Xiaohongshu’s popular note cover setting!

In recent years, Xiaohongshu has become increasingly popular. As a consumer decision-making platform for women that focuses on content promotion, Xiaohongshu has become a battleground for businesses! For self-media operators, the most important concern is: How to create a popular note and achieve target conversion?

As we all know, 80% of a popular note depends on the cover. A good cover can make you stand out from many notes and make users want to continue reading, thus achieving conversion.

So how do you create an eye-catching cover to attract users to click and achieve target conversion? Today, let me teach you step by step how to create a popular note cover with a high opening rate!

The specific content is divided into the following three parts:

Part 1: Determine the size of the notebook cover;

Part 2: Understand the design points and precautions of the cover of the popular notebook;

Part 3: Teach you step by step how to make a note cover image.

1. Determine the size of your notebook cover

1. Cover size

There are currently three official recommended formats: vertical 9:16, square 1:1, and horizontal 16:9. For most creators, because the vertical screen occupies a larger screen space, the content and information displayed can be relatively more. In addition, due to human visual perception and reading habits, the vast majority of creators use vertical screens.

But whether to use horizontal or vertical screen can be determined according to the type of content you want to produce. For example, clothing matching, weight loss, makeup tutorials, and product reviews can be produced with a vertical screen; speeches, movie/music editing can be created with a horizontal screen.

Another point to note is that if you encounter a situation where you upload multiple images, it is recommended that all images be cropped to the same size. Otherwise, the system will default to cropping or supplementing other images to the size of the first image, which will cause important content to be lost and will not look good.

2. Video cover size

For video content, there is no clear requirement or restriction on the size at present, and various sizes can be sent out, but for video cover, there are currently only three options: horizontal 4:3, vertical 3:4, and square 1:1.

Consistent with the graphic cover, because the vertical version has a large ratio, occupies more screen space, and displays more content, coupled with human visual perception and reading habits, it is generally recommended to use a vertical screen, or you can insert a horizontal screen video into a vertical screen video frame in proportion.

2. Understand the design points and precautions of the cover of the popular notebook

1. Key points of graphic cover design There are five common popular graphic notebook covers:

Single image; solid color + text; single image + text; double image comparison + text; multiple image display + text.

1) Single image

The single picture here refers to a beautiful picture with high appearance value, without any captions or decorations, simple and crude!

Design points : Find a picture, a good-looking picture. This picture is not limited to beautiful women and beautiful scenery. It can also be delicious food, cute pets, and beautiful and creative objects. As long as the picture you choose has visual impact, it will be fine.

2) Solid color + text

This type of content is mainly text-based, and requires several keywords to introduce the key points of the notes to users.

Design requirements : If the content is mainly text, you should pay attention to whether the content is attractive enough to make people want to click or hit everyone's pain points. At this time, it is particularly important to come up with a title with a high opening rate. You can appropriately use some slightly exaggerated modifiers to attract users, such as "no exaggeration or slander", "** must-have", "no need to regret for a lifetime", etc.; you can also emphasize time, effects, numbers, etc. to prove that what you say is useful and referenceable.

Suitable content : good product recommendations, tutorials, guides, etc.

3) Single image + text

The so-called single picture, as the name suggests, means there is only one picture, but the text on it clearly and accurately points out the effects and benefits of the product.

Design tips : Choose an exquisite main picture and add a title, subtitle and keywords to the text.

Suitable content : niche product recommendations, beauty store visits, etc.

4) Dual image comparison + text

Highlighting positive changes through obvious contrast is common in beauty, fitness, weight loss, etc.

Design points : Keep it dramatic, differentiated, and obvious within a reasonable range. In order to make the contrast effect more prominent, the shooting angles and postures of the before and after comparison pictures are kept consistent as much as possible. In order to increase the impact and arouse curiosity, you can appropriately use slightly exaggerated copywriting.

Suitable content : beauty product recommendations, fitness, medical beauty experience sharing, etc.

5) Multiple images + text

When you want to display more content at one time, you will use the form of multiple pictures stitching together. This is common in sharing food tutorials, reviewing or sharing good products, etc.

Design points : The color tone and style of the pictures should be consistent, and the final product should look harmonious and integrated. Avoid making the picture look messy and unclear about the key points. It is best to write the title in the middle of the picture, or place it in other eye-catching positions, so that the theme of the note can be seen at a glance.

Suitable content : food tutorials, good food recommendations, etc.

2. Key points of video cover design

1) Default cover/video screenshot

For video content, the first frame of the video can be set as the default cover, so you can start from the first frame.

Design tips : If you think the first frame of the video is not good-looking, you can capture a frame in the video as the cover.

Suitable content : fashion wear, beauty tutorials, etc.

2) Picture + Headline + Decoration

This type of cover is the same as the graphic cover, the difference is that this cover does not appear in the official video content and is only displayed before clicking in.

Design tips : Prepare a creative cover picture with a title in advance, adjust the size of the picture to the size of the video, and then insert it into the video as the first frame.

Suitable content : clothing matching, good product recommendations, and beauty tutorials.

3) Video frame cover

If you want to pursue a sense of design, then adding a good-looking background frame is a great choice.

Design points : The use of video frames will reduce the display space of the video to a certain extent, so while designing the video frame beautifully, you should pay attention to the distribution of keywords in the title and text.

Note : If you want to set some simple solid color background frames, you can do it directly on the Xiaohongshu app. If you want to customize the background frame, you can use Jianying, InShot and other editing tools.

Suitable content : product reviews, useful information sharing, etc.

3. Pay attention to details

1) Text style and position

Whether it is the title or the text, the style needs to follow our account positioning. If your account is about cute pets, you can use a round and cute font, but if it is about learning or investment and financial management, your text will need to be thicker and more formal, such as Songti, Hei Kai, etc.

2) Consistency of style

If you want to attract attention and continue to attract attention, you must maintain a stable update frequency and a stable personal style, and it is best to continue to delve into a specific field.

At the same time, maintain a fixed and unified personality.

3. Teach you how to make a note cover picture

Here, taking Butter Camera as an example, I will tell you the steps to make a cover image:

Step 1: Prepare the background image

You can use pictures you took yourself; you can go to certain websites to find some pictures without copyright restrictions, such as: Unsplash, Pixabay, Pexels, etc. Of course, if you don’t want to find pictures, you can directly use the background pictures in the Butter Camera. Here we take Butter Camera as an example: to teach you how to save and use the built-in background image in Butter Camera.

Open Butter Camera → Click the yellow circle button in the middle at the bottom → Click a photo → Click Layout → Click Canvas Aspect (select the image size you want to make) → Click the background in the layout → Choose a background image at will → Then press and hold the originally selected photo and swipe it off the screen → Click Save → Done.

Step 2: Add text/stickers to the first picture

When the background is ready, we can add stickers or emoticons appropriately according to the picture to make the first picture look more dynamic. There are many stickers, but pay attention to the unified style.

There are many fonts to choose from in Butter Camera. If it is used for the cover, it is recommended to use a relatively "thick" font. If a small font is used, the image effect will be weakened and readers will easily miss the notes. The above is my personal sharing of insights on the operation of Xiaohongshu !