Pinduoduo's operation ideas for new stores

Now with the development of the Pinduoduo market and the increase in demand, the platform's operating rules and gameplay are constantly being updated and improved, and compared to Taobao, there are many differences in the direction of operation. So many businesses don’t know how to operate at the beginning. Today I will share with you how to operate.

We who are in charge of store operations, after taking over a store, tend to divide the store operation process into stages: the basic period, the growth period, the explosive period, and the summary period.

Part: Foundation Period

Do a good job of selection and optimization in the basic period——

1. Style selection: It is recommended to select two types of products as the core points: the traffic-generating style and the profit-generating style.

2. Optimize the title: For newbies, never copy the title of Taobao or your peers. It is recommended to refer to data from three dimensions, namely: mall click share, ranking by popularity, and ranking by number of online products.

3. Optimize the main picture: The main picture depends entirely on the design level. If you have someone to do it, do it yourself. If you can’t do it yourself, don’t force yourself. You can find someone to do it or find a company to do it. The designer of Tianzan did a good job!

4. Laying the groundwork for traffic: This is no different from what Taobao does, both use traffic-generating methods to revitalize the entire store. Don’t try to use software to boost traffic. The sellers who have had problems during this period are all using software to generate traffic!

Part II: Growth

During the growth period, we should ensure good trading volume and good reviews.

1. Do it in a step-by-step manner, add 3-6 orders every day, 7 days as a cycle, add orders according to the cycle traffic, and do it for a week first;

2. In the second week, there are 8-15 orders per day. At the same time, you can start the through train and use it to dilute the orders from your acquaintances, drive the overall sales of the store, and increase the weight of the store. This will last for two weeks, and you must keep up with the good reviews.

Part III: Outbreak

During the outbreak period, participate in more platform activities and adjust bids through the through train——

1. First find a suitable activity based on the actual situation of the store, and make sure all conditions of the activity are met before applying for an activity slot;

2. Ensure output and direct train cooperation during the event;

3. After the event, do data statistics and analysis, click-through rate, and investment-output ratio to accumulate experience for the next event;

As long as you do a good job of output and through-train promotion as required, your store will basically become a small hit.

Part 4: Summary

During the summary period, you need to analyze more. Analyze the parts that you did well and continue to do well. Analyze the parts that you did not do well and seek ways to improve them.

1. Don’t use coupons, as using coupons can easily be detected. Someone has tried it. Out of 100 orders, one order used a coupon and it was detected!

2. Don’t always use the same keyword, and don’t use too many keywords. It is more appropriate to use 2-3 keywords. This can avoid detection and also increase the weight of two more words.

3. Don’t use software to do it. No matter which shopping platform you use, it is particularly easy to be caught if you use software to place orders.

4. When looking for people to fill orders, you should look for people from many different regions. Don’t just look for people from one region. Try to look for people from all over the country.

5. The delivery speed should be controlled within 12 hours. In addition, the evaluation content should focus on product appearance, quality, delivery time, after-sales service, etc.!

Summary: During the operation process, first of all, you must have the right ideas and master the correct technical methods. The rest is just time to verify success.