Xiaohongshu promotion and traffic generation methods

Everyone is familiar with Xiaohongshu. It has developed rapidly since its establishment in 2013. In many communities where people born in the 1990s and 1995s gather, it has left its peers far behind.

The reason for his success is that he constantly encourages users to share. Everyone can be a star. Such an idea will naturally create more sharers, thus generating viral spread.

Xiaohongshu, marking my life!

It is a community for sharing lifestyle.

To do a good job of traffic generation, the most important thing is to use the openness of the community to output content and present it to more users, and then use social connections to maintain user stickiness to achieve conversion effects.

Xiaohongshu’s community attributes fully meet the conditions for attracting traffic

Through crowd portrait analysis, it is found that Xiaohongshu APP has a large number of female fans, who are the majority, accounting for as much as 70%, and their age distribution is concentrated between 20 and 40 years old.

Users can post notes and share shopping experiences, and send valuable tips to the Xiaohongshu community. Other users can then browse the notes through active system searches and recommendations.

This means that it is actually a large-scale buyer-seller show. The traffic attracted by product sharing can be directly converted into cash, and the accuracy can be imagined.

Liking to share her life shows that she will not treat herself badly in life. This is reflected in her strong purchasing power, high ability to identify products, high requirements for quality, and low sensitivity to price. She is generally willing to pay for anything that can meet her own needs.

Moreover, due to the high flow of information in the community, the notes and strategies on Xiaohongshu have obvious tool guidance colors. Some female users who have been browsing Xiaohongshu for a long time will be stimulated to have needs by these shared strategies even if they have no needs.

Xiaohongshu attracts traffic

If you want to do a good job in attracting traffic from Xiaohongshu, the first and most important thing is to understand Xiaohongshu's display rules and their ranking principles, and then seize more keyword traffic.

If the published content is prominent and good enough, the community will push valuable strategy feedback to other users based on their clicks, views, and comments for further dissemination.

The scope of dissemination will be developed by the platform in a virtuous cycle. Many people will choose to buy better products. The dissemination effect cannot be ignored.

Many brands want to grab the keyword rankings when they are doing this, and the traffic of popular searches on the homepage is in the millions.

How to conduct precise drainage?

Step 1: Account Setup

When a new user logs in for the first time and completes his or her information, he or she will be given a choice of content that interests him or her. The system will automatically push content to you based on your interests, and your output also needs to revolve around your interests.

Most women in Xiaohongshu participate in a series of female activities such as chasing stars, watching TV series, loving beauty, shopping, eating, shopping, fitness, yoga, etc.

Then we can choose the corresponding interests based on these characteristics, set the corresponding marketing account registration time, and the collection comments obtained, etc., all of which affect the weight of an account. The higher the level of the account, the better the display and so on will be.

Therefore, many businesses will look for experts to post notes on their behalf in order to gain more exposure.

Step 2: Publish your note

You should write original content, because original content will have more exposure, and the platform will like it more and give more recommendations. If pseudo-original content is detected, it will greatly affect the display volume.

Posting pictures, texts and videos

Graphic release:

In addition, the notes on Xiaohongshu cannot contain promotional information from other platforms, and any watermarks must be removed.

If you are good at a certain aspect, you can directly share your experience, create original content, or go to Sina Weibo to find the product articles you need. Because Xiaohongshu's display method is similar to Sina Weibo, both have community attributes, so there is a certain overlap between the two.

Video Release:

Short videos are very popular now. You can go to Tik Tok or other self-media platforms to check out some big V’s video content, and then describe it in your own words, or reshoot it, or even make an album MV.

Step 3: Deploy keywords in your notes

Keywords help the system better identify the content of your article, so we need to embed the keywords in the title, and then when writing the entire note, we must write around these keywords and be specific.

Then at the end, add some more keywords to ensure that the entire article has a keyword layout. But don't add keywords to the point where your article is unreadable.

Step 4: Drainage

You cannot leave your contact information directly in the notes. The platform’s detection is very strict. If detected, you will be banned for 3 days, 30 days or even permanently.

1. Comment and private message traffic

Through users’ comments, private messages are directed to personal accounts.

After posting a note, you can also use a small account to ask questions and add comments, and when you reply with a large account, it will create a question-and-answer effect, thereby increasing user stickiness.

You can also guide users to follow your small account in the "Share Notes" comments, or have your small account directly reply to users. These are all effective methods, and you need to think about it yourself.

2. Personal brand word diversion

Use third-party platforms to guide and use high-authority platforms to do some long-tail keyword rankings that few people do. High-authority platforms include: Toutiao, Zhihu, Sina Blog, Baijiahao, Xiongzhanghao, Sohuhao, etc.

After making notes on Xiaohongshu, you can add some keywords and contact information to your notes and distribute them to various platforms. When users on Xiaohongshu ask about your questions, you can openly guide them to search for the keyword online, and all the results they find are yours. But it is more troublesome.

Compared with other similar platforms, Xiaohongshu has stricter rules, but the stricter the platform, the more accurate the fans are and the more valuable they are.

Author: Xiaohongshu Promotion

Source: Xiaohongshu Promotion