Be cautious when creating content for the community, as these 7 pitfalls may ruin your life!

Building a community is a very hard job. The internal driving force of a community is nothing more than high-quality users and high-quality content. Being a user requires you to come into contact with all kinds of people, and creating content is also a very troublesome thing. Building a community is not like running a self-media , because users have the right to speak. For operators , this degree is very difficult to grasp. In the early years, we suffered a great loss in section selection. I’m going to talk to you about it today, hoping that you can avoid stepping on landmines.

Community platforms can be divided into two categories: comprehensive communities and industry vertical communities. The number of vertical communities has been increasing, and it has become the first choice for many people to start a business . In addition, many tool- type products have also gradually begun to use communities to improve their stickiness. A community is not the same as a social group . BBS is just a product form of a community. Compared with a post, a Weibo is just a post without a title. This year's popular mobile phone live broadcast can be understood as a mobile + video version of a live broadcast post. No matter how the community changes, it is just a change of skin. The essence remains the same, and the methods and means used will not change. You still have to step into the trap that you have to step into. So this article of mine should be useful to everyone.

There are many social contents that cannot be touched because they involve issues of public opinion guidance and can easily be harmonized. We later removed such sections.

This kind of place usually gathers the following types of people:

1. Angry young man. We call those people who complain about the unfairness and dark side of society every day and like to vent their various dissatisfaction "angry young people". The social sections are where the most angry young people gather. Any topics or events with signs of potential will naturally be detonated quickly.

2. Opinion leaders in the community. They are now called kol or big V. They have strong appeal in the community. When the concept of fans did not appear, they already had a large number of supporters. To some extent, they can influence the direction of public opinion.

3. The crowd who are unaware of the truth. A typical characteristic of Chinese people is that they love to gather in groups and watch the fun. When all kinds of people who don't know the truth rush in, many things become even more difficult to explain.

4. Navy. There are relatively fewer water armies in social events, but there are indeed water armies behind many events.

5. Journalist. There are usually a lot of reporters in places like this, and they are always looking for explosive news and hot topics every day. Many events, once exposed by reporters, will become widespread.

Many events, because they can easily attract a lot of attention, often turn good things into bad things in the end, and good intentions lead to bad results. After all, on the Internet, everyone wants to know the truth, but no one can get the truth.

In the early years, when I was researching a hot event, I would try my best to read all the articles. Sometimes I would stay up until three or four in the morning, and sometimes I would stay up for a week. Now think about it, the more you read this kind of content, the more the angry young man gene in your body will be stimulated, you will become more and more anxious and cynical, and lose faith in life. The key point is that you are basically powerless to help, what can you do? Maybe it’s because I’m old, maybe I’m tired of seeing too much, or maybe it’s because I’m becoming more rational. In short, I suggest that everyone look at these topics and events rationally. Even if you really want to write, you should think about it and don’t blindly follow the trend.

There is one aspect of the emotional category that is relatively easy to make distinctive, and that is the relationship between mother-in-law and daughter-in-law. Tianya and Sohu BBS did very well in this area. However, if the following contents are not properly controlled, problems may easily occur:

1. Serialization. In order to attract readers, many authors of serialized novels often add some plots that are not suitable for children as they write, instead of saying "5,000 words omitted here" like Mr. Jia Pingwa. Although it is human nature, a good novel was ruined like this.

2. Soft articles about health products. I have fought against this type of content for several years, and I can still remember it vividly. They often add health supplement elements to a longer article, or comment on a long text in a reply, often with explicit plots. Add them to the banned words and they will keep mutating and become annoying. In the end, I developed a keen eye and could tell at a glance whether it was a soft article and where the advertisements were without having to read the article carefully. It is still available on many platforms today. After so many years, it still has the original recipe and the familiar taste.

3. Mistress and cheating. This kind of subject matter is prone to problems. You all understand even if I don't say it.

4. Regarding married life, I don’t think I need to explain what problems may easily occur in this area. Show affection and die quickly, so don’t write out the details.

When I first joined Mop.com in 2007, I was responsible for two beauty sections, one called "True Me Show" and the other called "Beauty Pictures". In 2008, an event that shocked the whole world occurred, the Chen Teacher nude photo scandal. We received the notice but did not do anything about it, but Tianya did. Since then, Tianya Entertainment Gossip has become the top section. It was from that year that the government began to tighten its supervision of BBS.

