How to attract fans for a public account? How does a new public account attract fans?

Fan economy is quite popular nowadays. If you want to sell any product, you must have a certain number of fans. As a relatively important method of online promotion, WeChat official accounts are loved by many marketers. So how do official accounts attract fans? How does a new official account attract fans? Let’s learn more about it with Feng Chao from Dongguan Network Promotion !

How to attract fans for a public account? How does a new public account attract fans?

First of all, you have to apply for a public account. I won’t say much about the application for a public account. You can search for the WeChat public account application yourself. What I want to say is that you have to write a good introduction and name of your public account.

If you want to attract fans, you have to have your own attractive content, otherwise who will follow you. Here are a few suggestions. You can post some funny videos, the hottest news, some topics of public concern, etc.

Push messages can only be sent once a day, so try not to waste this only push opportunity. Push something valuable, not irrelevant content. When pushing content, give it an attractive title to make people want to read it.

The key to pushing news on a public account is persistence. Don’t give it a try and then rest for two days. Otherwise, your fans will think you are not enthusiastic enough. So try not to stop and push it every day. And the time for pushing should be when your fans are free. For example, in the morning when many people go to work by bus or subway, and before going to bed at night.

Find a very good time to push the content of the official account so that others can see it first. I personally recommend pushing it around 7 am or around 6 pm, because these are the times when more people start looking at their phones.

Public accounts should try not to plagiarize other people’s work, otherwise it will be easy to get blocked. If you think someone else’s work is good, you must indicate the source of the article when reprinting it.

You can pay some money to famous public accounts to ask them to reprint your articles, which is equivalent to advertising and promoting yourself. You can also promote your own public account to attract other people's attention.

How to attract fans for a public account? How does a new public account attract fans?

About WeChat Official Accounts WeChat public platform, referred to as official accounts. It was once named "official account platform", "media platform", and WeChat public account, and was finally positioned as a "public platform", which undoubtedly shows us that WeChat has greater expectations for the future.

To use the public account platform for self-media activities, in simple terms, is to conduct one-to-many media activities. For example, businesses can apply for public WeChat service accounts and use secondary development to display their micro-official websites, micro-memberships, micro-push, micro-payments, micro-activities, micro-registrations, micro-sharing, micro-business cards, etc., which has become a mainstream online and offline WeChat interactive marketing method.

Operational tips: Avoid operating corporate WeChat in the same way as Weibo.

Try to increase the number of followers of corporate WeChat.

Return to the essence of WeChat for Business: interaction.

Content push does not count as interaction.

Maximize integration with your own business.

The difference between different accounts

How to attract fans for a public account? How does a new public account attract fans?

Service Account Function The Public Platform Service Account is a type of account on the Public Platform that is designed to provide services to users.

1. Only 4 group messages can be sent within a month (calendar month).

2. Messages sent to subscribed users (fans) will be displayed in the other party’s chat list, corresponding to the homepage of WeChat.

3. The service account will be in the address book of the subscribing user (fan). There is a public account folder in the address book. Click it to view all service accounts.

4. Service accounts can apply for customized menus.

How to attract fans for a public account? How does a new public account attract fans?

Subscription Account Function Public Platform Subscription Account is a type of account on the Public Platform that is designed to provide information to users.

1. You can send 1 group message every day (within 24 hours).

2. Messages sent to subscribed users (fans) will be displayed in the other party’s “Subscription Account” folder. Click twice to open.

3. In the address book of the subscribed user (fan), the subscription account will be placed in the subscription account folder.

Individual applicants can only apply for a subscription account.
Enterprise account features

Public Platform Enterprise Account is a type of account on the Public Platform. It is designed to help enterprises, government agencies, schools, hospitals and other public institutions and non-governmental organizations establish connections with employees, upstream and downstream partners and internal IT systems, and can effectively simplify management processes, improve information communication and collaboration efficiency, and enhance service and management capabilities for front-line employees.

How to terminate a public account

In order to improve user experience and make full use of account resources, we will regulate some accounts on the WeChat public platform that have not completed registration after application, or accounts that have not been logged in and used for a long time:

1. Accounts that have not been registered within 80 days of application. The registration process for such accounts will be terminated. After termination, the email information used for the original registration can be used to apply for a new WeChat public account.

2. After completing the registration, the WeChat public account has not been logged in for 210 consecutive days. Once such account is terminated, the email address, ID number, WeChat ID and other information originally used for registration can be used to apply for a new WeChat public account.

3. Any WeChat public account that violates laws and regulations, the WeChat Public Platform Service Agreement, and other relevant agreements and rules during use. Such accounts will be terminated. After termination, the email address, ID number, WeChat account and other information used in the original registration cannot be used to apply for a new WeChat public account.

4. The execution methods for terminating the registration and use of the first batch of the above-mentioned types of accounts are as follows:
(1) Accounts that have not completed registration should complete the registration within 20 days from the date of this announcement. Otherwise, the Rules will apply;

(2) WeChat public accounts that have not been logged in for a long time should log in within 30 days from the date of this announcement. Otherwise, the Rules will apply;

(3) Any use of WeChat public accounts that violates laws, regulations or breaches of contract will be subject to the Rules from the date of this announcement.

The above are the methods for attracting fans with public accounts. How can a new public account attract fans? For the specific content, friends must remember that WeChat business is also a kind of business. To do business, you must focus on maintaining customer resources and promoting products and services. Only by taking these two approaches can you ensure the success of your business. Any offensive thinking will be unacceptable.