6 tips for writing Facebook ad copy with high click-through rates!

A successful Facebook ad is inseparable from eye-catching Facebook ad copy . If the ad copy is well written, the conversion rate will not be too low. There may be many friends who copy and paste the advertising copy of their competitors, but you are the one who understands the product best, so you should write good advertising copy based on your own situation to attract users' attention.

Today, I will teach you how to write Facebook ad copy to improve your ad conversion rate.

1. Use “so that” flexibly

One of the most common Facebook ad copywriting mistakes is describing features of your product or service instead of its benefits. Product features may look like:

Members-only Facebook groups;

Downloadable PDF guidance white paper;

100 hours of training videos.

While these features may be appealing, they don’t explain why users should buy your product. What consumers really want to know is the benefits of the product they buy: how this product will improve their lives and what value it will bring to them.

The easiest way to talk about the benefits of a product is to use a “so that” statement. Every time you write Facebook ad copy to explain why users should buy your product or service, simply add “so that…” to the end of each reason followed by the real benefit your product brings to users.

For example: “Get instant access to the members-only community so that you can ask questions, get support, and feel inspired by people who are on the same journey as you.” Phrases like these are powerful in statements like these, and they ensure that you’re driving action while talking about the benefits.

2. Ask questions that the answer is “yes”

One of Facebook's most powerful ad copywriting techniques is segmentation. One of the easiest ways to polarize your audience is to ask “yes” questions that only your target customers will answer.

For example, if you are selling guitars to users who are interested in musical instruments, you can ask, "Do you think the guitar you are using now is good enough?" or "Do you want a cooler instrument?"

If a user who doesn’t play guitar and isn’t interested in instruments sees this, they’ll ignore the ad, but it will attract users who are looking to buy a better instrument, so you’ll only get the attention of your target audience.

3. Use numbers in your ad copy

Using numbers in your Facebook ad copy is a great way to grab users’ attention. When someone sees your ad, take whatever action is in your favor.

If you’re talking about the results your product helped customers achieve, you might say, “We helped generate 27% more profit.” This will be more salient than, “We helped generate twenty-seven percent more profit.” The more specific the number, the better.

If you’re a company that helps people save money on their purchases, it’s more powerful to write “Save $19 on your next bill” than “Save some money on your next bill.”

4. Have a clear and unique call to action

Arguably the most important part of your Facebook ad is your call to action (CTA), which is the tagline you’re trying to get people to take. If you’re trying to drive conversions, your CTA might look something like:

Register for our free webinars;

Join our Facebook group;

Get 50% off here.

Whatever your CTA is, there should only be one, and it needs to be specific.

Just a reminder that if you provide multiple CTAs, you risk distracting your viewers.

The more choices you offer potential customers in your ad, the more likely you are to confuse them, and the less likely they are to take action. Providing users with a single, unique CTA not only helps increase conversion rates, but it also helps your customers understand what to do next.

5. Include the URL in your ad copy

When you write your Facebook ad copy, it’s a good idea to include the URL of your landing page in your copy. While Facebook requires that you place a URL in the Website URL box, including a URL in the text is a smart move, giving users two places to click on the link.

Users generally don’t like watching ads, so you should make your ads as interesting as possible. Ideally, you want users to engage with your ads just as they would with a helpful or engaging post in their own feed. Including the URL in your text (along with some well-written copy) can make your ad appear as organic content.

6. Pay attention to the relationship between your audience and you

The biggest mistake some advertisers make when launching Facebook ads is not understanding the relationship between themselves and the target audience of their ads. You can divide your audience into three groups:

Low-impact audiences: People who have never heard of you before, don’t know you, and don’t care who you are.

High Performance Audiences: People who have engaged with your business before, perhaps by visiting your website or watching a video, but have not purchased anything from you before.

Warm audience: People who have purchased from you before and have an established relationship with you.

Communicate with each group of audiences differently because your relationship with each group is different. When running ads, advertisers like to maintain a relationship with users who already know their business. Because they are familiar with your products or services, you don’t need to market to them.

However, when there are users who do not understand the product or service, more persuasion is needed. In the ad below, people have already visited the website, making the ad immediately relevant to them.

When you write a Facebook ad, always think about who will see it. What are they looking at when they scroll through their feed? Are they inclined to click on this ad?

These six Facebook ad copywriting tips are just one tactic. Every industry is different, every market and industry is different, and what works for one business may not work for another.

Author: Ueeshop

Source: Ueeshop