Introduction to OPPO App Store Information Stream Ads

FAQ - Information Stream Advertising

Advertising related

Q1: Why does the CTR suddenly drop during the advertising process?

A: 1) Check if the ad creatives have been changed or replaced; 2) Check if the targeting conditions have changed; 3) Check if there is a sudden increase or decrease in exposure, causing CTR fluctuations.

Q2: Why is the CTR always low during the advertising process?

A: 1) Check whether the advertising material (copy + picture) is attractive. You can refer to the ads with high CTR to replace the copy or picture for testing; 2) Check whether targeting is set and whether the targeting conditions are accurate; 3) Check whether inappropriate delivery time period is set.

Q3: What is the reason why advertisers’ download costs are too high?

A: 1) Positioning reason: Is the first-hop click-through rate (click on the ad) low or the second-hop click-through rate (click on the download button) low? 2) If the first-jump click-through rate is low, you need to optimize the material, copywriting, and targeting settings; 3) If the second-jump click-through rate is low, check the version used for the middle page and perform multiple-style delivery of the middle page (general version + custom middle page). It is recommended to use the custom middle page download enabling function.

Q4: Why can’t the ads I placed get exposure?

A: 1) Check whether the bid and CTR are too low. If so, increase the bid; if so, optimize the material. 2) Check whether there are too many targeting conditions, resulting in too few targeted users. It is not advisable to set too many targeting conditions.

Q5: What should I do if the ad CTR is high but the conversion rate of the landing page is very poor?

A: Check whether the content expressed in the advertising material is implemented on the landing page, whether the relevance is weak, and whether what you see is what you get, resulting in users being attracted by the material but not finding the content they are interested in on the landing page. If this is the case, optimize the landing page or advertising material so that what you see is what you get.

Middle page related

Q1: How can advertisers customize the design size of the middle page?

A: There is no specific standard size for custom middle pages. Please design based on a width of 1080px.

Q2: What are the standards for making fully customized middle pages?

A: Mainly follow the following standards:

1. The page must not contain vulgar, pornographic, horrific or other content that may cause discomfort to users;

2. The page is beautiful and elegant, with uniform color tones, not gaudy, blurry, or dim, and meets the beauty standards of the OPPO platform;

3. Avoid using cartoon fonts in font design, and keep the font size moderate;

4. The location where the download needs to be configured must have a prompt that says "click to download" or "click to install".

Advertising review related

Q1: Do I need to mark the word “Advertisement” on the material?

A: The OPPO marketing platform will uniformly mark all advertisements as “Advertisement”, so customers do not need to mark them themselves.

Q2: Can I use link promotion type ads to promote app or game downloads?

A: To promote the download of apps or games, you need to select the app promotion type to create an ad. The link promotion type is only used for the promotion of ordinary H5 pages.

Q3: Why can’t link promotion type ads contain downloads of apps or games?

A: To ensure the safety and stability of users when installing and experiencing applications or games, all installation packages must be downloaded through the OPPO Software Store. And downloading through the OPPO software store can automatically complete the installation, which is better for activation conversion.

Q4: The material used contains human images, but the picture was found on the Internet and portrait authorization cannot be provided. What should I do?

A: If you purchased the image from a website such as a photo library, you can submit the purchase contract/agreement. If you simply downloaded the image from the Internet, you must submit a disclaimer "Letter of Commitment" (only for images of the general public). For images of celebrities, such as stars, well-known entrepreneurs, etc., you must submit a portrait release certificate.

Q5: Is it possible to create multiple ads with the same material images and different title copy to test the click-through rate of the copy?

A: To ensure that users do not see two or more ads with the same image in succession, which would affect user experience and actual conversion, multiple different ads cannot be created with the same material.

Q6: Why did an advertisement that had passed the review suddenly become a reviewed and rejected advertisement?

A: For advertisements that have already been published, the review department will conduct regular checks. If any content that violates the "OPPO Information Stream Advertising Review Specifications" or any illegal behavior (such as unauthorized tampering with the landing page) is found, the advertisement will be removed immediately until the advertiser or agent modifies the advertisement content to comply with the specifications.

Q7: Where can I provide feedback regarding the submission of industry qualifications, authority qualifications, and advertising review-related issues in advertisements?

A: You can send an email to [email protected].

Q8: What conditions will trigger ad re-review?

A: Replace the advertising material, advertising copy, advertising brand name and link address.

Related reading:

1. Introduction to the bidding and display charging standards for OPPO market advertising process

2. OPPO App Market Information Flow Optimization Methods and Techniques

3. OPPO App Store search advertising delivery process

4. OPPO App Store non-standard advertising process

5. OPPO App Store CPD Account Recharge Guide

6. OPPO App Store CPD Invoice Application Guide

7. OPPO App Store Information Stream Ad Review Specifications

8. OPPO App Store Information Stream Ad Design Specifications

9. Introduction to CPD advertising in OPPO App Store

10. Introduction to OPPO App Store Information Stream Ads

11. Introduction to OPPO App Store Search Ads

12. Introduction to non-standard advertisements in OPPO App Store