Bilibili (B Station) promotion and traffic strategy!

Bilibili, abbreviated as B station, is a small broken station, a two-dimensional cultural platform. It used to be a gathering place for young people who like animation and games. With its development, it gradually has a lot of life-oriented and popular content, and it also has the foundation for promotion and traffic.

Because I promised the most handsome guy in Guangxi – Dingzhu Ge, to share Bilibili’s promotion and traffic generation methods, the articles in the live broadcast series will be updated later. When the time comes, Lao Ma will organize them into an album for everyone’s convenience. So today’s topic is Bilibili.

First of all, there are many traffic-generating tools for Bilibili on the Internet, such as using the barrage and comment functions of videos, removing and leaving contact information in batches, and posting psoriasis advertisements. This approach seems automatic and efficient, but in fact it has no effect at all.

Currently, the best way to promote and attract traffic to Bilibili is to output content, that is, videos and articles. Create high-quality content to attract fans' attention, and publish content consistently. If you give up after playing for a few days, then you'd better not do it.

Next, Lao Ma will explain step by step the entire set of promotion and traffic generation methods of Bilibili.

1. B station account maintenance

An account on Bilibili can only be registered after passing a test. The process is relatively cumbersome, but it also ensures the quality of Bilibili users. After all, it is rare to register an account without much trouble these days. Lao Ma spent two hours looking for answers everywhere before he successfully registered.

However, if we don’t want to register ourselves, we can go to Taobao to find someone to answer questions for us, which is equivalent to registering on our behalf, and the price is not expensive. In the past, there were people who sold accounts directly, but now there are fewer of them.

It is recommended to register several accounts in case of emergency. Some people who have multiple projects and products can set up an account matrix to promote them. Remember to maintain the new account for a period of time. Do not add contact information to the signature first, and complete the platform tasks every day.

Watch videos, post barrages, comments, etc. While maintaining your account, you can also search and follow your peers and learn about your competitors. For example, Lao Ma will follow some lecturers. At present, there are not many people who do well on Bilibili.

In addition, each account should remember to locate the IP, and complete the nickname, avatar and other information. If you are a weight loss expert, locate the teacher's IP tag. You can add weight loss keywords to the nickname, but it should ultimately be a normal IP nickname, not a hard advertisement.

After creating an account, we have also published some video articles. Then we can go to our personal center to modify the signature, leave contact information in the signature, and use homophones to replace some keywords, such as VX for WeChat.

2. Video content output

The main content on Bilibili is still videos and articles, of course there are also live broadcasts, audio, photos, etc. The person who shares the content is called UP master, and Upload is abbreviated as UP, which means upload.

What most people worry about is that they don’t know how to create original content. In fact, I have shared a lot about this before, so I have to repeat it here.

As for video content, real people are more popular on Bilibili. You can often see various self-portrait review videos, explanation videos, and vlog videos, and the number of views is very good.

It is actually very simple to shoot this kind of video. Just prepare a stand and a background cloth. You can search for live broadcast stands and background cloth on Taobao to purchase them.

The shooting device can be a mobile phone, use its built-in rear camera to shoot, or use a SLR camera if conditions permit. At the same time, buy a bracket and fill light if necessary for lighting. Pay attention to shooting videos horizontally. Bilibili is not Douyin or Kuaishou.

As for the recording equipment, it depends on your personal preference. You can use the microphone on your phone, or wired headphones, or wireless headphones like AirPods. These can all be used at hand, but the sound quality is average, and there may be ambient noise.

If possible, replace it with a condenser microphone or a lavalier microphone.

These are the hardware equipment. As for software, the editing function is generally used. The most common ones are Jianying for mobile phones and Kuaijie for PC. These two are relatively simple and practical video post-editing software. There are many other similar ones. I will not introduce them one by one here. You can go to Baidu yourself.

In addition, some people do not want to shoot videos in person, but prefer to use software to record the computer operating interface. A common practice is to play PPT or mind map presentations on the computer, and then give lectures or explanations. To produce this kind of video content, you only need to buy a computer microphone. Common software for recording computer videos include Camtasia and Bandicam.

I won’t introduce the others as there are too many of them. If you want to edit the recorded video, the recommended editing software is as above. They are simple, free, and sufficient. You don’t have to look for registration codes, green versions, or cracked versions.

