How to apply for membership in XD Takeaway?

How to apply for entry into Xindong Takeaway, the latest report on the internal testing of the "Xindong Takeaway" business:

On July 15, it was reported that ByteDance's Douyin recently established a team for food delivery business and recently carried out testing within the Douyin App. It is understood that the "Xindong Takeaway" mini program was recently launched on the Douyin App. Its takeaway business is currently mainly developed within the Douyin ecosystem and will not expand outward. Currently, its page shows: It will be fully open soon, so stay tuned.

Data from the China Internet Network Information Center shows that in 2016, the number of online food delivery users in China reached 209 million, accounting for 28.5% of the total number of Internet users, with an annual growth rate of 83.7%. By the end of 2017, the scale of the takeout market reached 204.56 billion yuan, setting a new record, but the overall growth rate slowed down and basically entered a stable period.

After the launch of Xindong Takeaway, the effect was quickly reflected in the turnover of the time-honored brand; the signature dishes that are "a must-order on every table and a must-eat for everyone" have a unit price of more than 40 yuan. After starting to do takeout, Emei Restaurant launched the online campaign of "9.9 yuan to grab the restaurant's signature dish Kung Pao Chicken". According to Xu Zhijun, since the launch of online food delivery business at the end of 2016, the group's time-honored brands such as Bian Yi Fang, Du Yi Chu, Gong De Lin and Li Li have successively gone online. As of now, 27 stores have started online operations, with average monthly takeout revenue exceeding one million.

"Eat what you love with Xindong Takeaway" is the slogan of Xindong Takeaway. For Douyin, it is not difficult to know what users like to eat. Today, the technical level of big data algorithms has reached a very high level, and Douyin’s application of this technology has also matured, so it has certain advantages in recommending takeout types.

In addition, Douyin can also use its expertise in the form of short videos to assist in food delivery, which is more intuitive and novel than the static information presented by traditional food delivery platforms. Short videos have long become an indispensable part of people's lives, and Douyin is undoubtedly a very representative platform in the era of short videos. As of December 2020, Douyin's average daily video search times exceeded 400 million times. In addition to the above advantages, Douyin's food delivery was actually "long planned."

As early as March last year, Douyin added the "Douyin Group Buying" section to the App. Users can use this section to order food and group-buy on Douyin, and buy things just by watching the video. At the same time, Douyin cooperated with Ele.me and Meituan to open the "same-city takeout" function, so that users can order takeout from these platforms in Douyin.

After that, Douyin launched videos on restaurant positioning and event topics, allowing users to nominate their favorite restaurants for the selection and leave comments. Offline rating channels for the 600 shortlisted restaurants were also opened at the same time. It can be seen that these actions of Douyin are all related to catering. Now with the addition of the takeaway section, Douyin may want to create a complete food chain.

Although Douyin has no lack of advantages and sharpness, judging from the overall situation of the food delivery industry, Douyin still has a chance to enter the market, but its competitors are also very strong and should not be taken lightly. However, the intensified competition in the food delivery industry may further stimulate industry vitality and allow users to enjoy more benefits and better services, which may not be a bad thing from this perspective.