Tongjiang SEO Training: What kind of external links are considered high-quality external links?

The purpose of publishing external links is to promote the website. After layers of screening, the website content is published through a platform with high Baidu weight. The more the article is read, the greater the possibility of being included, and there is also the possibility of forwarding.

Tongjiang SEO Training: What kind of external links are considered high-quality external links?

If you want to optimize your website, you can’t do without high-quality external links. A good external link publishing platform is not the one that is not easy to publish. Everyone wants high-quality external links, but what kind of external links are high-quality external links?

1. External link articles that can solve user needs

As long as a resource platform can be included, it means that this platform is valuable for the promotion of personal websites. The published articles will also receive corresponding rewards. In terms of external link optimization, the first thing should be a large quantity. Search engines will not include every article. Only valuable articles can be favored. If the number of external links is large, some will always be included. At the same time, when publishing external links, you should not do it just for the sake of publishing external links; you should publish external links based on user needs. Unlike in the past, now external links need to have a survival rate, so they must meet the needs and search habits of users. In terms of quality, they must be improved and cannot be copied verbatim, otherwise the links will be worthless.

Although a large number of articles are published on the Internet every day, the fact is that most of them are just rehashing the same theme over and over again and lack novelty. Even some articles that actually have a readership of 100,000 are generally mediocre in content. So, finding truly excellent content is not an easy task. Good content should be able to stand the test of time and resonate with users. Posting such articles on forums with your own links will have a much better effect than ordinary junk articles.

2. High-quality technical information articles

We often use search engines to look for technical articles and materials, and find that many articles were actually published by the authors a few years ago, such as "The nutritional value and function of certain fruits", "Future development trends of XX industry", "Air conditioning maintenance and installation", etc. These are technical articles based on life, and the demand has always been great, and the inclusion has always been very good.

How to find external links and explore resource platforms?

What we operate is a website, and the place where we publish external links is also a website. In addition to the difference in content, there are also differences in weight. What we are looking for is naturally a website with a higher weight than ours. How can we find it effectively?

1. Use the search engine (Engine) command to search and obtain external link platforms. For example, the intitle and inurl commands collect a large number of required platforms

2. Use foreign paid tools to query and download the source of other people’s external link resources. Optimizing rankings uses search engine optimization technology to optimize the search engine ranking position. Generally, bidding methods such as Baidu bidding are used to make the ranking higher, or SEO technical methods are used to optimize the website source code to comply with search crawling rules. Foreign paid tools are really useful. They can query part of the website's external links, which is already rare. In the past, Baidu Webmaster Platform's external link tool also had a thorn function, and it was free, but it has now been closed. At the same time, Baidu search engine has also closed some functions of searching URLs and querying external links through commands. I can only say that it is a pity.

3. Related products of large websites, such as Baidu Wenku, Douban, Baidu Tieba, Baidu Knows, Sina Q&A, Baidu Netdisk, and Zhihu. Although these websites have good authority and seem to have a unique skill for external links, if you want to post external links for free, they will be deleted faster than rabbits. Therefore, when posting external links on these platforms, it is most important to be good at leveraging and relying on various personal resources.

4. Find a free website directory website. In fact, many directory websites have the function of publishing articles. The difference is that they are free and paid. SEO (search engine optimization) is originally a patient process (guòchéng). Of course, external links are found while posting. Free website construction transmits information in electronic format through the Internet through a series of design, modeling, and execution processes, and is ultimately browsed by users in the form of a graphical user interface (GUI).

5. Resource sites: Sina Blog, NetEase Blog, Sohu Blog, and Qibo.com. These websites allow users to create their own accounts, which are similar to the current self-media. If the number of accounts and posts is certain, the platform will "turn a blind eye" to the articles published with external links. If you post external links as soon as you open an account, your account will easily be deleted.

6. Purchase paid platform resources. If you can invest more in the website, then there are many paid resources on the Internet that have considerable inclusions, such as Qibo.com and Cape of Good Hope Bookmarks, which can be good choices and have really good inclusions.

7. Industry website platform. For example, SEO (search engine optimization) categories include Laowu, A5, 28tui, and Souwai. Another example is B2B platforms such as Alibaba and HC360. When you release products on these websites, you can include external links to your website, which has a good effect.

8. Rival websites You can search for the external links of your competitors' websites to see which websites their external links are posted on, then collect these websites and also post external links to them.

9. Accumulate personal connections. The Baidu drop-down box feedback keywords are the first step of interaction between users and the search engine when searching. During the interaction process, the search engine's feedback keywords are constantly adjusted to meet the user's individual needs. In fact, while promoting your website, you will meet many like-minded people. As long as you manage it properly, they are likely to give you a hand when you need it. For example, it is very likely that they will use good resource sites to promote your website.

10. Purchase link. Search engines have been cracking down on the purchase of links, but the buying and selling of links has never disappeared; the so-called buying of links does not refer to the kind of selling in the group, but the kind of high-quality sites, but not the kind of sites that mainly buy and sell links. Find the webmaster and communicate well, this is feasible.