Here are 6 headline tips to easily boost readership (you’ll learn it at a glance)
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Regarding the title , someone always tells me, " With a good title, the article is half successful ." Although it is a bit radical, the number of times a title is read is definitely dozens of times more than the number of times an article is read. A good title can indeed "attract readers" and prompt them to click on the article. How to write a title like this? An effective way is to add a prefix or suffix . Today, Bangmei has found 6 practical tips to tell you how to make good use of prefixes and suffixes to increase the number of article readers. The full text is about 2,000 words, and is accompanied by a 9-minute detailed audio for study. NO.1 Suffix Skills: Targeting the Audience ✎ Must read for young people | House slaves please come in | Car owners | Singles will cry The first tip is to target the audience. Add brackets after the title to indicate who must read your article. For example, add "must read for newcomers in the workplace", "must read for young people", "house slaves please come in", "car owners please come in", "single dogs will cry", etc. Here are two examples: Example 1: "Vanke President Yu Liang: Companies no longer need professional managers (a must-read for professionals) " Example 2: "88-year-old Chu Shijian: Junk food + the Internet is simply wishful thinking (a must-read for entrepreneurs ) " Using suffixes to locate groups of people is very similar to a technique discussed in previous lessons, which is how to increase the sense of immersion by adding identity tags. If you learn from me one technique at a time, you will become more and more proficient, and you will be able to master many things. NO.2 Suffix Tips: Enhanced Recommendation ✎ Highly recommended | Weekend recommendation | Recommended by a celebrity The second tip is to strengthen recommendations. There are so many good articles every day, you can pick out particularly good articles to strengthen recommendations. After the title, add brackets, such as "Highly recommended", "Weekend recommended", "Recommended by a celebrity", etc. Here are three examples: Example 3: "Chai Jing: Why did she adhere to "this body, this time, this place" throughout her life? (Weekend Recommendation )》 Example 4: What kind of awesome and connotative copywriting did the Durex team create in 2015? (Highly recommended) 》 Example 5: 10 must-read books for young people (recommended by Luo Yonghao) NO.3 Suffix Tips: Explanation ✎ Increase persuasiveness The third suffix technique is to use explanations to increase persuasiveness. Let’s take a few examples: Example 6: "70 articles, nearly 2 million users, why did the "poisonous tongue" Mi Meng go viral in the circle of friends ? (The most complete interpretation) 》 There are so many articles analyzing Mimi Meng, why should I read yours? If you add a bracket saying "the most complete interpretation", users may click in to read it. Example 7: “What are the specific manifestations of a person’s psychological maturity? (Zhihu likes exceeded 10,000) 》 Example 8: "Five Syrian forces are interfering with each other. What is going on?" (The easiest one to understand) 》 This is a particularly complex topic, and adding “the easiest to understand article” can reduce the reading pressure on users, so they may click in to read it. Example 9: "Jin Pengyuan, founder of Huanshi Interactive: I have 96 insights on social network communication... (Annual sharing) " Example 10: "A PPT enthusiast shared a bunch of PPT common sense that you regret not knowing earlier (practical) " Most of this kind of sharing has little practical value, but by adding the word "practical", users will still click on this one to read it even if they have read many such articles. Example 11: "One good idea can save you $30,000 in copywriting (here are 22) " NO.5 Suffix Skills: Gift Benefits ✎ Attached| Free| Included The fifth suffix technique is to give free benefits. We usually use three words: attach, give, and include. Here are three examples: Example 15: "A complete review of the Hammer T2 launch conference in 3 minutes and 56 pictures!" (Attached with 3 must-see videos) 》 Example 16: "Behind the death of Wei Zexi, the Putian Group generates 12 billion yuan in revenue for Baidu every year. The interests behind the scenes are shocking! (Attached is a list of problematic hospitals) 》 Example 17: "A 19-year-old fan paid 1 million yuan of his own money to produce an album for Faye Wong. The regret in 1997 created the legend today (with unpublished photos of Faye Wong) " Many readers clicked on the benefits in brackets. For example, in the second case of Wei Zexi, many people may not care about his case, but they just want to see the list of problematic hospitals so that they can avoid them in the future. So giving benefits is very important. The content in brackets indicates the benefits you want to give to readers. The benefits here are not just material, but also cognitive. No.6 Prefix Skills: Interjections ✎ Breaking news | Breaking news | Breaking news | Subversive | Inspirational | Shocking… Note: ① Control the proportion ② Do not use clickbait titles Now let’s talk about prefixes. Some of the techniques for suffixes can be moved directly to the front to become prefixes. You can directly write "Young people must read:", "Newcomers in the workplace must read:", "Annual sharing:" at the beginning. Prefixes are more often used with interjections and words that express emotions. For example, eye-catching exclamations such as heavyweight, breaking news, revelations, subversive, aspirational, shocking , etc. can be put in the front to increase the attractiveness of the title. There are two things to keep in mind here. The first thing is to control the proportion. Not every article can be called a big news. How can there be so many big news? Why so much shock? How can there be so many revelations? The second is not to use clickbait headlines, unless it is something really important, then add the word "heavy"; unless it is a particularly sudden event, then add the word "sudden". Otherwise it will be clickbait. In addition, prefixes and suffixes are actually very eye-catching in themselves, especially when placed after the title in brackets, which will attract the user's attention first. When I read a title, if it is followed by brackets, my eyes will focus on the brackets and then read the entire title. In addition to these 6 methods of adding prefixes and suffixes, editors also need to master many work skills, including topic selection, picture matching, following hot topics, operating comment areas, etc. Some of these skills come from successful experiences, and some come from the detours that predecessors have taken, but you just don’t know them. Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @newrank compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
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