Embarcadero: Best mobile cross-platform development tool RAD Studio

Embarcadero, an American independent software company with well-known application development tools - RAD Studio, Delphi and C++Builder, announced its product strategy and China market development strategy for 2015 in Beijing. Delphi and C++Builder will be fully upgraded and versions supporting the Linux platform will be launched to meet users' expectations for many years. QCOM Group Corporation has become its new partner, providing full Chinese user support and training to comprehensively improve the sales and service quality in the Chinese market.

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Malcolm Groves, Senior Director, Asia Pacific and Japan, Embarcadero

Malcolm has extensive experience in the software industry. When he entered the industry more than 20 years ago, he developed and architected software systems using Java, C++, Python, C#, Delphi and other tools, and managed developers and architects. He has held management positions in the Asia-Pacific region in different software companies, including currently being responsible for Asia-Pacific and Japan at Embarcadero. His technical background and business experience give him unique insights into the industry. He is also an entertaining speaker, speaking at various large and small events in the United States, Europe and Asia. Over the years, he has also written a large number of articles for technical magazines. Whether speaking or writing articles, he is always passionate about introducing complex technical topics to listeners or readers from different backgrounds in an easy-to-understand way.

Embarcadero's well-known application development tools - RAD Studio, Delphi and C++Builder have fully supported mobile development in 2014, becoming a comprehensive, cross-platform development tool. Its supported platforms include: Windows, Mac OS, iOS and Android. It has been widely recognized and adopted by programmers around the world and has won the reputation of the world's best mobile cross-platform development tool.

2015 will be the beginning of the explosion of Internet of Things applications. Delphi and C++Builder will also release new versions to fully support Internet of Things applications, and will release versions that support Linux platforms that global users have been waiting for for many years. By then, the dream of being able to natively distribute to multiple platforms including Windows, Mac OS, iOS, Android and Linux with only a single source code will come true. I believe this is the dream of many programmers.

Embarcadero also deeply understands the needs of Chinese users. In 2015, it will reorganize its sales and service team and improve its market strategy. The addition of a new partner, QCOM Group Corporation, will further strengthen Embarcadero's localization process and bring more support to Chinese users. Its new market strategy includes:

(I) Provide a globally unified service model for the entire product line and improve the efficiency of user registration activation and technical support.

(ii) Provide Chinese user manuals and training courses to improve service quality.

(III) Provide users with more value-added services and assistance, including version upgrades, maintenance contracts, Chinese user manuals and training courses, etc. to encourage users to use genuine software and respect copyright so as not to affect the effectiveness and quality of use.

Mr. Malcolm Groves, Senior Director of Asia Pacific and Japan at Embarcadero, said: "China has always been an important market for us. However, the Chinese IT market has changed a lot in recent years. China is now a leader in mobile applications and will play an important role in the world of the Internet of Things in the future. Therefore, Embarcadero also needs to change our strategy to respond to the changes in the Chinese market and provide better services to Chinese users."

Embarcadero and Jetcom will work together to promote new technologies and improve user services with a new look, hoping to jointly promote mobile development and the application of the Internet of Things.

About Embarcadero

Embarcadero is headquartered in San Francisco, USA, with branches in major cities around the world. Embarcadero is committed to providing the broadest and deepest software tool set for developers, database administrators and programmers. Its award-winning products are widely used in various industries. Embarcadero enables customers to improve the efficiency of major database platforms and apply them to different operating systems, frameworks and programming languages.

For 17 years, Embarcadero's products have enabled customers to improve productivity, optimize costs, and accelerate development and innovation. It is the recognition of our customers that has enabled Embarcadero to achieve 58 consecutive quarters of profitability. This ensures that we can continue to make the necessary investments that will further drive our customers' success.

Embarcadero serves more than 3 million companies and users worldwide. The fields involved range from independent software vendors (ISVs), system integrators (SIs) and value-added resellers, government agencies, equipment manufacturers to corporate IT and R&D departments. Embarcadero's tools enable development and data management professionals to implement deployments more quickly and operate more efficiently. Embarcadero products are also used in a wider range of industries and 90% of Fortune 100 corporate customers.

Embarcadero's main products are:

Application development tools: RAD Studio, Delphi, C++Builder

Database optimization tools: ER/Studio, DB Artisan, DB Optimizer, Rapid SQL

About QCOM Group Corporation

Jiekang Technology Co., Ltd. was established in 2008. It is the authorized agent of Embarcadero in Taiwan, providing product sales and technical services to users in Taiwan. In the past five years, Jiekang Technology has received unanimous recognition and praise from users and Embarcadero.

In 2015, Jiekang Technology was authorized by Embarcadero to establish Jiekang Software Co., Ltd. in Beijing to provide Embarcadero product sales and professional services to Chinese users. Jiekang Technology will focus on Chinese localization of product manuals and provide user training courses to improve users' technical level.