Taobao store management, optimization and promotion methods

Running a Taobao online store is not an easy task. More and more people are opening stores. There are many methods and techniques to optimize online stores, and there are also many techniques for promotion and publicity. If the store owner only immerses himself in operating his own store and does not pay attention to optimization and publicity, the website's sales and profits will not increase. The author combines the principles of website optimization to analyze the matters that need to be paid attention to in online store operation and optimization and promotion.

1. Taobao store management

There are more and more stores on Taobao, and the daily sales volume is staggering. However, some new stores have not sold a single item in several months. But even on the same Taobao website, or even worse, for the same brand or product, the chances of them selling in the end are so different.

1. Product title

A good product title can enable more potential customers to search for your product, attract potential customers to click, and arouse potential customers' interest in learning more about the product. If a store wants sales, the prerequisite is that it must have a certain amount of traffic, and if it wants traffic, it must ensure that it has a good product title. Therefore, when writing titles, we must be good at using tools to analyze keywords, find out the ratio between search volume and product quantity, observe the click-through rate and conversion rate of each keyword, and finally see the quality of the keywords at a glance.

2. Product Description

When shopping on Taobao, you may sometimes find that some stores use colorful words in their product descriptions, and the font sizes are also different, which makes it very difficult for us to read. When describing a product, you must focus on pictures, and then add some text descriptions on the pictures. The combination of pictures and text makes it easier for buyers to understand the product more intuitively. Only when the buyer has a certain understanding of the product will he or she be likely to have a desire to purchase it and contact the customer service for further details.

3. Communication skills

The conversion rate of a product affects its position in search rankings. A high conversion rate indicates a high transaction rate. When communicating through chat software, customer service must be good at using emoticons to express their feelings. If they simply use text to communicate, it will appear cold and unfriendly, and sometimes text will cause certain misunderstandings because the emotional color of text is mostly neutral. Since buyers with different moods will have completely different feelings when reading the same text, it is very important for customer service to have the ability to sell the product, make the buyer laugh, and finally promote other products.

4. Risk commitment

Online shopping always involves certain risks. If the seller takes the initiative to transfer part of this risk to himself, his sales will increase greatly. For example, if a buyer wants to buy a piece of clothing, he will worry before buying it. What if the quality of the clothing is poor? What if the size of the clothing is not suitable for him? If a seller takes the initiative to stand up and say that our store promises a seven-day no-reason return policy, the possibility of promoting the transaction will increase a lot.

If the product quality is up to standard, the general zero-risk commitment will not only not cause the store to lose money, but will increase the store's profits. If a store has good product quality, good service attitude, and buyers do not have to bear any risks, the store's sales will naturally increase.

2. Taobao store SEO optimization

If you want to run a good Taobao store, in addition to the above methods, you must also do a good job of Taobao SEO optimization. You need to understand Taobao's various optimization situations. Here I will share with you some knowledge about Taobao SEO.

1. Search ranking

Some friends who do Taobao, whether they are novices or veterans, have some misunderstandings about Taobao search rankings, and some think that their store reputation is too low, so no one buys my products.

For example, when searching on Taobao: among the top five new dresses, three are from Tmall. The reputation of the fifth one is 3 hearts, and more diamond and crown stores are ranked behind it. From this, you can see that a store with low reputation will not necessarily have a low search ranking on Taobao. There is also this view: if sales are good, the product ranking must be good.

If we rank by popularity, the one that originally ranked first in sales volume is no longer on the first page. This shows that sales volume is not the absolute factor that determines the ranking of products!

2. Optimize the foundation

The basis of Taobao store SEO optimization lies in the optimization of product titles. Titles are very, very important for Taobao product marketing. A good title can not only attract buyers to click, but is also essential for Taobao SEO optimization! You can search for any product on Taobao, then enter the details page and look at the source code of the details page. You will find that the entire product title will appear 4 times above the source code. This shows how important the product title is for Taobao search engine crawling. For novices, the two simplest points in optimizing titles are: first, to display as many keywords with high search volume as possible in the product title; second, to combine keywords, preferably into keyword phrases with relatively high search volume.

