What is the Douyin promotion operation mechanism? Douyin operation and promotion skills

I missed Weibo in 2011, missed WeChat public accounts in 2013, how can I miss Douyin in 2019? Commonly known as the grand strategy of “two Weibo and one Douyin”, we must seize this opportunity. In this article, Dongguan editor Feng Chao introduces the relevant operating rules of Douyin in detail from multiple aspects. Let’s take a look.

What is the promotion and operation mechanism of Douyin? Douyin operation monetization and promotion skills. Dongguan Feng Chao editor believes that Douyin is a short video platform with strong sociality. Its content distribution mechanism is very different from the traditional Weibo and WeChat public accounts with heavy media attributes.

On Weibo and WeChat public accounts, the distribution of content is extremely dependent on the spread of fans. Even the best content cannot be spread without fans who follow it. Tik Tok uses an algorithm recommendation mechanism, and the visual content shot by users will be recommended to other users according to an intelligent algorithm. Even content posted by users without a fan base can be allocated dozens or even hundreds of traffic.

Tik Tok recommendation mechanism

Judging from the page composition and functional structure of Douyin, Douyin adopts a combination of the classic bottom rudder navigation and top label navigation, and the viewing population is mainly “Recommended” and “Nearby” at the top of the homepage.

The general recommendation process of Tik Tok is: first, based on the location of posting, the content is recommended to people nearby first.

Based on the data feedback from these users, including video like rate, playback time, number of comments, number of reposts and other indicators, short video content with excellent data feedback can gain more playback volume and be distributed to the "recommendation" pages of more user accounts. If the data does not drop, the recommendation will continue. If the data drops, the recommendation will be reduced, and so on.

In the entire recommendation process, Douyin’s superimposed recommendations played an important role. Superimposed recommendation refers to the recommendation of short video works by the Douyin platform, which sets different levels of playback volume indicators, just like traffic pools. As long as the short video content passes the layer-by-layer indicator screening, it can enter the next level of traffic pool, providing a reasonable screening mechanism for high-quality video content.

The evaluation criteria for superimposed recommendations are the comprehensive weight of the content. The key indicators of the comprehensive weight are : completion rate, number of likes, number of comments, and number of reposts. The weight of each level is different. When it reaches a certain level, a mechanism combining big data algorithms and manual operations is adopted.

Therefore, Dongguan editor Feng Chao believes that Douyin’s recommendation algorithm gives everyone who has the ability to produce high-quality content the opportunity to compete fairly with big accounts.

This concludes this article about what is the Douyin promotion and operation mechanism and Douyin operation monetization and promotion skills. For more relevant Douyin promotion and operation content, please search for Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!