How to invest in Douyin Qianchuan? What are the advertising techniques of Douyin Qianchuan?

How to invest in Douyin Qianchuan? What are the advertising techniques of Douyin Qianchuan? Everyone who does Douyin marketing knows about Juliang Qianchuan, but the delivery of Juliang Qianchuan on Douyin is a technical activity that requires certain skills, otherwise it will waste time and have no effect. So the main content that Jimifeng Technology will share with you today is the delivery techniques of Juliang Qianchuan. 【WeChat: jimifeng01】

How to invest in Douyin Qianchuan? What are the advertising techniques of Douyin Qianchuan?

01. Enough materials

Qianchuan has very high requirements for the creation quality of short videos. They cannot be posted casually and must be of high quality. The fastest way to make money at present is to master short videos and live broadcasts. Therefore, if you want to make a massive Qianchuan delivery, you must have sufficient materials, and the key is to make the content good first.

02. Accurately target the crowd

When placing an ad, the target audience cannot be too broad. Broad targeting will lead to inaccurate traffic and the input-output ratio will be difficult to achieve as expected. If the direction is too small, the advertising plan will have low exposure, making it difficult to gain exposure and the advertising plan cannot be implemented at all. Therefore, it is very important to accurately target the crowd.

Simply setting up the crowd positioning in the early stage and excluding people who are not obviously targeted by the product can reduce a lot of unnecessary losses.

When the number of orders starts to increase in the later stage, you can start to exclude some other groups of people, such as places where express delivery cannot deliver. It is suggested that the new plan can open up all population targeting.

03. Advertising creativity

The advertising creativity should be good so that users are willing to click and it is attractive. Moreover, when Douyin promotes advertising videos, it will evaluate six indicators of the advertising videos: likes, comments, reposts, effective playback rate, playback rate, and click-through rate. If these data are maintained well, there will naturally be more traffic. In order to increase the completion rate, the video length of some advertising videos generally does not exceed 30 seconds.

04. Advertising budget and bidding

When the budget is insufficient and there is no investment experience, try not to choose large-scale investment. It is generally recommended to set the budget at 10 to 20 times the conversion cost, and then slowly adjust it based on the running volume.

05. Data observation

When releasing video materials, you should observe the click-through rate and conversion rate. Click-through rate is the basis of conversion rate. Without click-through rate, there will be no conversion rate, so click-through rate is one of the core.

The above is how to invest in Douyin Qianchuan? What are the advertising techniques of Douyin Qianchuan? The specific content of this video is that when you do marketing on Douyin, you will definitely use Huge Qianchuan. It is not easy to do Huge Qianchuan advertising on Douyin. It requires patience and continuous optimization, slowly accumulate experience, find more accurate groups of people, and master the above-mentioned skills.