As a website SEO optimization worker, we may encounter various problems when optimizing the website, such as: the website is downgraded, the website is attacked, the website cannot be opened, the website cannot be searched, etc. Today a friend asked me to help check his website. It hasn’t been ranked for a long time and he didn’t know what to do. I opened an analysis and told him that the website was sandboxed, but he was confused. What is a website sandbox? In view of this, editor Dongguan SEO Feng Chao decided to write an article, so what is the website sandbox period? How to determine whether a website is sandboxed? What should I do if the website enters the sandbox period? What is the website sandbox period? The sandbox in SEO refers to the stage in which the search engine will conduct a qualification evaluation on a new website after it is established. We call this stage the sandbox, and the period in the sandbox is called the sandbox period. The sandbox period is generally 2-6 months. During the sandbox period. We still need to update articles frequently, but we should not change the website structure or article titles too much. During this period, the articles on your website may be quickly included in Baidu, but deleted by the search engine the next day. There is no need to worry about this situation. As long as you do not use cheating methods, the articles on your website will be re-included after a period of time. What should I do if the website enters the sandbox period? Those who do SEO know that websites will be included in the sandbox by search engines. There are generally two types: one is a new site, which basically has to undergo such a test; the other is an old site. The biggest reason why an old site is included in the sandbox is that a large number of links are suddenly imported, and the changes are obvious, causing it to enter the sandbox. If you have just registered a new domain name or made major changes to your website, there is a high possibility that your website will enter the search engine sandbox mechanism. At this time, I can only give you three words: time, content, and link. The website entering the sandbox does not mean that the website will be K-ed out by the search engine. Although there is no ranking, we can still get traffic from the search engine. Even though a general website has to stay in the sandbox for at least 2-6 months, it is not impossible to shorten the time the website stays in the sandbox as long as we do a good job during this period, so we have to come up with a solution to this problem. First of all, we need to keep the original frequency content articles updated, don’t be stingy with your words, and make sure there is enough content for search engines to crawl (800 words is the best length); in this process, we can also shift the focus to additional keywords, that is, long-tail keywords. We can also add some images and then optimize them. Secondly, find high-quality website external links. However, we know that this is quite difficult, but how do you know it is impossible if you don’t try?
2. Think carefully about how to write the anchor text of the link and write it in the link; 3. Link to the pages you frequently update; Don’t underestimate these simple steps. If you do them well, you can speed up the time it takes for your website to get out of the sandbox. Another point we need to remind everyone is that if a website increases its content slowly but its traffic increases steadily, the sandbox will not be noticeable overall. Newly added content is slowly filtered out after being checked by the sandbox. This step-by-step process makes people unable to feel the existence of the sandbox, but this does not mean that the sandbox mechanism does not exist. Please check your website to see if it has this problem. |
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