How to promote enrollment in training institutions and educational training schools?

In recent years, the education and training industry has become increasingly hot, with many training institutions springing up near major universities. In order to expand enrollment, many training institutions are racking their brains to promote their products. While traditional institutions are still mainly relying on physical promotion, some large training institutions have already been recruiting students online. So how should training institutions and education and training schools conduct enrollment promotion? Let’s learn more about it with Feng Chao from Dongguan Network Promotion!

How to promote enrollment in training institutions and educational training schools?

1. Low-cost field promotion (about 100 yuan a day) involves hiring some part-time students to distribute flyers at the school gate and the gate of competitors to attract customers.

2. Advertisement: If you are an educational institution with more money, you can advertise in some local newspapers and magazines during the winter and summer vacations, such as Beijing Evening News, Beijing Morning Post, and Beijing Youth Daily. However, this method is outdated. Newspapers have long been replaced by Toutiao and WeChat Moments. It is no wonder that when Toutiao opened up the advertising market in third- and fourth-tier cities, most of its sales staff came from local traditional media.

3. Rely on word of mouth to organize activities such as reward for recommendation, 20% discount for registration of 2 people, etc. However, no one reads newspapers and magazines now, and many educational institutions cannot afford television, outdoor subway, and building advertisements, so Internet performance advertising that pays per click and per impression has become a new channel for enrollment.

4. Search engine search engine promotion mainly attracts potential students to know their website information by purchasing specific keyword rankings or positions of search engines (Baidu, Google, etc.). This is a relatively effective and direct promotion method, but what needs to be considered is how to choose keywords. If you need to know, you can communicate with the moderator. (Disadvantages: expensive to purchase)

5. Free paper cups are advertisements printed on paper cups in large quantities and at low costs. Cooperate with water delivery companies to give away paper cups for free, and let the water delivery companies give away advertisements for free. For water delivery companies, they can give away paper cups to customers for free and increase sales at the same time. For customers, they can get free paper cups when they buy water. This is the so-called three kills with one sword. When people drink water, they will 100% look at the advertisement on the paper cup. The effect is obvious.

6. Fast food marketing requires cooperation with major fast food restaurants in the city, such as McDonald's, KFC, Decos and other fast food restaurants, and placing promotional materials on the plates.

7. Cooperate in advertising and contact store signboards with merchants around primary and secondary schools.

8. Organize English competitions or speech activities to attract popularity and increase the visibility of Jianming Foreign Languages.

9. SMS marketing: color DM SMS marketing plan for targeted customer groups.

The above is the enrollment promotion of training institutions. How should the enrollment promotion of educational training schools be carried out? For the specific content, the online promotion of training institutions needs to be complemented by offline promotion, so as to maximize the promotion effect. Otherwise, it is difficult to achieve the desired promotion effect relying solely on offline promotion!