How to effectively promote and attract new users on YouTube?

YouTube is the world's largest video website and the world's second largest search platform, with 1.9 billion logged-in users per month, covering 91 regions and 80 languages ​​around the world. It has great advantages in terms of both user numbers and coverage. At the same time, YouTube relies on Google's AI technology to perform real-time user segmentation, thereby achieving targeted promotion to the target population.

According to a survey, more than 90% of users discover new brands or products on YouTube, and more than 50% will refer to YouTube videos while shopping offline. YouTube generated 1.8 billion orders in the past 12 months. Such achievements are truly eye-catching. Faced with such an "excellent" platform, how can overseas companies maximize its use to develop customers and successfully expand overseas? Next, we will explain them one by one from four aspects.

1. Video Content

YouTube is the world's leading video podcast website, allowing netizens to download, watch, and share videos or short films. It is the most visited video website in the world. Therefore, if companies want to develop customers on YouTube, video promotion is the most effective and indispensable one. We recommend starting from three aspects:

1. Start with the title to maximize click-through rate

On YouTube, users are accustomed to directly entering "keywords" in the search bar to find relevant information. In order to reach users accurately, it is recommended to add product keywords in the title. And according to a survey, the keyword-prefixing method will help us maximize the click-through rate of the video. For example, if we are engaged in the steel pipe industry, we can come up with a title like: "How to produce seamless steel pipes?" to maximize the user's pain points and accurately tap into potential customers.

2. Video duration

According to official YouTube data, videos between 30 and 60 seconds have the highest completion rate, followed by 5 to 7 minutes. For companies, if they want to explain their products clearly, 5 to 7 minutes is the most ideal state. If the video is too long, users will not have the patience to continue watching; if the video is too short, the product will just flash by and users will not be able to see anything "substantial", so we must make full use of these 5-7 minutes at the beginning and make sure to grab the user's attention. For example, by showing the detailed pictures of silk screen production, users with needs may be attracted at once. Then, the process of the product itself can be explained in detail. We recommend that you leave our contact information for users at the end of the video or in the video description so that users can find us in the most convenient way. Otherwise, users will not be able to know our contact information when they want to purchase products. This situation will have a huge impact on foreign trade companies and may lead to a terrible situation with a large number of views but a very low conversion rate.

3. Video description and keywords

The platform encourages users to provide more product details. Video descriptions help YouTube understand the content of the video we want to express, thereby increasing recommendations and gaining more exposure. It is recommended that the video description should be around 200 words. At the same time, YouTube can accurately identify 90% of the words in a video, so we must make sure to say the keyword at least two or three times in the video, which can help our video appear in the recommended videos of more related videos.

2. Email

We can search for relevant content in our field on YouTube, add their email addresses, and achieve targeted development. For example, enter the keywords we want to find in the search box on the homepage, such as led, find popular videos related to our field on the page, click on the blogger's avatar, find his email address in the blogger's homepage profile (human-machine identity verification is required), click verification and submit, you can get the email address, and then send the other party an introduction to your product via email. If the other party is interested, I believe they will interact with us.

We can also open a video in the searched video list and scroll down to the comment area, and look for customers who are in the same industry as us or have intentional demand for the product in the comment area, and click Add to achieve further expansion. This is also a way for foreign trade people to develop customers!

YouTube Analytics

In fact, there is a very practical tool on YouTube—YouTube Analytics. Data analysis helps to improve the success rate of video marketing. We can use this function to analyze the characteristics of the audience, the source of traffic, and stickiness. For example, it allows us to quickly identify who is watching our videos, from where, and through what channels. Next, we can adjust our video themes based on these detailed data, determine titles with higher click-through rates, and push videos that customers are more interested in to page locations that are more likely to attract customer attention.

4. Keep updated and reply

According to a survey, YouTube users upload more than 100 hours of videos every minute. So if you want to make your presence felt among the massive amount of videos, in addition to working hard on quality, keeping up to date is the most basic thing. For example, we can set a theme every week. For example, the first week can be "Enterprise", the second week can be the main product series, and the theme can be production process, detail display, etc.

At the same time, we also need to form good interactions with fans. YouTube business opportunities are fleeting, and only by maintaining the management and monitoring of YouTube corporate homepages can we continue to reap rewards. Generally, large YouTube marketers will not respond to customer comments for more than 12 hours. In other words, YouTube marketing is not a short-term marketing platform. We need to keep logging into YouTube, respond to inquiries from potential customers in a timely manner, increase stickiness, and serve conversions.

In short, only by ensuring a steady stream of loyal viewers and constant updates and responses can YouTube be turned into a marketing tool for the company.

Author: Silk Road Academy

Source: Silk Road Academy