After the hardware and software are in place, the next step is to formally produce the video content. It is recommended that the content be kept to about ten minutes. You can prepare the video script in advance. Generally speaking, a video is composed of three parts: an introduction at the beginning, the core content in the middle, and a summary at the end.

Spend a minute or two at the beginning to briefly introduce the content of the video and its value points. In the middle part, elaborate on the content of the video. For evaluation and course types, add demonstration operations. Finally, it will be clearer to summarize in small points.

Remember not to read the script or look around when shooting a video with real people. These flaws will be clearly exposed in the video. Memorize the script in advance, speak at a normal speed, and practice several times. However, it is easier to record with a computer screen. Fans are looking at the computer desktop, so it is okay for you to read from the script.

The guidance at the end of the video is nothing more than asking everyone to follow you, send you a private message, or leave a comment. It is not recommended to verbally say something like "add WeChat", "follow a public account", etc. to promote a third-party platform. You can add a promotional picture during post-production editing, or make it appear in the form of a watermark.

The process of publishing a video is very simple. Just submit it. When filling in the video information, pay attention to the title. The title should be added with keywords, generally long-tail keywords, to make it easier for others to search for the video, and after the video is included in Baidu, it will have a good ranking.

Why do we need to add long-tail keywords in the title of the video? The reason is simple. Bilibili has a very high weight in the search engine, and long-tail keywords are in line with the search habits of some people. The relative ranking competition is not that fierce, so it can rank high in Baidu search results.

Then comes the tags. Add the ones related to the video. The more the better. Of course, the tags can also be long-tail keywords. In addition, it is best to add a value description and a result description to the title.

The value description is similar to "quickly learn English grammar in ten minutes", and the result description is similar to "easily pass the college entrance examination English", and the long-tail keywords mentioned above can be interspersed in the value description and the result description. For example, "quickly learn English grammar" is considered a long-tail keyword.

In addition, we can also use some clickbait headlines to attract people, such as the UC Shocking Department and Headline Boiling Department types of titles. Let me show you an example.

These titles are surprisingly consistent, such as "Earn X amount of tens of thousands in X days", "Someone reveals the secret of earning over 10,000 a month", "You deserve to be poor all your life if you don't read it", "How a loser with elementary school education made a comeback in 21 days", etc. They are simple, crude and down-to-earth, but they do not deviate from the title template we mentioned, that is, value description + result description + long-tail keywords.

It is recommended that the video cover image be displayed with a solid color background and bold text to ensure that it can be understood at a glance after the thumbnail is generated. You can also add photos to it, or if some effects need to be compared, you can make a before and after comparison picture.

Finally, there is the introduction of the video. You can briefly introduce the content of the video, add long-tail keywords, and then guide everyone to comment if they have any questions, or send you a private message.

3. Article content output

An article is a video script, and its creative output is actually no different from a video. The only possible difficulty is the issue of originality, which is something Lao Ma has always emphasized. If you don’t understand something, just hype it, imitate it, or copy it.

For example, we can find suitable articles from various platforms such as WeChat official accounts, Toutiao accounts, Xiaohongshu, Zhihu, Weibo, etc., and modify them. If you really have no idea, please check out Lao Ma’s previous article: It’s that simple to attract traffic with original articles.

Articles published on Bilibili are in the form of columns, and the focus is still on the article title. Just choose the category and cover image and publish it.

Here comes the point. You can actually add contact information at the end of the article. Forget about pure hard advertising. It is recommended to make a picture similar to the one at the end of the official account to attract attention, and use less text to guide.

IV. Conclusion

The focus of B station's promotion and traffic generation is on the output of video content and article content. Of course, videos account for the majority. The title and quality of the content are factors that affect traffic and conversion. Pure hard advertising is definitely not welcome.

You can provide guidance or leave contact information. The places for soft advertising are the end of videos and articles, the introduction area, the comment area, and the signature of the personal profile. The purpose of the signature is that when others browse your personal homepage, they can see your contact information.

At the same time, when replying to others in the comment section, you can also guide them to browse your personal homepage and find your contact information.

As I said, if you are just trying it out for a few days, don’t bother with it, because the traffic of most new UP hosts’ works is really average and it takes some time to accumulate.

Author: Ma Jiabin

Source: Ma Jiabin

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