The optimization of the product details page is also very important. The importance of the product details page is even more obvious. It directly determines whether the buyer will stay or go! Therefore, a good details page must have a clear structure! When searching for products, you will often find a situation where a seller will recommend many other products in conjunction with a product. In fact, this is not conducive to search engine optimization. It is recommended that you do not recommend too many related products. About 3 are enough.

The store name optimization cannot be relaxed. The store name will also be captured by Taobao's search engine. Whether it is the store's homepage, category page, or product detail page, our store name will appear in the source code. Therefore, it is also necessary to choose a store name related to the product you want to sell!

3. Product listing and removal

If you want your product to have a good ranking, then you must learn to grasp the timing of putting the product on the shelves. The choice of time to put the product on the shelves also requires skill. Paying attention to these details will be more helpful to Taobao SEO, bringing more traffic to the store, winning more favorable recommendation opportunities for the product, and ultimately achieving twice the result with half the effort. How to choose? Let Yi Yao tell you slowly.

The time when the product is put on the shelves is very important. That is, after searching for keywords, the position of the product is arranged according to the remaining time before the product is taken off the shelves. The closer the product is to being taken off the shelves, the higher it will be ranked.

Determining the ranking based on the remaining time is also a principle that is fair to all sellers. Therefore, we can draw the following conclusion: the product will obtain the most advantageous publicity position in the day to hours before it is taken off the shelves, especially in the last few tens of minutes. At this time, some shop owners may have questions. When I put the product on the shelf, I can get a very high Taobao search ranking within tens of minutes before it is taken down. What does this have to do with the listing time?

Let's think about it carefully. If the product is about to be taken off the shelves around 2 to 3 in the morning, how many people do you think will see your product at that time? Although your product has a good ranking, it is meaningless at that time because not many people will search for your product because there are too few people online at this time.

From the above analysis, we already know that the choice of product listing time can directly affect the ranking of search product keywords. I believe all of you know that the time a product is on the shelves is calculated in days. Therefore, the best time to take a product off the shelves is also the best time to put it on the shelves. So when is the best time to take a product off the shelves? Theoretically, if a product can obtain a good keyword search ranking within a few hours before it is taken off the shelves, and at the same time, the number of buyers browsing the product is the largest during this period, then this period is the best time to take the product off the shelves.

4. Operation steps

Goods must be put on the shelves during prime time. During operation, you can release a new product every half an hour or so from 11:00 to 16:00 and 19:00 to 23:00. If all products are released at the same time, they will disappear at the same time. If they are released separately throughout the prime time, the products that are about to be removed from the shelves will obtain higher search rankings, which will also increase the traffic brought to the store.

Insist on releasing new products during two prime time periods every day. If there are new products on the shelves every day, then after a week there will be new products taken off the shelves every day. Repeat this cycle over and over again. For sellers with a huge number of products, you can also release some during other time periods. As long as you insist on paying attention to details, your products will get the best search position during the prime time every day.

3. Taobao customer promotion store

In addition to building and optimizing Taobao stores, we also need to publicize and promote the stores. Now the more commonly used method is to use Taobao Affiliates to promote stores.

1. Posting on forums

When posting or pushing posts on major forums, it is easy to attract attention if the writing is good. Here we are mainly talking about high-quality soft articles.

2. Blog promotion

Post your sales diary or thinking diary on your blog. As long as people identify with you, they will have a sense of trust and it will be natural for them to buy your products.

3. Video upload

If you upload some popular videos, your fame will increase quickly. I once uploaded an original video on Youku, and it was reposted by many websites within a few days. This shows that good-looking videos are very effective.

4. Picture and text posts

It is to create very beautiful posts and publish them on major forums. If the content is good, it will be very popular.

5. Baidu products

Baidu has many products, and if they can be used well, the effect will be very good. Baidu Knows, Q&A, Wenku and Experience, etc. are all very good platforms, which depends on the store owner's persistence and hard work.

There are many other methods, and store owners can also slowly explore and learn on their own, constantly innovating ways to promote their stores to increase store traffic and conversion rates, and ultimately achieve big sales and make big money.

Author: Webmaster's Home

Source: Webmaster Home