At one point, I achieved 1-1.5 million PVs for the beauty pictures section, which was a considerable number at the time. To be honest, the content was really hard to control, so I opened and closed this section several times before it was completely closed. In 2009, the regulatory authorities introduced strict definition standards for this area, namely the "13 Standards on Rectifying Vulgar Content on the Internet". Each standard must be carefully studied while looking at the pictures, because it is really difficult to grasp, extremely difficult.

I did carve out a new path with the True Self Show, which is to do real-life beauties + UGC activities. So I spent a lot of effort to attract many real-life beauties to Mop. The risk in this area was relatively much smaller, and later it became a big version. This is basically the same as the current mobile phone live streaming, and the operation method used is strong user operation . Since it is strong, it requires the operation personnel to have strong control over the users.

Speaking of military affairs, there are several former BBS operators who must have deeper experience than me, and they must have encountered more pitfalls than me, such as Tiexue Community, China.com Military, Super Base Camp, etc.

Military affairs are a very good subject in the community. Many military enthusiasts are very professional and sensitive. They can even tell many figures accurately. This at least shows that there are many high-quality people among these users.

One area where problems can easily arise is leaks. Leaking of state secrets is not allowed at all, let alone discussion. Everyone should fully understand this. Our soldiers are out there defending our country, and we can't cause trouble for them at home.

This involves several issues and the risks are relatively high:

1. Copyright issues. Although the forum has a safe harbor principle, it is not allowed to transfer content to the community for discussion without the original author's consent. Once you are sued for infringement, it will involve infringement issues.

The difficulty in working in the original section lies in the fact that you cannot tell whether a post is really made by the person himself. If the person himself complains, you can only delete the post. So back then we tried every possible way to attract them or bring them here. When BBS was popular, many authors would first try to gain popularity in the community. As the era of BBS is gone, they gradually abandoned such platforms.

2. Some materials may have guiding issues. For example, ghosts and the supernatural may be suspected of promoting feudal superstition, so it is not recommended.

3. Romance. Just like emotional ones, it’s easy to go astray.

Long before I went to Mop, this kind of topic had been cut off. This type of content is generally only allowed to be produced by vertical professional platforms. For example, 39 Health Network and Dingxiangyuan.com .

1. Content related to both sexes. If this kind of content is placed on a non-professional platform, something bad will happen. Discussions will go astray and it will not help solve the problem at all.

2. Certain contents related to men's health and gynecology. It's hard not to go astray, you will understand without me explaining.

Many other contents seem to be discussable, such as weight loss, fitness, plastic surgery, etc., but in fact they need to be rooted in a certain soil. If the platform’s genes are not suitable, it will not be possible to do them. Professionals should do professional things, and professional topics should be solved by professional platforms. If you are sick, you should go see a doctor. Discussing with a bunch of people who don’t understand will only delay the best time for treatment.

It's not that you can't do it, it depends on how you do it. Weddings used to be one of the best monetization models for BBSs. Many platforms achieved good results in this area, such as 55bbs, Xici Hutong, 19th Floor in Hangzhou, Liba.com in Shanghai, etc.

They have one thing in common, they approach the issue from the perspective of the industrial chain, rather than just having a simple discussion. I don't know since when, this area has become more and more weird, filled with a lot of false information, scam replies, fake photos, advertisements, medicine sales, and even turned into a dating (yue) platform for men and women (pao).

The same is true for topics in the same city. They are supposed to discuss issues such as food, clothing, housing and transportation, but in fact there is no theme. Users have no idea what to discuss when they come in, and the platform either becomes a hodgepodge or becomes the platform mentioned above.

Content operation in the community is different from general content operation work. You can restrain yourself, but it is difficult to restrain users. You can control one user, but it is difficult to control a group of users.

When we talk about user operations, we need extremely strong user management capabilities. When it comes to content operation, you need a strong ability to discern content. You need to spend a lot of time to figure out what kind of content can be produced and what kind of content cannot be produced. I believe that anyone who has worked in the content industry for many years can understand this feeling.

I hope that today's article will be useful to you. I hope that you will be careful to avoid the pitfalls I have encountered!

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The author of this article is @类类有说出 and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!