Content: Social media promotion and communication routines

The verbs most commonly associated with traffic are "lead", "absorb" and "direct", which means that there is a piece of "meat" hanging in front of the traffic that makes people drool.

"Meat" refers to a variety of benefits. The reason why strangers establish some kind of connection with you and become your fans is that they hope to obtain more benefits from you in the long run.

Therefore, the key to attracting traffic is to design the benefits (value) appropriately and let people know as widely as possible that you have some benefit.

The carrier of benefits (value) can be intangible services, tangible goods, or a combination of intangible and tangible objects. However, the forms of dissemination of "letters of introduction" that show your value in cyberspace are nothing more than articles, audio and video.

To expand a little bit, when people buy goods, they are actually buying the benefits that your product can bring to them, not the product itself.

OK , after the basic preparation, the community benefit design and promotion routines will naturally be derived.

It goes without saying that before using tricks, you must first make it clear what you can give to others, that is, you must first design the value to attract traffic and conduct transactions. To comfort you, even if you don't have any special skills, at least you have money and brains. With these two things, you can design anything useful.

As far as the specific methods of community drainage are concerned, they are extremely rich. But in the context of the Internet, it all comes down to content traffic - by writing awesome articles, recording various carefully designed voice and video clips to distribute them, and to attract people's attention. The real focus is on how to drive people to spread your content.

From the perspective of driving methods, it can be divided into two categories. One is to solve it with money, the most typical of which is paid promotion ; the second is the so-called "free", and the most common one is to concoct various useful articles to attract traffic.

General steps:

1. Create value points that touch people’s hearts.

For example, those who do training should design good course training content, those who share projects should prepare good operation manuals, those who recruit agents should refine the gameplay, and those who sell software should prepare the software.

2. Polish the promotional content.

Text is the most commonly used communication medium. You can use audio to brag and create an atmosphere. If you think you are extremely beautiful, you can show your face and record a video. You can use whichever form you are good at. If conditions permit, it is best to have full coverage, because specific channels have requirements for communication media, such as video websites cannot send articles to you.

3. Promote your content.

In fact, whether it is paid or free promotion , it is a kind of effort. There is no absolute free, and energy is also a cost. Calculate the input-output ratio, draw a good user portrait, and choose channels in a targeted manner to reach your potential customers.

4. Direct traffic to Weibo, WeChat public account or QQ account, or personal WeChat account.

To direct traffic to WeChat official accounts, QQ accounts are the best options ( QQ official accounts are quite different from WeChat official accounts). On the one hand, they can be used to convert content into transactions, and on the other hand, they can be used to further direct traffic with the help of social distribution. QQ can use QQ space to connect to single friends, and can also achieve content distribution and traffic, killing two birds with one stone.

5. Lay the foundation for content and convert transactions

WeChat official account + WeChat personal account + Moments + WeChat group , QQ single friends + QQ space + QQ group + QQ official account , use these two sets of tools to complete content preparation, convert transactions, and build paid group A (various platform tools can be organically combined, the above are just two commonly used tool sets). If you want to make a lot of deals, you must remember to create a paid group , and the charges are set according to the consumption capacity of the traffic. It is not recommended to set it too high. These fees are not the key to making you rich, they are just the threshold for filtering traffic.

6. Monetization, agency

After paid group A is built, you can create a specific project sharing paid group B to monetize again. If you stir up this group of paying users to attract new users for you, you can then introduce agent group C. That is, members of the paid group can pay a certain fee to join agent group C. Agent group C has the authority to promote specific project groups such as paid groups A and B. In terms of profit distribution, all the proceeds from the promotion can even be given to the agents. That is, you bring people here, I will serve them, and all the money belongs to you. Then how to monetize it? These paid traffics are quite accurate and have a strong willingness to pay. They can provide blood for new project groups and agent groups, and can even sell goods directly. There is huge room for imagination.

After seeing this, some people may understand why the membership fee of paid group A is mostly just a filtering function. The really clever way is to let these paying members become your promoters. The ultimate result of a proper profit distribution mechanism is to make all paying group members your promoters. Once it explodes, you may make so much money that you may even worry about being robbed when you go out.

Why pay? To give a simple example, suppose you paid 100,000 yuan to Lao Xu, would you place advertisements in the group to cause trouble? Will you quit the group just because Lao Xu ignores you for a day? I would like to ask, will a group of people who can pay 100,000 yuan to Lao Xu not be able to pay to join my other project groups?

I will just stop here. If you are interested, read it and think about it several times, you will be able to appreciate its true beauty.

7. Daily maintenance

The daily maintenance of a paid group still depends on its value. Taking training as an example, you can send out useful information every day, post industry news, and introduce job opportunities to students. Those who share projects and teach everyone how to make money can just disband. It would be better if someone cries and shouts that they don’t want to disband.

8. When setting up a new paid group, a common strategy is to charge higher fees the later you join the group, which can effectively promote transactions.

9. Limited strategies are also commonly used. For example, the current paid group is limited to 100 people. If you are 101, I’m sorry, you won’t be allowed in even if you hang yourself. The next time you launch another paid group, he will definitely be angry with you if you still don’t accept it!

10. Under this model, a Shandong grassroots man engaged in Internet marketing training can earn tens of millions of yuan a year in a small county. He hysterically said in YY that he would lead everyone to Mars to increase traffic, but he never mentioned his own money-making routine.

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Qinggua Media (www.opp2.com) is a domestic mobile APP promotion platform.

Author: Xu Ge