How to do Valentine's Day marketing? Here are 6 tips for you!

Is Valentine’s Day Marketing Important?

This time of year is when businesses of all sizes use the ultimate marketing tool to carry out large-scale "harvesting". As a cross-border e-commerce practitioner, if you haven’t realized the importance of Valentine’s Day marketing yet, you are very wrong. If you also feel that sales have slowed down since December, Valentine's Day can be said to be the biggest sales day since the December holidays last year, and it provides an opportunity for all cross-border sellers to increase sales.

More than half of American women say they would break up with their boyfriend if he forgot to buy them a Valentine's Day gift! According to data, the Valentine's Day market in the United States reached a scale of 19.6 billion US dollars in 2018 (similar to 2017's 19.7 billion US dollars), and about 27% of shoppers said they planned to buy gifts online. According to a 2018 survey by the National Retail Federation, nearly 49% of consumers would spend more if they encountered "promotions." More than a third of consumers said they would be willing to spend a little more if they found the perfect gift.

How to prepare for Valentine's Day? The editor puts forward several viewpoints for you. I hope these marketing inspirations and advertising creativity can give you some inspiration.

1. Create a festive atmosphere for Valentine’s Day

Advertising materials should contain Valentine's Day elements. In the product title, add the keyword "Valentine's Day" and use warm and romantic Valentine's Day pictures to create an atmosphere. The festive atmosphere can further stimulate sellers to buy products!

2. Analyze the audience and select products for Valentine’s Day

In the 2018 US Valentine's Day sales data, men spent twice as much ($196.39) as women ($99.87). Therefore, the consumption demand of men on Valentine's Day cannot be ignored. Targeting those shoppers who spend the most on Valentine's Day gifts and casting a wide net and focusing on fishing are major principles of Valentine's Day product selection. For women: jewelry, perfume, flowers, chocolate, beauty products, romantic books and movies, underwear and intimate apparel For men: cologne, watches, personal care products, clothing, sporting goods, technology gadgets General: sex toys, candles, greeting cards, decorative items

Editor's note: When preparing for Valentine's Day, remember to not limit the celebration to couples. (According to Bing searches, 22% of people search for "husband", 20% search for "friend", and 17% search for "boyfriend.") In addition to buying gifts for their partners, people also plan to spend $54 on gifts for their co-workers, $50 for family members, $36 for classmates, teachers and friends, and even $26 for pets. Therefore, when selecting products for Valentine's Day, it is necessary to expand the audience and cast a comprehensive net, so that the chances of Valentine's Day sales will be higher.

3. Exclusive packaging to highlight the romantic atmosphere of "Valentine's Day"

As the saying goes, "Clothes make the man, and saddles make the horse." Good packaging can make an inconspicuous product instantly become high-end. In Valentine's Day marketing, you should pay attention to Valentine's Day cards and gift packaging services to add value to your products. In addition, giving small gifts will also increase your good impression on customers. Giving candies, heart-shaped chocolates and other small gifts are all good choices. You can also give coupons for customers to use next time. Not only can you earn their goodwill, but you can also secure future customer sources. It's like killing two birds with one stone. Isn't that great?

4. Publish promotional activities

According to a 2018 survey by the National Retail Federation, nearly 49% of consumers would spend more if there was a "sale." It is undeniable that everyone has the mentality of being greedy for small profits, and it is a good choice to use this mentality to formulate Valentine's Day preferential policies. In addition, you can also achieve a surge in orders on Valentine's Day through combination sales, such as issuing coupons, setting up new customer coupons, and organizing group activities by attracting new customers from old customers.

5. Send greetings by email and use Valentine’s Day special events to awaken users

By sending "Valentine's Day Promotion" emails to customers, we inform them of Valentine's Day events and use Valentine's Day special events to induce old customers to consume. Note: The emails you send must be novel and highly attractive to customers, otherwise they will be treated as spam and ignored.

6. Don’t Miss Out on “Last Minute” Shoppers

Almost 46% of people will wait until early February to buy Valentine's Day gifts. There are also customers who will wait until the last minute to buy Valentine's Day gifts, so we should also pay attention to those "last minute" shoppers, because maybe they are big money sponsors.

Source: E-Signal