Pure practical sharing: 2 strategies for account optimization to help you master bidding!

Why do we perform data analysis ? For conversion . Why do we optimize our account? For conversion .

So, today I will talk about how to optimize your account based on the “ effect ”.

The purpose of bidding is to make money, and one of the ways to make money is to “ place more orders ”. In other words, convert as much traffic as possible.

So how to convert?

1. Optimize time period

Optimizing time periods does not mean that you have to segment the time periods. Instead, find out the high conversion time period and optimize the keywords .

• Find high conversion time periods to add keywords and increase traffic base
• For keywords in high conversion periods, appropriately increase the budget to improve rankings
• For keywords in high conversion periods, optimize creative ideas to increase or control traffic base and enhance intention (this operation uses demand to control traffic. If you are not sure, click this link: Traffic Control)

2. Optimize regions

Find high-conversion areas, on the one hand, increase the delivery area based on the population attributes of the area, and on the other hand, reallocate the budget to make it stronger!

3. Optimize your equipment

Find high-intent devices and adjust the device budget according to the device conversion cost

I used to often emphasize the three purchasing stages of users: browsing stage, selection stage, and brand purchase stage . The traffic decreases successively, while the degree of traffic intention increases successively.

You can classify your own keywords according to the three purchasing stages mentioned above, and focus on the keywords in the second and third stages.

I have written a lot about page optimization, and I believe that everyone has already seen a lot of optimization routines. This time, what we need to do is to conduct self-examination.

1. Page hosting

Find the keywords with large traffic in the account and check whether the landing page can handle this part of the traffic

2. User Experience

It is very important whether the page can meet user needs well and give users a pleasant experience during the purchasing process.

3. Conversion channel

Bidding is a form of advertising in which users actively search. Therefore, the bidding routine is simple and crude. We must ensure that the page can guide users to engage in product dialogues, retain leads, and form conversions as quickly as possible.

Another way to make money through bidding is to spend less money and get the maximum conversion at the lowest cost, which is also a winner.

So how do we ensure dialogue while reducing budgets?

Find out the low conversion periods and take actions such as reducing budget, deleting words, pausing, rejecting words, lowering prices, and collecting matches to avoid unnecessary waste.

For high-conversion areas, increase the delivery area and budget; for low-conversion areas, control consumption.

Detailed budget allocation can be made for devices, and relevant device budget allocation can be made according to different conversion periods.

Find low-conversion keywords and reduce budgets, delete keywords, pause, reject keywords, reduce prices, and close matches to achieve the effect of controlling budgets and reducing consumption.

After reading the above, do you still think conversion is difficult?

It’s actually very simple. Since conversion is the ultimate goal, we can list several ways to reach the destination of "conversion", that is, to clearly identify the direction of improving conversion ;

Then branch the road and list the side roads, that is, clarify the operations to improve conversion . With the direction and operations in place, the destination of conversion is reached.

So why do we feel bidding is difficult? Because we haven't really mastered it in a systematic way.

For a novice , what needs to be done in the early stage is to systematically understand the bidding and clarify each operation process and direction;

The author of this article is @兔子. It is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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