

3. Android Game Submission

1. Click [Game Joint Operation] to enter [Game Management], select [Game Type] and [Game Platform], then [Fill in Game Information]. After completing the information, click [Save and Submit for Review]

2. Select the corresponding game submission entrance based on whether you have paid, enter the game submission page, and submit the advertising game.

(1) Free games : games that do not contain any charges or billing points. For example: game auxiliary tools, free stand-alone games, etc.

(2) Game advertising : games that include paid items. For example, online games, stand-alone paid games, etc.

Note: Paid games submitted as "game ads" will not be released online on the PP Assistant client, nor will PP Assistant ads be delivered . They will only be used for delivery on other advertising channels under the Inovance platform, such as UC Browser. If paid games wish to publish and advertise on PP Assistant, please go to the Jiuyou platform for business cooperation.

3. Fill in the game information and submit for review.

Note: The platform stipulates that when submitting a game, a "Software Copyright Certificate" must be submitted on the game submission page. If the submitter is an agent, in addition to the game's "Software Copyright Certificate", an "Agency Agreement" must also be provided (there is no standard template for the agency agreement, and the specific content and form are signed by the developer and the agent themselves).

Software Copyright - Example

4. The platform will complete the review within 1 working day and notify the review results via in-site message and email.

Note: If game advertisers want to obtain AppID, they need to complete the advertising package submission according to the following steps before they can obtain it.

4. Submit and maintain advertising packages

1. Log in to the Alibaba App Distribution Open Platform and click [Android App Management]

2. Click [More], then [Ad Package Management]. Ad package management has been moved to Huichuan Advertising. Register and log in to operate.

Click "Ad Package Management" to enter the advertising package submission page.

Note: The application being promoted must be an application that has been successfully released under the developer account, otherwise it will not be displayed in the list.

5. FAQ

If you have any questions about advertising, please consult Qinggua Media.

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