collect! 8 ways to get social media traffic!

Whether it is Internet e-commerce or traditional retail, the core business logic is still traffic thinking. When merchants open a store, they all know to choose a good location, so there is the saying of "gold corners and silver edges". A good location means a large amount of traffic, and then some of the large number of people will go to the store to consume. This logic still applies to the Internet, and traffic has even become the blood of the Internet.

Because of the universality of the Internet, the size of traffic is no longer the most important issue. What is more important now is the accuracy of traffic. The more accurate the traffic, the more it can be converted into resources by us. The uncle’s sharing of this series of passive traffic is to help everyone understand how to attract accurate traffic.

Using bait to obtain group traffic

Previously, the editor shared five prerequisites for using bait. After understanding these prerequisites, we can use bait more efficiently and will not be kicked out by the community administrator as an advertiser. Next, I will share with you how we can obtain a large amount of traffic under these premises.

1. Group nickname

Group nicknames are the most useful, and it is not an exaggeration to say that group nicknames are the best advertisements. The first thing we do when we enter a group is not to introduce ourselves, but to change the group nickname. And you should prepare several group nicknames in advance. Because we need to use different group nicknames for different groups, this is the same as our positioning, self-introduction, and bait.

Simply put, the group nickname summarizes our resources and advantages in a few words.

These words should be the most attractive, and then we should constantly strengthen our labels and positioning through this group nickname so that others can remember what we do.

There are two things to remember when writing a group nickname: First, what is our core advantage and which point of ours should be emphasized to attract others' attention.

Second, what kind of value can we provide to others. We can regard our business as the group nickname, and every time we pop up a message, we are invisibly emphasizing our business.

Another function of group nicknames is to arouse topics. When others see our group nickname, they will know the introduction of the accompanying business and resources, and they will be interested and will take the initiative to add us.

For example, we can give ourselves a label of passive traffic. Many people don’t know what passive traffic means or what it does, so some people will take the initiative to add us and ask us what the passive word in the group name means.

You see, just by using a passive traffic nickname you can achieve passive traffic. Isn’t it amazing?

In addition, we must show up more often after changing the group nickname, because every time we show up in the group we increase our exposure. We have written what we do in the group nickname, so every time we speak we are showcasing our business, so we don’t have to force advertising all the time.

Even the group nickname can bring some search traffic. Although this traffic is relatively small, every little bit counts. When we generate traffic, we need to optimize every link.

After describing the business in the group nickname, if someone is searching for this business, when he searches for keywords, as long as we have a common group chat, he will be able to see that we have this business, and at this time he may come to add us.

2. Answer questions

This method is also a very commonly used method. It is very useful and easy to master. All you have to do is answer other people’s questions in the group.

However, when answering questions, if you want others to add you actively, want to establish your own professional personality, and want others to trust you quickly, there are three ways.

First of all, we need to express our own opinions, think and summarize, so that others know that we are knowledgeable people. The second is to prove your ability, which requires citing some cases you have done or analyzed, and then adding some data to prove that what we say is true.

In addition to data, you can also attach some pictures and videos. Of course, I have to emphasize that this is what I did and our company is using it, so that it can increase credibility. When someone in the group is asking a question, you should answer it sincerely and provide a good method from his perspective. When we successfully help him solve a problem, we can quickly build trust with him.

3. Use tools and software appropriately

This method can be used in many industries. The first point to consider is information asymmetry. : Find a useful software that others don’t know or that few people know about and provide it to others.

Secondly, when we design the bait for this software, it is best if these tools are free.

You can collect more of this kind of free and easy-to-use software in your daily life, but the premise for using this software is that it must be relevant to your own field or the business you are doing. If there is no relevance, it will not help others strengthen their impression of us.

4. Friends circle

The value of the circle of friends is based on frequently posting useful information in the circle of friends, and the useful information in the circle of friends can actually empower us.

We can send the useful information and screenshots from the Moments to the group. Of course you can't just send it out and be done with it, you have to add guidance. At this time we need to do a very important action - traceless drainage.

We can tag one person and have a normal and natural conversation with him and say: You can use this method. Or: This is recommended for you. At this time, it's like we are just chatting naturally, you are answering questions and meeting his needs, so there aren't so many signs of diversion.

Next, we need to shape the value of our circle of friends. We need to hint to others what value there is in our circle of friends and that they can go and see it. For example, if someone asks me a question, I won’t give a direct answer, but will instead suggest that they check out my Moments. This is equivalent to inducing him to add me, which is a hint.

Therefore, when attracting traffic, you can mention keywords such as "circle of friends", "private chat", and "I will send it to you privately" many times. If we lay the foundation for value well, if others want to see your circle of friends, then they will have to add us.

We don't need to say to him "Please add my personal number" from beginning to end.

5. Community

When using social networks as bait, you must also lay the same groundwork as in the circle of friends, that is, you must output value. We have to make it clear to others what the value of this group is, and then you can talk about what you have gained from this group.

As before, this group must also be related to our own business. When we create a group as bait, we should also introduce our own business and what we do. This is also a form of empowerment.

As a result, many people may not follow up or chat with us after adding us, but after a few months, they will still remember what we do and come back to contact us.

When it comes to our business, he will come back to us.

At the same time, we can also use other people’s groups as bait to attract traffic to ourselves. We can tell others that we have a group for attracting traffic, or a group for exchanging ideas on dressing, or a group for discussing how parents educate their children. Then, ask others to add you as a friend and you push the group QR code to them. This is also a good way to attract traffic.

We can also use celebrity groups to attract traffic. For example, we can say in the group, I have a group, and then there is a famous person who will give lectures or share in it. If you want to join, we can pull you in. In this way, many people will add us as their friends just to join this group.

6. Case Study

Case sharing is to demonstrate our own capabilities and business, so that others can know what capabilities we have and what we sell.

Similarly, the choice of this case must also be related to our business. For example, if we are talking about weight loss, we can talk about it in any group.

Then when we talk about it, whether it is a case of losing weight yourself or a case of helping others lose weight, we are actually introducing our business.

For example, there is a person who works in growth. He shared a case review he had done in a progress group. When he was sharing, he also repeated some of the opinions and details of his case review in the group, and the people in the group would then discuss this topic in detail. During the chat, we got to know this person's abilities and what business he was in.

So when we share our Amway, we are introducing our own business. Using these methods, you can attract traffic and achieve conversion in one step. Because, those who actively add us after listening to our cases are actually those who are interested in our products and want to buy them. Therefore, it is very, very easy to convert him. Even if he is not converted at that time, we have built our own personality and can continue to influence him through the circle of friends later.

7. Network resources

The most important thing when using this method is actually an authoritative endorsement, that is, telling others which big shot we know and what awesome resources we have, and then introducing our own business in passing, so that others know what we do and what our capabilities are.

Therefore, when using personal connections to attract traffic, we need to mention well-known brands as an authoritative endorsement to let others know that we have these resources. It can also prove that we have the ability to receive such great resources.

8. Courses

Ultimately, the purpose of the course is to showcase our professionalism, enhance our personal brand, and output value. Providing courses is actually very, very useful for everyone's conversion and building their own brand, but this method has a certain degree of difficulty and requires some accumulation of professional knowledge. If you want to make your own course, you can record all the learning steps in detail when practicing or choosing a certain skill, and then share it with others.

For example, now that we have learned passive drainage, we can find some people who want to learn passive drainage, or share some methods of passive drainage. When we have mastered the ability to output value, it will be easier to teach courses later and use them to influence others to make transactions.

Author: Drunk Uncle

Source: Drunk Uncle (guodada128)