6 creative tips for WeChat Moments ads in the catering industry

6 creative tips for WeChat Moments ads in the catering industry
The spring is beautiful and suitable for traveling, admiring flowers, and eating hotpot with a few good friends. The fragrant soup base, paired with rich and delicious meat, lush green vegetables, and exquisite snacks, is a feast for the eyes.
As a hotpot restaurant owner, the happiest thing is to see the above scene happening again and again in my own restaurant. A year's plan begins in spring, and good marketing takes the lead. In order to attract customers, the circle of friends has become a "battlefield" for hot pot restaurants to attract traffic. In the fierce competition, how can you make your advertisements stand out and quickly catch consumers' attention?
This issue will provide advertisers with practical tips on creating hot pot ads in the circle of friends , allowing you to avoid the five major minefields in the placement, master the six major advertising ideas , and create hot pot ads that will make users salivate and remember them, bringing a steady stream of customers to the store.

1. Five minefields to avoid when no one watches your ads

You invested in advertising but it didn’t bring much traffic to your store? This dilemma may be caused by your advertisement "stepping on a landmine". Here is a reminder for everyone to avoid the following minefields!
1. Three minefields in the outer layer image make it difficult to catch the user's attention
① The picture does not contain the real object: The picture content lacks the real object display, which cannot stimulate consumers and is easy to miss the attention.
② Information has no focus: There is too much information but it has no focus. Text interferes with the picture and affects the visual effect.
③Poor quality of materials: the pictures are not clear and the shooting is random, which cannot reflect the quality of the hot pot.
The outer image is the prerequisite for gaining user attention. You must remember to avoid the above minefields and create better materials to achieve perfect advertising effects.
2. Two major minefields on the landing page: Failure to attract customers to the store
① Pure text display lacks pictures: Only text and no pictures can easily cause reading fatigue and fail to further attract consumers' desire to visit the store.
② Unclear description makes it difficult to grasp the selling points: When introducing the dishes/environment/discounts, the text description is not in place and the core selling points cannot be grasped, resulting in consumers being unable to gain a deeper understanding.
You may have stepped on the above minefields to some extent, but don’t worry, there are always more solutions than problems. Here are six creative secrets for WeChat Moments advertising for all hot pot restaurant owners, which will bring your advertising back to life and attract more customers.

2. Want your ad to attract attention?

Use the six creative secrets
Whether it is a branded restaurant or an ordinary store, most of them use activities to attract customers. In the absence of activities, customers can also be attracted through the store environment, signature dishes, and service features. Next, I will present to you the six creative secrets for the outer layer of advertisements and landing pages.
1. Two creative secrets of the outer layer to stimulate consumer desire
The outer image of the hot pot advertisement can be created from two aspects: "picture display" and "combination of picture and text", which can clearly present the content of the advertisement and stimulate consumer desire.
①Picture display: clear and vivid, single and combined
Use hot pot, dishes, and stores as the outer materials, select clear, brightly colored, and appetizing pictures, and present them in single picture or puzzle form.
a. “Hotpot + Dishes” Panorama: Let consumers feel the richness of the dishes, create a dining atmosphere, and stimulate appetite.
b. “Store + Dishes” collage picture: It can not only showcase your own store, but also highlight the rich dishes, giving consumers an intuitive feeling.
c. Close-up shot of “boiling dishes”: Use the unique blanching action when eating hot pot as a close-up shot to stimulate consumers’ appetite.
② Combination of pictures and text: attractive pictures and outstanding discounts
The main dishes are added with promotional discounts/dish names to help consumers better understand the advertising content and guide clicks.
(If there are too many activities, extract the information with the greatest discount.)

2. Four secrets of landing pages to attract in-store consumption

The landing page of a hot pot advertisement can follow the idea of ​​"promotional activities + signature dishes + store environment + contact information" to intuitively present the value points of the advertisement, greatly reduce consumers' recognition costs, and make the advertisement more attractive.

①Preferential activities: create an activity atmosphere and highlight the biggest discount

Combine festival/promotional content to create an event atmosphere, and highlight the biggest discount information to arouse customers' desire to consume.

(Contact information can be placed in advance to facilitate customers to learn about the store at the first time and at the same time prompt customers to take action.)

②Signature dishes: briefly introduce when there is an event, and describe in detail when there is no event

When there are activities, customers care more about the discount and pay less attention to the dishes; when there are no activities, customers pay more attention to the quality, quantity, taste, etc. of the dishes.

a. There are activities and dishes are briefly introduced: small pictures are displayed with simple text introductions, which not only reflects the characteristics of the dishes, but also avoids affecting the reading experience of the landing page due to excessive length.

b. No activities, detailed description of dishes: pictures account for a large proportion to attract consumers' attention to the greatest extent. Detailed introduction of dishes can allow consumers to appreciate the quality, taste and other characteristics of the dishes at a deeper level.
③Store environment: Show a comfortable environment and create a hot atmosphere
The real-life pictures of the store and its environment not only allow consumers to feel the store atmosphere, but also enhance the authenticity of the advertisement and win trust.
a. Create an atmosphere: Let consumers feel that the store is clean, tidy and comfortable. Brand stores can also be accompanied by text introductions, which is more convincing.
b. Create a hot atmosphere: highlight the bustling dining scene in the store, create a popular atmosphere, and use the herd mentality of consumers to guide them to consume in the store.

④ Telephone address: Display clearly and ultimately guide customers to the store . Displaying the telephone address clearly and concisely can not only allow consumers to understand store information, but also prompt consumers to take action and shop in the store.

(You can briefly point out the event information to ultimately stimulate consumption.)
Excellent case display
 

Let's review the six secrets of hot pot restaurant advertising creation shared today: Outer picture: Picture display: clear and vivid, single and combined combination of pictures and texts: attractive pictures, outstanding discounts

Landing page: Promotions: Create an atmosphere of activities and highlight the biggest discounts Signature dishes: Briefly introduce when there are activities, and describe in detail when there are no activities Store environment: Show a comfortable environment and create a hot atmosphere Contact information: Clearly display and eventually guide to the store

The above is the complete tutorial for hot pot advertising creativity in this issue of WeChat Moments. Remember to avoid minefields and make full use of selling points such as activities, dishes, and environment to create high-quality hot pot advertisements that attract consumers’ attention and increase attention. With perfect advertising creativity, authentic taste and strong strength, the hot pot restaurant’s business will become more and more prosperous!

Author: Tencent Advertising

Source: Tencent Advertising

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